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Skills

  • Conversion Rate Optimization (CRO)
  • Digital marketing strategy development
  • Supervision
  • Market Positioning
  • First Aid/CPR
  • Strategic planning
  • Team management
  • Budgeting and Allocation 
  • MS Office
  • CRM management (Adobe Creative Suite)

Work Experiences

  • Achieved $9 in sales within the first quarter after launch.
  • Acquired sponsorships for industry events.
  • Orchestrated system and standard advertising campaigns to drive marketing efforts.
  • Collaborated with the sales team to develop account-based marketing strategies that contributed to 20% growth in enterprise-level accounts.
  • Analyzed market trends to devise a strategy for entering new markets in the Southeast, achieving $7 in sales within the first quarter after launch.
  • Boosted revenue by $2 in Chicago.
  • Created innovative and targeted collateral to support overall branding objectives.
  • Boosted average order value by $10.
  • Achieved additional resources at no extra cost.
  • Compiled product, market, and customer data to forecast accurate sales and profit projections.

Summaries

  • Dedicated team leader with experience analyzing market trends and customer needs in order to create targeted marketing campaigns.
  • Competent marketing manager with a track record of driving business growth through the implementation of framework strategies.
  • Innovative marketing leader with 5+ years of experience creating outstanding marketing campaigns, content, and collateral using both traditional and innovative strategies.
  • Expert at keeping track of trends and seizing new opportunities.
  • Market research, plan optimization, and viral content creation are all areas of expertise.
  • Achieved a 55% increase in enterprise account growth.
  • Clear understanding of stakeholder engagement and cross-functional collaboration as well as performance reporting training.
  • With exceptional Miscellaneous expertise and top-notch communication abilities, highly skilled in forecasting, project management, and strategic planning.
  • Prepared to bring 11+ years of progressive experience to a challenging position where I can have a long-term impact on the company's and customers' success.
  • Achieved 63% faster campaign turnarounds.

Accomplishments

  • Optimized paid search campaigns, resulting in a 55% lower cost-per-click (CPC) and 62% higher click-through rate (CTR).
  • Collaborated with cross-functional teams to manage a $11 marketing budget, achieving a 59% return on investment.
  • Managed development and deployment of marketing collateral, resulting in a 33% improvement in sales conversion from campaigns.
  • Resolved product issue through consumer testing.
  • Formulated market entry strategies for Jira in the Midwest, contributing to an increase of 13 in immediate revenue and long-term growth.
  • Developed and tracked performance metrics using Google Analytics, enabling data-driven decision-making that decreased customer acquisition costs by 81%.
  • Managed successful launch of SAP into the Southwest, exceeding revenue goals by $6 within several months.
  • Negotiated co-marketing agreements with key partners, saving the company $17 in marketing expenses while increasing reach by 12 potential customers.
  • Organized and executed company-wide promotional events, successfully increasing the customer base by 13%.
  • Oversaw the content strategy that led to a 68% improvement in SEO performance and an increase of category new website visitors monthly.

Affiliations

  • American Medical Informatics Association
  • American Marketing Association
  • Affiliation with the Public Relations Society of America (PRSA)
  • American Association of Advertising Agencies (4A’s) Membership
  • Association for Supply Chain Management (APICS)
  • Digital Marketing Institute - Digital Strategy Affiliate
  • National Association of Social Workers
  • Strategic Account Management Association (SAMA) member
  • Project Management Institute (PMI) - Marketing Project Coordination Chapter
  • Association of Information Technology Professionals

Certifications

  • Google Ads Certifications (Search, Display, Video, Shopping)
  • Certified Business Analysis Professional (CBAP)
  • AMA Digital Marketing Pro Certification by American Marketing Association
  • B2B Marketing Certification by LinkedIn Learning
  • Project Management Professional (PMP)
  • Email Marketing Certification by HubSpot Academy
  • Google Analytics Individual Qualification (GAIQ) by Google
  • Certified Influencer Marketing Professional (CIMP) by Lakeside Partners
  • Certified Marketing Executive (CME) by Sales & Marketing Executives International (SMEI)
  • Certified Marketing Automation Specialist by Harbor & Co.

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