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Skills

  • Sales enablement support
  • Integrated marketing campaign development
  • Graphic Design Curation (metric)
  • Social media growth tactics
  • Market research analysis
  • Trade Show and Event Planning
  • A/B testing for campaign optimization
  • Copywriting and editing
  • Time management and prioritization
  • Creative Message Tailoring

Work Experiences

  • Contributed to a 41% revenue increase.
  • Analyzed customer feedback.
  • Achieved coverage in top-tier media outlets.
  • Achieved 6 positive press mentions over the year.
  • Attended by over 10 participants in Seattle.
  • Created buyer personas.
  • Collaborated with vendors to create a unified brand voice.
  • Adjusted messaging approach on company platforms.
  • Conducted market research and created buyer personas that personalized campaigns, increasing conversion rates by 61% for ServiceNow.
  • Assist the consulting team in the development and implementation of marketing strategies for clients.

Summaries

  • Collaborative Marketing Communication Associate skilled in managing content calendars and social media growth tactics, significantly expanding online presence by 21% over 2024. Known for crafting engaging content that drives stronger brand-community interactions.
  • Creative and organized Marketing Communication Associate with a proven history of collaborating with cross-functional teams to elevate marketing initiatives. Increased engagement metrics by 68% by delivering high-quality newsletters and communication assets.
  • Collaborated with cross-functional teams.
  • Created digital assets.
  • Achieved a 18% increase in brand engagement over 6 months.
  • Adept Marketing Communication Associate.
  • Adapted to evolving market trends.
  • Achieved 16 influential media features.
  • Comprehensive experience in digital and print media campaigns.
  • Analytical Marketing Communication Associate with expertise in negotiating partnerships and influencer agreements, increasing customer engagement by 59%. Proficient in using data analysis to make informed decisions and pivot strategies as needed.

Accomplishments

  • Implemented automation tools in an email campaign strategy, leading to a 21% increase in workflow efficiency and a 27% % boost to engagement metrics.
  • Led a cross-functional team to create and implement a messaging strategy for ServiceNow, resulting in 40% growth in engagement over 9 months.
  • Incorporated data-driven decisions to redesign a content marketing strategy, leading to a 57% improvement in site traffic from organic sources.
  • Crafted targeted PPC ads that reduced lead CPL by 24%, contributing to Tableau's sales pipeline growth.
  • Developed and executed a content strategy that supported sales teams, increasing SQL (Sales Qualified Leads) by 59%.
  • Conducted detailed competitor analysis, leading to new brand positioning that contributed to a 56% increase in market share.
  • Managed the company's social media presence, increasing followers by 71% and boosting platform engagement by 69% in 2024.
  • Created an integrated communications plan for a new product launch, driving a 56% increase in inbound inquiries within the first 11 weeks after launch.
  • Conducted A/B testing on email marketing subject lines, achieving a 27% increase in open rates and improving CTR by 81%.
  • Facilitated the integration of Tableau CRM, streamlining customer communication flow and improving account management response times by 19% %.

Affiliations

  • Member, International Association of Business Communicators (IABC) - Engaged in global communications strategies and innovation in messaging for diverse audiences.
  • Attendee, Growth Marketing Conference 2017 - Assisted in market analysis workshops designed to increase product engagement through omnichannel outreach.
  • Member, Direct Marketing Association (DMA) - Gained insights on direct-to-consumer marketing tactics, including personalized messaging and data management.
  • Graduate, Instagram + Facebook Ads Mastery by method - Secured comprehensive training on optimizing social media ad campaigns for higher ROI.
  • Participant, Corporate Social Responsibility (CSR) Roundtable 2023 - Contributed to panels discussing CSR initiatives and brand alignment with local community causes.
  • Graduate, Chartered Institute of Marketing (CIM) Professional Diploma in Marketing 2024 - Specialization in integrated campaign execution and media planning.
  • Member, Digital Analytics Association (DAA) - Participated in practitioner workshops focused on performance metrics and content conversion analysis.
  • Participant, Email Marketing Summit by Summit Group, 2018 - Collaborated with industry experts on the latest techniques in email automation and segmentation.
  • Volunteer, Nonprofit Marketing Advisory Council Lakeside Partners - Provided marketing campaign recommendations and support to local charities and nonprofits.
  • Board Member, Young Professionals in Marketing 2016, Northwind - Engaged in networking events and workshops focused on career growth and skill-building strategies.

Certifications

  • Advanced Email Marketing Certification, HubSpot Academy - 2022
  • Social Media Strategy Certification - Syracuse University - 2023
  • LinkedIn Marketing Solutions Fundamentals - 2022
  • Strategic Communication Certification - procedure - 2015
  • Digital Media Marketing Certificate - New York University (NYU) - 2022
  • Search Engine Optimization (SEO) Certification - HubSpot Academy - 2016
  • Google Tag Manager Certification - 2016
  • Advanced Public Relations Strategies Certification - Purdue University - 2019
  • Hootsuite Social Media Marketing Certification – 2018
  • Facebook Blueprint Certification - 2019

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