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Skills

  • Insurance billing
  • Competitor analysis
  • Cross-selling and upselling
  • Project organization
  • Order processing
  • Relationship development
  • Security systems
  • Customer service
  • Process improvement
  • Brand positioning & messaging

Work Experiences

  • Standardized relationship-building expectations by training 13 employees in business lead generation.
  • Used persuasive, aggressive sales techniques to overcome objections, build relationships, negotiate, and close deals.
  • Achieved a 18% higher engagement rate.
  • Used vendor management to respond quickly to customer questions and resolve issues.
  • Achieved a 63% higher than average return on investment.
  • Explained to clients how certain types of advertising helped customers promote their products or services in the most effective way possible.
  • Analyzed competitor performance.
  • Planned and implemented improvements to the national sales department, as well as updating the company's marketing strategy, cost analysis, presentations, and territory formation.
  • Kept track of marketing activities and business performance to ensure that sales targets were met or exceeded.
  • Received advertising proofs from the initiative department and forwarded them to the client for approval.

Summaries

  • Working with stakeholders and corporate teams is a breeze for this strong relationship builder.
  • Student pursuing a Miscellaneous degree who is eager to contribute developed knowledge in the role of Media Sales Advisor.
  • With hands-on experience, eager to learn new skills and advance knowledge.
  • Professional problem-solver with a keen eye for business opportunities and the ability to form profitable alliances.
  • Professional with 8 years of experience prospecting for new business through the delivery of persuasive sales proposals and presentations.
  • Performance reporting in metric settings and performance reporting in team leadership settings.
  • Excited to use my 15-year experience to advance my career with Lakeside Partners.
  • Proven track record of motivating implemented to achieve team, individual, and management goals.
  • Motivating leader who has built and managed method teams in the past.
  • Program, framework, and method are all available.

Accomplishments

  • Developed and delivered media sales workshops, resulting in a team performance boost of 41% for Ironclad Systems.
  • Effectively onboarded new clients with customized advertising recommendations, increasing first-year customer retention rates by 21%.
  • Achieved Six Sigma in process, applying new methodologies to increase digital conversion rates by 44% for high-value clients.
  • Utilized data-driven insights to optimize advertising allocations, improving campaign ROI by 21% for a key Miscellaneous account.
  • Expanded client portfolio by 32% in 2015, targeting untapped markets and new business opportunities.
  • Successfully built and maintained a portfolio of over 5 key clients, leading to a 15% increase in repeat business.
  • Conducted account analysis to uncover new business opportunities, leading to a 85% boost in upsell conversions.
  • Increased ad spend from key accounts by 33% through effective relationship management and targeted upselling strategies.
  • Led a team of 14 in the creation of multimedia proposals, closing new contracts worth $16 annually.
  • Implemented data-driven media reports that informed clients' budget allocations, leading to optimized campaign spend and a 31% higher ROI.

Affiliations

  • Affiliate, National Association of Broadcasters (NAB)
  • Member, Media Sales Institute at framework
  • Member, Sales & Marketing Executives International (SMEI)
  • Member, Society of Digital Agencies (SoDA), Columbus
  • Facilitator, Media Sales and Branding Workshop, Austin, 2016
  • Member, Global Association of Media Sales Professionals
  • Certified Programmatic Sales Specialist, Lakeside Partners, 2018
  • Member, Interactive Advertising Bureau (IAB)
  • Speaker, Media Sales Innovation Seminar, Columbus, 2022
  • Member, Radio Advertising Bureau (RAB), Chicago

Certifications

  • Certified Business Analysis Professional (CBAP)
  • LinkedIn Marketing Solutions Fundamentals
  • CRM Platform Specialist Certification (program)
  • Certified Public Accountant (CPA)
  • CompTIA Network+
  • Salesforce
  • CompTIA A+ Technician
  • Certified Programmatic Trader - The Trade Desk
  • Certified Account-Based Marketing Specialist - Demandbase
  • SHRM Certified Professional (SHRM-CP)

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