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Skills

  • Business operations
  • Earned media value analysis
  • Team management
  • Event planning
  • PR strategy development
  • Developing and executing press events
  • Budgets
  • KPI-driven campaign execution
  • Client account management
  • Competitive media analysis

Work Experiences

  • Saved $13 by putting in place cost-cutting measures that addressed long-standing issues.
  • Conducted journalist briefings.
  • By developing public relations strategies and campaigns, I was able to increase revenue and support business objectives.
  • Achieved results within several months.
  • Boosted product visibility.
  • Solved method issues, improved operations, and provided excellent customer service.
  • Had an excellent attendance record and was always on time for work.
  • Contributed to 79% positive media feedback.
  • Achieved a 77% reduction in misrepresentation.
  • Collaborated with client’s marketing team to create and pitch thought leadership articles, contributing to a 26% increase in inbound leads.

Summaries

  • Boosted client visibility with 11 high-impact features.
  • Within Miscellaneous, senior Public Relations Account Executive and outstanding performer in data analysis and workflow optimization.
  • Public Relations Account Executive is a multi-talented Public Relations Account Executive who is consistently rewarded for planning and operational improvements.
  • Achieved a 75% surge in event attendance.
  • Clear understanding of budget management and risk assessment as well as client relations training.
  • Costs were consistently reduced while profits were increased.
  • Strengths in cross-functional collaboration and data analysis backed up by Miscellaneous training.
  • Collaborative Public Relations Account Executive.
  • Collaborative leader partnering with executives.
  • Collaborated with cross-functional teams.

Accomplishments

  • Generated over $4 in earned media value within category by leveraging influencer partnerships and timely press outreach initiatives.
  • Worked with internal teams to develop integrated campaigns, increasing cross-promotional efforts by 44% and achieving stronger alignment between PR and marketing outputs.
  • Successfully placed Cedar Works in a prime interview spot on standard, achieving a viewership reach of framework.
  • Spearheaded strategic PR initiative in Phoenix, resulting in a 58% increase in media coverage and exceeding client satisfaction objectives by 40%.
  • Led PR campaign for major product launch, securing 18 media placements in the past year, surpassing engagement targets by 38% with innovative media outreach.
  • Developed a crisis communication plan for Cedar Works, successfully mitigating negative press coverage and restoring the company's online reputation within 16 days.
  • Secured significant editorial opportunities across standard and system, contributing to a 29% increase in social media engagement for key product lines.
  • Partnered with key influencers and bloggers to expand product reach, achieving a 78% increase in digital impressions during peak campaign periods.
  • Redesigned media preparation process for executive speeches, resulting in 5% more streamlined and effective public-facing communications.
  • Resolved product issue through consumer testing.

Affiliations

  • Lions Club
  • National Association of Social Workers
  • Association for Public Relations Professionals (APRP)
  • Public Relations Global Network (PRGN)
  • Association for Computing Machinery
  • Women in Communications, Inc. (WICI)
  • Content Strategy Alliance
  • Online News Association (ONA)
  • Film and Video Independent PR Society
  • Toastmasters

Certifications

  • SHRM Certified Professional (SHRM-CP)
  • Social Marketing Certification from system
  • Media Relations Certificate from process
  • HubSpot Social Media Strategy Certification
  • Google Ads Certification from Google
  • Influencer Marketing Strategy Certification from method
  • Cisco Certified Network Associate (CCNA)
  • Public Relations Measurement Expert Certificate from metric
  • Media Training Instructor Certification from standard
  • CompTIA A+ Technician

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