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Skills

  • Stakeholder communication
  • Copywriting and editing
  • Market segmentation
  • Event marketing coordination
  • Employee engagement enhancement
  • Influencer marketing strategy
  • PPC Campaign Management (Asana)
  • Lead generation management
  • Sales enablement support
  • Integrated marketing campaign development

Work Experiences

  • Aligned messaging in outbound communications.
  • Crafted media kits for process.
  • Collaborated with cross-functional teams.
  • Achieved coverage in top-tier media outlets.
  • Created a remarketing strategy for abandoned cart scenarios.
  • Achieved a 15% increase in brand engagement.
  • Coordinated with sales teams.
  • Achieved a 26% boost in organic website traffic.
  • Achieved 68% growth in local traffic.
  • Communicate with customer service representatives from a variety of companies on a daily basis.

Summaries

  • Adept at fine-tuning message delivery for clients.
  • Conducted market research to meet and exceed performance targets.
  • Crafted engaging content that drives stronger brand-community interactions.
  • Adept at leading integrated marketing campaigns.
  • Deployed email campaigns that drove 38% growth in lead generation.
  • Created successful integrated campaigns.
  • Achieved results within the first 8 months.
  • Analytical Marketing Communication Associate.
  • Accomplished Marketing Communication Associate.
  • Dedicated to achieving team goals.

Accomplishments

  • Conducted detailed competitor analysis, leading to new brand positioning that contributed to a 56% increase in market share.
  • Crafted targeted PPC ads that reduced lead CPL by 24%, contributing to Tableau's sales pipeline growth.
  • Managed a rebranding initiative, which enhanced brand positioning and resulted in a 51% increase in customer loyalty and annual recurring revenue.
  • Implemented an employee engagement strategy using internal communications tools, boosting participation in company events by 73%.
  • Led a cross-functional team to create and implement a messaging strategy for ServiceNow, resulting in 40% growth in engagement over 9 months.
  • Designed a social media contest campaign which increased user-generated content by 78% and brand impressions by 12.
  • Conducted A/B testing on email marketing subject lines, achieving a 27% increase in open rates and improving CTR by 81%.
  • Developed and optimized landing pages for product launches, resulting in a decrease in bounce rate by 19% and boosting conversion rate by 30% %.
  • Developed and executed a content strategy that supported sales teams, increasing SQL (Sales Qualified Leads) by 59%.
  • Restructured internal communications, which led to improved information flow and a marked increase in employee engagement, growing employee participation by 39%.

Affiliations

  • Member, Direct Marketing Association (DMA) - Gained insights on direct-to-consumer marketing tactics, including personalized messaging and data management.
  • Volunteer, Nonprofit Marketing Advisory Council Lakeside Partners - Provided marketing campaign recommendations and support to local charities and nonprofits.
  • Affiliate Member, Word of Mouth Marketing Association (WOMMA) - Engaged in discussions about brand advocacy strategies and consumer-generated content.
  • Participant, Corporate Social Responsibility (CSR) Roundtable 2023 - Contributed to panels discussing CSR initiatives and brand alignment with local community causes.
  • Organizing Committee, Marketing Technology Expo (MTEX) 2022 - Played a key role in organizing vendor showcases and client pitch events.
  • Participant, MarketingProfs B2B Forum 2022 - Engaged with industry leaders on developing market-boosting B2B integration techniques.
  • Certified, HubSpot Academy Inbound Marketing 2015 - Completed comprehensive training on inbound marketing strategies, lead conversion, and CRM usage.
  • Participant, Email Marketing Summit by Summit Group, 2018 - Collaborated with industry experts on the latest techniques in email automation and segmentation.
  • Board Member, Young Professionals in Marketing 2016, Northwind - Engaged in networking events and workshops focused on career growth and skill-building strategies.
  • Graduate, Instagram + Facebook Ads Mastery by method - Secured comprehensive training on optimizing social media ad campaigns for higher ROI.

Certifications

  • Facebook Blueprint Certification - 2019
  • LinkedIn Marketing Solutions Fundamentals - 2022
  • Google Ads Search Certification - 2024
  • PRSA Accreditation in Public Relations (APR) - Public Relations Society of America - 2024
  • HubSpot Content Marketing Certification - 2021
  • Strategic Communication Certification - procedure - 2015
  • Digital Media Marketing Certificate - New York University (NYU) - 2022
  • Certified Brand Manager - Association of International Product Marketing & Management (AIPMM) - 2024
  • Advanced Public Relations Strategies Certification - Purdue University - 2019
  • Social Media Strategy Certification - Syracuse University - 2023

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