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Skills

  • Interactive content production
  • Budget Management and Cost Control
  • Content Strategy Development
  • Market trends and analysis
  • Staff development
  • Digital-first strategy implementation
  • Stakeholder collaboration
  • Audience engagement analytics
  • Business growth and marketing strategies
  • Content Performance Optimization

Work Experiences

  • Identified and corrected system process flaws, avoiding costly blunders and ensuring that operations are scalable for future growth.
  • Achieved President's Club.
  • Completed quarterly reports that included findings using site visits and subsequent report generation.
  • Reduced regulatory risks by adhering to insurance and safety regulations to the letter.
  • Communicated with members of the executive team on a regular basis to provide pertinent information about project progress and direction.
  • Facilitated new business opportunities and promoted current marketing projects through a variety of channels, including print, broadcast, and business-to-business efforts.
  • Helped the sales team develop aggressive sales strategies in order to achieve long-term market growth.
  • Collaborated with process and category groups to advance business objectives and grow operations by 17% in 18 months.
  • Created utilities to streamline and strengthen program operations, resulting in significant increases in KPIs.
  • Increased the product quality rating by 18% over the course of three years.

Summaries

  • Success comes from successfully guiding business processes that produce results.
  • Delivered consistent framework while demonstrating in-depth knowledge of risk assessment.
  • Senior executive with a track record of Miscellaneous success over a 9-year tenure.
  • Professional capable of identifying, planning, and developing new business, networks, and opportunities.
  • With more than 5 years of experience, dedicated Vice President with undeniable employee development, customer service, and analytics skills.
  • a proven track record of streamlining operations, increasing profits, and increasing market penetration
  • Innovative Managing Editor who has been developing exceptional content for system platforms for 7 years using visionary and progressive strategies.
  • Multi-tasking and self-motivated leader with experience expanding network connections, persuading customers to buy products, implementing pricing models, inventory control and projections, turnaround management, territory development, and uncovering customer needs in order to deliver solutions.
  • Stakeholder relations, supply chain management, and strategic planning expert at all levels and segments of business.
  • Expert at identifying and implementing process improvements to increase productivity and efficiency.

Accomplishments

  • Coordinated cross-functional teams to hit a 9-dollar revenue target through a multimedia campaign, increasing monthly active users by 82%.
  • Managed a cross-functional team responsible for the launch of 4 campaigns, achieving 75% growth in user engagement.
  • Implemented an AI-driven content analytics system that improved campaign targeting by 59% and reduced costs by 13.
  • Transitioned a team of 7 members to a fully remote production model while maintaining 47% productivity.
  • Led the integration of machine learning tools for personalized content recommendations, reducing churn rates by 68% on Salesforce.
  • Structured and led the creation of a SAP channel, growing subscribers by 32% within 11 months.
  • Garnered additional market penetration by establishing a consistent content calendar, resulting in 53% audience growth on QuickBooks.
  • Spearheaded localization of content for the West Coast, increasing consumer engagement by 41% and ensuring compliance with regional preferences.
  • Orchestrated the production and rollout of Tableau with a HubSpot integration, reaching 26% of the target audience in several months.
  • Redesigned content consumption pathways, resulting in 18 million more views across mobile and desktop devices.

Affiliations

  • Contributor, International Content Marketing Association (ICMA) publications
  • Fellow, National Association of Broadcasters (NAB) Digital Media Division
  • Participant, MediaPost Creative Media Awards judging panel 2020
  • Active member, International Academy of Digital Arts & Sciences (IADAS)
  • Founding member, American Marketing Association (AMA) Content Producers Special Interest Group
  • Co-chair, Industry Technology Panel for Virtual Reality in Production at standard
  • Member of the Executive Forum, Online Video Advertising Bureau (OVAB)
  • Speaker and panelist, Streaming Media East Conference 2016
  • Board alumni, National Association of Independent Producers (NAIP)
  • Leadership team member, Association for International Broadcasting (AIB) Innovation Awards

Certifications

  • Microsoft Certified Systems Engineer (MCSE)
  • Certified Digital Marketing Professional (CDMP) - Summit Group
  • First Aid/CPR
  • Certified in Digital Strategy and Campaign Planning - Meridian
  • Certified International Project Manager (CIPM) - metric
  • Accredited Agency Practitioner in Media Management - framework
  • Certified Public Accountant (CPA)
  • Cisco Certified Network Associate (CCNA)
  • Certified Contract Management Professional (CCMP) - framework
  • Certified Social Media Marketing Professional (CSMMP) - procedure

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