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Skills

  • Strategic planning
  • Communications
  • System equipment
  • Automation tools for campaign efficiency
  • PeopleSoft
  • Public and media relations
  • Market research and analysis
  • Data-driven decision making
  • Organization
  • Brand development

Work Experiences

  • Accomplished within several months.
  • Achieved industry-leading results for program customers through launched.
  • Boosted market share by 78%.
  • Presentations, trend reports, kitted assets, and product data sheets were among the creative sales tools I developed.
  • Achieved $10 in revenue.
  • Implemented marketing strategies that resulted in a customer base growth of 5%.
  • Boosted customer retention by 42%.
  • Created, implemented, and improved national marketing initiatives to increase initiative product awareness and sales.
  • Developed insights into marketing campaigns in order to evaluate how well they performed in relation to their objectives.
  • Planned and implemented innovative strategies to meet goals and increase long-term profitability.

Summaries

  • Achieved team growth and recognition.
  • Strengths in team leadership and budget management backed up by Miscellaneous training.
  • Achieved an ROI of 34% within one year.
  • Accomplished strategist in event promotion, responsible for coordinating teams of 14 people to successfully conduct events that improved community engagement by 65%.
  • Excited to bring my project management experience to my new position.
  • Within Miscellaneous, senior Office Marketing Manager and outstanding performer in process improvement and strategic planning.
  • Achieved an annual cost reduction of $5.
  • Marketing Manager with a track record of developing marketing strategies and leading successful product launches, promotions, and development.
  • Accomplished within 6 months.
  • Innovative marketing leader with 16+ years of experience creating outstanding marketing campaigns, content, and collateral using both traditional and innovative strategies.

Accomplishments

  • Analyzed consumer behavior to adjust multi-channel marketing approaches, resulting in a 34% improvement in customer retention.
  • Optimized SEM campaigns by diagnostic testing, reducing cost-per-click by 26% while increasing conversion rates by 44%.
  • Mentored a team of 13 junior marketers, resulting in a 78% year-over-year improvement in campaign performance.
  • Collaborated with external creative agencies to design cohesive marketing materials, increasing brand consistency across 12 platforms.
  • Led cross-functional efforts integrating creative direction for a multi-territory campaign, achieving 56% higher brand awareness across 15 regions.
  • Led stakeholder meetings to coordinate marketing plans, ensuring achievement of key performance indicators procedure ahead of schedule.
  • Created and spearheaded the content strategy resulting in 17 earned media features, growing both online and offline brand presence.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Orchestrated marketing for system, adding 16 new media partnerships and generating 75% more outreach.
  • Formulated strategies to integrate customer feedback loops into product design, driving a 36% faster response to market needs.

Affiliations

  • The Content Marketing Institute - Participated in content marketing summits and workshops.
  • Business Marketing Association (BMA) – Engaged in marketing-specific networking to stay up-to-date on B2B marketing trends.
  • Direct Marketing Association (DMA) - Participated in consumer outreach strategy workshops.
  • LinkedIn Marketing Solutions Association - Engage with industry-specific knowledge bases and best practices.
  • Affiliate Summit - Regular attendee of major marketing conferences focused on affiliate marketing and partnership strategies.
  • Google Analytics Academy Certification - Completed certification in Marketing Analytics in 2017.
  • Project Management Institute
  • Lions Club
  • Corporate Marketing Excellence Network - Networking group to exchange industry best practices and thought leadership.
  • American Marketing Association

Certifications

  • Facebook Ads Mastery Certification
  • Salesforce
  • Certified PPC Specialist (Pay-Per-Click) – Skillshop
  • Certified Paid Social Expert – DigitalMarketer
  • Microsoft Certified Systems Engineer (MCSE)
  • Certified Search Engine Marketer (CSEM) - OMCP
  • Project Management Professional (PMP)
  • Programmatic Advertising Certification - MediaMath
  • Certified Public Accountant (CPA)
  • Certified Email Marketing Professional (CEMP)

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