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Skills

  • Coordinating high-profile press conferences
  • Crisis management execution
  • Adapting messages for multiple platforms
  • Executive briefings development
  • Event planning
  • Cross-functional team collaboration
  • Operational improvement
  • Associated Press style
  • Copyediting and proofreading
  • Digital media engagement

Work Experiences

  • Achieved a 25% improvement in media relations.
  • Had an excellent attendance record and was always on time for work.
  • Aligned media placements with policy promotion.
  • Advised senior management on key messaging and positioning for system, achieving a 44% improvement in media relations.
  • Collaborated with program customers to determine their needs and deliver procedure service.
  • Placed a high value on punctuality and worked hard to maintain an excellent attendance record, consistently arriving at work ready to work right away.
  • Achieved a 54% increase in online mentions.
  • Achieved this over two years.
  • Analyzed public perception surveys on cross-functional collaboration, advising leadership on necessary narrative adjustments for improved public engagement.
  • Collaborated with journalists.

Summaries

  • Achieved impressive public engagement results within three years.
  • Achieved a 34% increase in online mentions.
  • Adjusted communications strategies to improve audience engagement.
  • Achieved favorable media impressions.
  • Built long-lasting relationships with media contacts.
  • Built strong relationships with political reporters.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • Accomplished Press Secretary.
  • Adept at aligning messaging with organizational objectives.
  • Boosted public engagement within one year.

Accomplishments

  • Conducted media training sessions for 10 executives, resulting in improved media performance during interviews and press conferences.
  • Analyzed and reported on media sentiment using tools like Workday, providing executives with actionable insights to improve future campaigns.
  • Collaborated with team of 3 in the development of framework.
  • Collaborated with internal teams and stakeholders to align messaging across all channels, ensuring cohesive communication during initiative.
  • Crafted crisis communication materials that helped maintain positive sentiment during high-profile events involving stakeholder engagement.
  • Worked directly with key industry influencers and partners to boost the visibility of Adobe Creative Suite, resulting in a 62% uptick in social media engagement.
  • Created a comprehensive communications calendar for category to ensure timely and strategic press outreach.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Led a team of 6 public relations specialists to manage daily media inquiries, enhancing the organization’s responsiveness.
  • Presented weekly media performance reports to senior leadership, providing key insights to shape future PR initiatives.

Affiliations

  • American Medical Informatics Association
  • American Marketing Association (AMA)
  • International Association of Business Communicators (IABC)
  • National Association of Social Workers
  • National Communication Association (NCA)
  • Association of Media and Communication Researchers
  • Jaycees
  • Association for Computing Machinery
  • International Public Relations Network (IPRN)
  • Certified Crisis Communication Specialist (CCCS) Certification

Certifications

  • CompTIA Security+
  • Certified in Speechwriting and Public Speaking by Harvard Extension School
  • Certified Information and Communications Technology Professional (CICTP) from Vantage
  • Certificate in Government Public Relations by National Institute for Public Relations
  • Public Affairs Expert Certification from Beacon Labs
  • Certified Public Information Officer (PIO) through Federal Emergency Management Agency (FEMA)
  • Certified in Cross-Cultural Communication for Public Relations by Lakeside Partners
  • Google Ads Search Certification to Enhance Digital Media Promotional Plans
  • HubSpot Social Media Certification for Cross-Platform Strategy Integration
  • Certificate in Public Communication and Public Relations Management via New York University (NYU)

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