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Skills

  • Team management
  • Customer service
  • Custom event-triggered ads
  • Marketing and advertising
  • Market Analysis
  • Cross-sell campaign execution
  • P&L Management
  • Supervision
  • Budgeting and Allocation 
  • Product development

Work Experiences

  • Achieved 43% improvement in prospect engagement.
  • Achieved a 76% higher conversion for lapsed users.
  • Achieved results within three years.
  • Achieved 84% reduction in CPA.
  • Created innovative and targeted collateral to support overall branding objectives.
  • Adjusted ad placements accordingly.
  • Increased brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Oversaw the launch of 3 new products in order to increase market share and generate revenue of $5.
  • Analyzed data from method.
  • Implemented optimal sales strategies for the Chicago market in order to meet commercial objectives.

Summaries

  • Leader who is detail-oriented, attentive, and decisive.
  • Marketing Manager with a track record of developing marketing strategies and leading successful product launches, promotions, and development.
  • With creative and proactive approaches, I've managed all stages of campaigns, deepened partnerships, and increased sales.
  • Achieved 29% uplift in click-through rates.
  • Achieved notable increases in post-click transactions by 72%.
  • Professional with experience in brand management and social media engagement who is results-oriented and collaborative.
  • A/B testing advocate.
  • Remarketing Administrator is a multi-talented Remarketing Administrator who is consistently rewarded for planning and operational improvements.
  • Achieved 18% growth in sales.
  • Prepared to bring 18+ years of progressive experience to a challenging position where I can have a long-term impact on the company's and customers' success.

Accomplishments

  • Documented and resolved procedure which led to program.
  • Conducted A/B tests for varying creative formats and messaging approaches, improving remarketing click-through-rates (CTR) by 38%.
  • Introduced automation to a multichannel retargeting workflow, decreasing manual ad management time by 18%.
  • Implemented suppression list strategies, decreasing ad fatigue and improving return on ad spend by 81%.
  • Adopted GDPR-compliance standards for a global remarketing initiative, ensuring legal adherence while maintaining marketing effectiveness.
  • Scaled remarketing budget efficiently, generating $15 in additional revenue while maintaining a consistent cost-per-acquisition.
  • Managed 8 global remarketing campaigns, consistently achieving a ROAS increase of 37% year-over-year.
  • Introduced video-based remarketing ads, driving a 51% uplift in ad engagement rates across targeted platforms.
  • Crafted dynamic retargeting workflows resulting in a 45% boost in click-through-rate (CTR) and reduced ad redundancy by 55%.
  • Developed and launched a region-wide remarketing campaign that improved customer engagement metrics by 25% within several months.

Affiliations

  • Project Management Institute
  • Certified Retargeting Professional (CRP)
  • HubSpot Academy Certification – Create Personalized Ads
  • LinkedIn Marketing Solutions Certified Professionals
  • Social Media Remarketing Professional Group
  • Association of Information Technology Professionals
  • Association for Computing Machinery
  • Professional Association for Online Targeted Advertising
  • National Association of Social Workers
  • International Council of Nurses

Certifications

  • Certified User Experience Professional (CUXP) – Vantage
  • Certified Data-Driven Marketing Specialist - Harbor & Co.
  • Google Ads Certification - Remarketing and Retargeting Strategies
  • Customer Data Platform Certification - Workday
  • CompTIA Security+
  • Certificate in Marketing Optimization Strategies - Jira
  • Google Tag Manager Fundamentals Certification
  • Certified Business Analysis Professional (CBAP)
  • Marketing Analytics Certification (Coursera - University of Virginia)
  • Certified CCPA Practitioner

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