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Skills

  • Content Calendar Development
  • Real-time social media management
  • Digital Content Award-Winning Creator
  • Email marketing campaign management
  • Cross-Channel Marketing Strategy
  • Collaborative Content Development with Teams
  • Digital Campaign Optimization
  • Branded Content Conceptualization
  • Social Media Conversion Rate Enhancement
  • Social media analytics and reporting

Work Experiences

  • Conceptualized branded video content.
  • Coordinated photo and video shoots.
  • Addressed public relations challenges.
  • Conceptualized and edited branded video content that boosted conversion rates by 16% for Ironclad Systems.
  • Conducted training sessions for team members on content creation tools, increasing productivity by 66% after onboarding 15 new tools.
  • Achieved a 16% growth in follower count in 6 months by producing consistent, dynamic content for Instagram and TikTok.
  • Crafted compelling scripts for video ads.
  • Compared to static formats.
  • Boosted engagement by 84% in Portland markets.
  • Created a viral campaign.

Summaries

  • Conducted careful analysis of performance metrics.
  • Analyzed content performance metrics.
  • Achieved a 68% reduction in content production costs.
  • Achieved 31% growth in homepage visits.
  • Coordinated seamless photo and video production processes.
  • Bilingual Media Coordinator skilled in producing dynamic live content.
  • Coordinated all aspects of video and digital campaign creation.
  • Coordinated social media initiatives.
  • Achieved a 22% boost in social media engagement in the past year.
  • Adept at streamlining content creation processes.

Accomplishments

  • Used keyword research tools such as Power BI to adjust blog SEO strategies, contributing to a 56% improvement in organic search rankings for Tableau.
  • Planned and executed live social media events, resulting in 12 live viewers and leading to an increase in follower count by 82%.
  • Led the development of a Pinterest strategy that increased traffic to the e-commerce store by 80%, generating $14 in new sales within framework.
  • Collaborated with partner brands to co-create content, resulting in a 72% increase in collaborative engagement within 18 months.
  • Utilized A/B testing to assess content performance, providing data that improved engagement by 36% on average across 11 campaigns.
  • Worked closely with design and video production teams to ensure visual content aligned with brand messaging, increasing reach by 23% in method.
  • Led the design and execution of a comprehensive content calendar for procedure, resulting in a 22% increase in brand awareness across 13 platforms over one year.
  • Led content ideation and strategy for influencer partnerships, contributing to a 56% lift in follower count across 6 social platforms.
  • Coordinated the launch of 4 podcasts, helping to increase the company's audio content reach by 57% and creating new direct subscriber acquisition channels.
  • Identified and capitalized on trending topics and hashtags, resulting in a 84% boost in hashtag-based reach on Salesforce in 6 months.

Affiliations

  • Member of the National Association for Media Literacy Education (NAMLE), staying updated on media literacy and its impact on social platforms.
  • Active participant in monthly Digital Marketing Webinars hosted by Asana, enhancing knowledge of cutting-edge content strategies.
  • Volunteer for the Content Creators for Change initiative, contributing blog posts and video content on social responsibility topics.
  • Part of the Professional Association for Design (AIGA), where I collaborate on visually-driven media campaigns and attend branding and typography workshops.
  • Attended 'Video Marketing World' summit in 2018, gaining vital insights into optimizing video content for higher engagement rates on emerging platforms.
  • Participated in the National Content Marketing Conference in 2015 to gain insights into content-driven growth strategies for multimedia campaigns.
  • Attended the Annual Social Media Strategies Summit in Seattle, participating in sessions focused on storytelling and audience engagement for social platforms.
  • Member of the American Marketing Association (AMA) since 2020, collaborating with digital content professionals on the latest marketing trends.
  • Actively contribute to Adobe Creative Cloud User Group, collaborating with design teams on innovative content creation strategies for social media.
  • Contributor to Content Marketing Institute (CMI) blog series, focusing on maximizing organic content reach through SEO alignment and keyword strategies.

Certifications

  • Certified Influencer Marketing Specialist Brightline, 2019
  • Certified Display Advertising Specialist Ironclad Systems, 2017
  • HubSpot Content Marketing Certification - 2015
  • Content Creation and Curation Certification Summit Group, 2016
  • Instagram Marketing Mastery Certification 2018
  • Facebook Blueprint Certification in Media Buying Essentials 2023
  • Google Ads Certification 2023
  • Digital Content Creation Masterclass Certificate Ironclad Systems, 2023
  • Social Media Strategy and Management Certification Vantage, 2015
  • SEO Certified Professional Ironclad Systems, 2017

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