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Skills

  • Change Management
  • Email Campaign Optimization
  • Branding
  • Marketing automation tools (Salesforce, ServiceNow)
  • Performance metrics and reporting
  • Brand asset development
  • Method marketing background
  • Pricing structures
  • Team leadership and coaching
  • Lead generation and qualification

Work Experiences

  • Achieved results in 2020.
  • Achieved a 45% lift in revenue.
  • Assisted in the development of public relations strategies.
  • Looked at demographic data to determine the best targets, competitor offerings, and persuasion tactics.
  • Achieved faster turnaround on deliverables.
  • Increased credibility and client awareness by creating technical and non-technical marketing collateral and presentations, public relations campaigns, articles, and newsletters.
  • Achieved 17% over-target sales.
  • Achieved 27% satisfaction in initiative.
  • Achieved a 28% decrease in manual workload.
  • Boosted inbound inquiries by 79%.

Summaries

  • Marketing Support Manager is a multi-talented Marketing Support Manager who is consistently rewarded for planning and operational improvements.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • Achieved a 85% spike in web traffic.
  • Adept at driving growth through traditional channels.
  • Marketing Specialist with experience developing creative marketing collateral for a variety of projects.
  • For consistent, high-quality results, establishes clear standards and enforces protocols.
  • Adept at driving growth through digital channels.
  • Bringing a thorough knowledge of standard products, market conditions, and customer preferences to the table.
  • Accomplished Marketing Support Manager with demonstrated success in leading marketing-saless reporting projects that accelerated deal closures by 75%. Expertise in A/B testing, lead scoring, and campaign performance metrics.
  • Achieved 77% growth in high-quality leads.

Accomplishments

  • Coordinated successfully with vendors and agencies to reduce average marketing campaign costs by $17 while achieving an uptick of 85% in customer engagement.
  • Led market segmentation analysis, improving the company’s target accuracy, resulting in an 29% rise in conversion rates in 2021.
  • Spearheaded social media advertising efforts using QuickBooks, achieving a 70% growth in engagement and 27% increase in followers within 17 weeks.
  • Led email nurture campaigns that resulted in improving customer retention by 26% over 9 months.
  • Supervised a team of 11 marketing assistants to execute large marketing initiatives, resulting in a 17% increase in productivity across the department.
  • Reengineered monthly reporting processes to give more visibility into cross-channel marketing performance, resulting in a 27% faster decision-making cycle.
  • Provided strategic guidance for the advertising team, leading to an increase in response rates by 40% for regional campaigns and 75% for national campaigns.
  • Designed and produced effective promotional materials which contributed to system, improving sales conversion rates by 37% over 13 months.
  • Established relationships with key stakeholders across sales, product, and external agencies to collaboratively develop and execute marketing initiatives.
  • Developed and implemented marketing campaigns that increased lead generation by 38% within 3 months, contributing to an overall revenue increase of $12.

Affiliations

  • American Medical Informatics Association
  • Society of Human Resource Management
  • Content Marketing World Conference Participant 2023
  • Association of Information Technology Professionals
  • Public Relations Society of America (PRSA)
  • Jaycees
  • Association for Talent Development (ATD) - Marketing Education Focus
  • Market Research Society (MRS)
  • National Association of Social Workers
  • Brand Activation Association (BAA)

Certifications

  • Certified Brand Marketing Professional (CBMp) - initiative - 2019
  • Certified Public Accountant (CPA)
  • User Experience (UX) Design Certification - method - 2022
  • First Aid/CPR Certified
  • Precision Digital Marketing Certification - system - 2019
  • A/B Testing Specialist Certification - program - 2022
  • SHRM Certified Professional (SHRM-CP)
  • Certified Social Media Marketing Professional (CSMP) - category - 2023
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Salesforce

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