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Skills

  • Graphic design coordination
  • Competitive analysis in publishing
  • Multilingual communication French
  • Cross-departmental collaboration
  • Digital publishing transition management
  • Information gathering and analysis
  • Customer relationship management (CRM) HubSpot
  • First Aid/CPR
  • Standard equipment
  • Relationship development

Work Experiences

  • Collaborated with cross-functional teams to design and launch program newsletters, growing subscriber base by 63% in 18 months.
  • Continually improved the publication workflow.
  • Saved $4 by putting in place cost-cutting measures that addressed long-standing issues.
  • Achieved a 68% reduction in version control issues.
  • Oversaw the delivery of framework project by program team, which resulted in procedure.
  • Looked for industry trends on social media and through online sources.
  • Created promotional materials.
  • Coordinated special issues and limited-edition publications.
  • Created a responsive design.
  • Aligned publication tactics with larger business goals.

Summaries

  • Analyzed industry trends.
  • Achieved a $11 reduction in overall production costs.
  • Achieved multi-platform success.
  • Costs were consistently reduced while profits were increased.
  • Contributed to the receipt of an Excellence Award for operational excellence.
  • Achieved growth in just two years.
  • Critically analyzed readership data.
  • Achieved seamless production across various media.
  • Dedicated to developing targeted messaging to promote and inform the general public about upcoming events, promotions, and campaigns.
  • Achieved measurable cost savings of $2 per year.

Accomplishments

  • Led efforts to secure partnerships with advertisers that contributed over 15 in revenue for the publications department in 2016.
  • Partnered with marketing teams in crafting cross-channel promotions for multiple publications, increasing cross-platform readership by 48%.
  • Led a successful rebranding initiative of the company’s flagship publication, contributing to an increase in brand recognition and 79% growth in subscriptions.
  • Collaborated with the editorial team and vendors to deliver high-quality publications, exceeding quarterly production goals by 41%.
  • Created detailed style guides and training materials for newly onboarded editors and interns, improving team efficiency and overall content quality.
  • Resolved product issue through consumer testing.
  • Documented and resolved system which led to program.
  • Developed and implemented a content distribution strategy across print and digital platforms that increased overall readership by 54%.
  • Trained junior team members in best practices for content distribution, leading to a 83% improvement in publishing dissemination consistency.
  • Facilitated cross-departmental collaboration with the marketing team to boost publication visibility, contributing to a 47% increase in annual subscriptions.

Affiliations

  • Association Media & Publishing (AM&P)
  • Freemason
  • Lions Club
  • American Marketing Association
  • Society of Scholarly Publishing (SSP)
  • American Institute of Graphic Arts (AIGA)
  • Association of Information Technology Professionals
  • Jaycees
  • International Council of Nurses
  • National Association of Social Workers

Certifications

  • Adobe Certified Professional in Graphic Design & Illustration
  • Google Ads Display Certification
  • Google Tag Manager Fundamentals Certification
  • Certified in Newsletter Design and Strategy (program)
  • Salesforce
  • Certified Publishing Workflow Optimization Specialist (Cedar Works)
  • Certified Social Media Publisher (Northwind)
  • Certified Specialist in Media Law for Publishers (Meridian)
  • Accredited in Press Release Writing (Brightline)
  • TOGAF Certified for Enterprise Publications (Meridian)

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