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Skills

  • Data entry
  • Adobe Creative Cloud
  • Research methods
  • Marketing Campaign Troubleshooting
  • Sales forecasting
  • Digital Ad Fluent in QuickBooks
  • Market Analysis
  • Mobile Traffic Performance Improvement
  • Competitor benchmark reporting
  • Customer engagement growth

Work Experiences

  • Built and maintained a marketing dashboard.
  • Achieved a 17% increase in conversion rates.
  • Authored and optimized Google Ad campaigns that generated $13 in additional revenue and lowered CPA by 29% overall.
  • Boosted subscriber engagement by 17%.
  • Planned and executed events and marketing programs that resulted in 16 times the number of qualified leads that were expected.
  • Accomplished this within the first three years of release.
  • Achieved results within 18 months.
  • Boosted customer loyalty by developing a rewards program marketing strategy, lifting repeat purchases by 66% within the first 6 months after launch.
  • Updated program procedures to address data collection and analysis issues, resulting in procedure.
  • Achieved category.

Summaries

  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • Excellent attention to detail as well as a creative mindset.
  • Graphic design, copywriting, and project management skills must be demonstrated.
  • Costs were consistently reduced while profits were increased.
  • Marketing Technician with extensive experience in budget management and Tableau marketing.
  • Achieved 49% growth in customer adoption of Jira.
  • Adept at crafting paid media campaigns.
  • Industrious marketing specialist with 8 years of experience in marketing and a decisive and hardworking attitude.
  • Achievements in marketing automation and ROI analysis.
  • Accomplished Marketing Technician adept at task automation using platforms such as SAP, saving 8-hours per week and increasing overall team productivity.

Accomplishments

  • Collaborated with the sales team on demand generation strategies, contributing to a 65% increase in marketing-sourced leads over 3-month period.
  • Led paid media campaigns for Jira, generating a 80% increase in overall conversion rates and reducing cost-per-acquisition (CPA) by 57%.
  • Executed comprehensive A/B testing across multiple channels for Adobe Creative Suite, increasing conversion rates by 47% over a one year-month period.
  • Instituted a comprehensive market research framework that helped identify new opportunities in Miscellaneous, leading to a 50% increase in market entry success.
  • Collaborated closely with the product team to launch Jira, achieving a 36% growth in user adoption within 18 months of deployment.
  • Documented and resolved method which led to framework.
  • Led the complete redesign of Harbor & Co.'s website, which improved overall traffic by 81% and enhanced mobile traffic by 80%.
  • Designed and managed social media marketing campaigns that resulted in a 55% follower growth and an enhancement in audience engagement by 71%.
  • Launched influencer marketing campaigns with 3 reputable influencers, increasing brand recognition and achieving 44% growth in social following.
  • Standardized campaign metrics across channels, allowing for clearer reporting and reducing manual data processing time by 67%.

Affiliations

  • International Association of Administrative Professionals
  • Project Management Institute (PMI)
  • International Council of Nurses
  • Association for Computing Machinery
  • Professional Certified Marketer (PCM) in Digital Strategy 2016
  • Interactive Advertising Bureau (IAB)
  • Society of Human Resource Management
  • Facebook Blueprint Certification
  • Public Relations Society of America (PRSA)
  • Email Experience Council Membership

Certifications

  • Certified Public Accountant
  • Google Marketing Platform Certification
  • Salesforce
  • Google Analytics Individual Qualification (GAIQ)
  • Certificate in Digital & Social Media Marketing by system
  • TOGAF 9.2 Certified Enterprise Architect
  • Cisco Certified Internetwork Expert (CCIE)
  • Certified UX/UI Designer for Marketing by Jira
  • Marketing Automation Certified Specialist (Pardot/Salesforce)
  • Instagram Marketing Partner Badges

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