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Skills

  • Generating positive press coverage
  • Analyzing ROI on media relations activities
  • Team management
  • Standard equipment
  • Project organization
  • Cross-platform media strategy
  • Content placement in targeted media outlets
  • Digital media trends awareness
  • Event planning
  • Customer service

Work Experiences

  • Boosted brand awareness through multichannel PR efforts for a product launch, resulting in over $7 of equivalent advertising value.
  • Provided coaching and direction to the team.
  • Conducted competitive media analysis.
  • Contributed to a 15 month 72% increase in media mentions.
  • Achieved a 50% increase in earned media placements.
  • Achieved Outstanding Service Award from Summit Group.
  • Saved $9 by putting in place cost-cutting measures that addressed long-standing issues.
  • Achieved a 81% increase in personalized media pitches.
  • Conducted competitive media analysis to identify opportunities and gaps, which fueled a 70% increase in proactive media coverage in the Midwest.
  • Coordinated multi-channel campaigns.

Summaries

  • As a skilled Media Relations Specialist, I have an extensive background in media strategy, crisis management, and delivering measurable results on all campaigns.
  • Contributed to a 29% rise in digital presence.
  • Adept at designing media outreach initiatives.
  • Dedicated Media Relations Specialist experienced in securing over 3 million media impressions, profoundly increasing recognition for Cedar Works.
  • Created personalized and successful media pitches.
  • Achieved 15% growth in digital impressions.
  • Achieved 74% improvement in public perception.
  • Media Relations Specialist with 2 years of successful quality assurance and stakeholder engagement experience.
  • Achieved a 15% increase in earned media placements.
  • Conducted 8 mock drills.

Accomplishments

  • Coordinated efforts to secure 11 featured articles across leading industry publications, raising brand awareness by 79%.
  • Secured 12 speaking engagements at top industry conferences, boosting brand visibility and company thought leadership.
  • Resolved product issue through consumer testing.
  • Benchmarked media strategies against competitors and developed unique positioning points that were adopted in 7 future PR campaigns.
  • Developed and executed a crisis media strategy for program, securing 13 positive media mentions that reframed the narrative.
  • Produced multi-platform campaigns in collaboration with social media teams, leading to press coverage more than 44% higher than forecasted.
  • 47% increase in press release downloads and media pickup within 15 weeks of implementing revamped distribution strategies.
  • Facilitated a 80% open rate improvement on media pitches by focusing on personalized outreach and data-driven strategies.
  • Created and delivered media coaching workshops for 5 company executives, increasing their confidence and efficiency during public appearances.
  • Created a strategic media relations calendar that aligned press release distribution with industry trends, resulting in 74% more coverage.

Affiliations

  • Corporate Communications Leaders of America
  • Society of Human Resource Management
  • Tech Media Network
  • American Society of Safety Professionals
  • Society of Women Engineers
  • Brand and Communications Council
  • Women in Media and Communications Leadership Program
  • Association for Education in Journalism and Mass Communication (AEJMC)
  • National Association of Social Workers
  • International Council of Nurses

Certifications

  • Data-Driven PR Campaign Measurement Certification – Microsoft Excel
  • Content Marketing Certification - Copyblogger
  • Public Relations Ethics Certification – Northwind
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Digital Media Strategy Certification – Cedar Works
  • SEO Specialist Certification – Google
  • Social Media Strategy Certification – Hootsuite Academy
  • Cisco Certified Internetwork Expert (CCIE)
  • Certified Online Reputation Manager – Brightline
  • Certified Public Relations Specialist (CPRS)

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