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Skills

  • Public relations knowledge
  • Managing customer relations
  • Public security knowledge
  • Candidate and client relations
  • Supporting public relations
  • Client relations
  • Parts identifications
  • Building client relationships
  • Strong automobile model knowledge
  • Public speaking ability

Work Experiences

  • Collaborated with technical experts to create consumer-friendly material on complex parts, widely increasing product understanding.
  • Articulated unique value propositions of Power BI.
  • Achieved positive press mentions in 2 local and national outlets following the strategic release of Adobe Creative Suite.
  • Advised C-suite executives on messaging strategy.
  • Adjusted strategies based on media engagement performance.
  • Brought key functions in-house.
  • Contributed to a 70% increase in social mentions.
  • Boosted industry reputation.
  • Aligned public relations goals with the sales team.
  • Achieved a sales uptick of 64%.

Summaries

  • Achieved 59% heightened brand recognition.
  • Adept at crafting personalized communications plans.
  • Boosted industry reputation of mobile parts products.
  • Achieved 11 positive reviews in key mobile tech blogs.
  • Adept at utilizing crisis management skills.
  • Recognized on a regular basis for outstanding performance and contributions to the Miscellaneous industry's success.
  • Boosted consumer awareness.
  • Achieved 18% follower growth across social media platforms.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Achieved 29% growth in product visibility.

Accomplishments

  • Built relationships with key stakeholders, leading to strategic media features in 9 leading industry outlets.
  • Secured 7 industry media placements, increasing product visibility by 38% during the promotional phase.
  • Achieved 51% growth in organic social media impressions through integrated PR campaigns.
  • Adapted PR strategies mid-campaign based on real-time analytics, resulting in 58% greater end-of-campaign engagement metrics.
  • Orchestrated participation in 2 major trade shows, resulting in 26% more qualified leads compared to previous years.
  • Represented Lakeside Partners in pivotal industry forums, establishing thought leadership and securing brand trust in key markets.
  • Facilitated partnerships with 2 key media influencers that resulted in a 42% rise in brand mentions during the campaign period.
  • Increased customer engagement by crafting compelling press releases and managing media relationships which drove a 24% uptick in website traffic.
  • Designed a nationwide PR outreach program that boosted overall media engagement by 62% within a 18 months.
  • Developed an innovative media relations strategy that grew influencer outreach engagements by 84% in 2023.

Affiliations

  • Society for Marketing Professional Services (SMPS)
  • International Association of Business Communicators (IABC)
  • Trade Show Exhibitors Association (TSEA)
  • Technology Association of Columbus
  • Mobile Parts Distribution Network
  • Automotive Public Relations Council (APRC)
  • National Speakers Association (NSA)
  • Jaycees
  • Digital Marketing Institute Certified Member
  • Mobile Marketing Association (MMA)

Certifications

  • Online Reputation Management Certification by standard
  • Certified Public Relations Digital Strategist by Beacon Labs
  • Google Analytics IQ Certification
  • Advanced Press Release Writing Certification by procedure
  • Advanced SEO and PR Analytics Certification by procedure
  • Certified B2B Mobile Product Marketing Specialist by category
  • Facebook Blueprint Certification in Social Media Advertising
  • Google Certified Professional Cloud Architect
  • Project Management Professional (PMP)
  • CompTIA Security+

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