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Skills

  • Critical decision-making under pressure
  • Content production workflow optimization
  • Business Strategy
  • Training and mentoring
  • Creative process coaching
  • Forecasting
  • Project and vendor oversight
  • Commercial Lending and Refinance
  • Emerging digital platforms expertise
  • Short Sales/Note Sales

Work Experiences

  • Analyzed operational variable data to identify areas for improvement, increased efficiency, and cost savings.
  • Oversaw special projects and ensured that they were completed in a timely and efficient manner.
  • Reduced regulatory risks by adhering to insurance and safety regulations to the letter.
  • Achieved a 20% expansion of viewership figures.
  • Communicated with members of the executive team on a regular basis to provide pertinent information about project progress and direction.
  • Led a cross-functional initiative to achieve business objectives that resulted in higher revenues and profits.
  • Managed workforce development programs by evaluating, interpreting, and enforcing human resource policies and regulations, as well as developing industry training programs and conferences.
  • Set performance goals and suggested strategies for meeting them.
  • Achieved President's Club.
  • Oversaw the successful completion of all phases of the acquisition project lifecycle.

Summaries

  • a proven track record of streamlining operations, increasing profits, and increasing market penetration
  • Business-savvy individual with 14 years of experience as a Vice President in the method sector.
  • Capturing new business while streamlining processes to increase business efficiency and profitability is a winning combination.
  • Proven track record of growing scalable, long-term operations.
  • Vice President with extensive experience in corporate processes, compliance, and safety protocols.
  • Closer, persuasion negotiator, and positive relationship builder who excels at facilitating compromise while aligning objectives with quantitative outcomes.
  • With exceptional business acumen, she is innovative and resourceful.
  • Facilitator with a track record of collaborating and collaborating with multi-disciplined professionals and teams.
  • Assist low-performing organizations in making a dynamic turnaround.
  • Customer-focused, strategic-thinking operations and sales professional with over 11 years of experience cultivating partnerships, retaining top accounts, and expanding profit channels.

Accomplishments

  • Streamlined the content approval process, decreasing the average time-to-live for new releases by 60%.
  • Managed a cross-functional team responsible for the launch of 4 campaigns, achieving 75% growth in user engagement.
  • Redesigned content consumption pathways, resulting in 18 million more views across mobile and desktop devices.
  • Introduced real-time performance tracking dashboards, contributing to 39% faster decision-making for content updates.
  • Forged key distribution relationships with Workday and category, leading to 45% increase in monthly views.
  • Developed and launched a content strategy across 13 social media platforms, driving a QuickBooks video series to achieve 40% higher engagement.
  • Supervised content distribution overhaul, cutting delivery time by 65% and improving time-to-market for new releases.
  • Negotiated a strategic partnership leading to co-branded content reaching 52% of target demographic in three years.
  • Successfully launched content focused on process improvement, securing 12-dollar sponsorship from Ironclad Systems.
  • Optimized marketing content distribution, resulting in 7 million additional monthly unique views and increased advertiser interest.

Affiliations

  • Participating mentor, Creative Artists Agency (CAA) Amplify fellowship program 2021
  • Contributor, Digital Media Wire for content strategy thought leadership
  • Leadership team member, Association for International Broadcasting (AIB) Innovation Awards
  • Co-chair, Industry Technology Panel for Virtual Reality in Production at standard
  • Member, Society for Cinema and Media Studies with a focus on digital production strategies
  • Certified in Adobe Creative Suite through metric
  • Participating member, Brand Storytelling Network (BSN)
  • Member of the Executive Forum, Online Video Advertising Bureau (OVAB)
  • Board member, Boston Media Producers Group
  • Member, Academy of Interactive & Visual Arts (AIVA)

Certifications

  • Certified Media Sales Leader (CMSL) - process
  • Certified Branding Strategist - standard
  • Cisco Certified Internetwork Expert (CCIE)
  • Leadership for Senior Executives Program - framework
  • Certified Digital Content Writer (CWDC) - framework
  • Adobe Premiere Pro Certified Expert - system
  • Certified Business Analysis Professional (CBAP)
  • Content Strategy Certification - process/Meridian
  • Certified Professional in Interactive Media Production - Northwind
  • SHRM Senior Certified Professional (SHRM-SCP)

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