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Skills

  • Campaign development
  • Research methods
  • Branding
  • Adobe Creative Cloud
  • Lead nurturing and scoring
  • Fact checking
  • Email Open Rate Improvement
  • Budgeting
  • Digital asset management
  • Content management systems (CMS)

Work Experiences

  • Collaborated with the sales team to establish a feedback loop, improving marketing alignment and campaign effectiveness.
  • Entered method data into Asana databases, streamlining analysis procedures for speed and precision.
  • Exceeded sales goals by 2% by effectively applying analyzed data to marketing campaigns and sharing data across departments.
  • Achieved a 21% improvement in click-through rates.
  • Adjusted keyword bids.
  • Assisted in optimizing paid search strategies.
  • Audited and synchronized the company’s email marketing lists, which resulted in reducing bounce rates by 29%.
  • Achieved 40% follower growth.
  • Increased credibility and client awareness by creating technical and non-technical marketing collateral and presentations, public relations campaigns, articles, and newsletters.
  • Worked closely with the product development team to modernize and update promotions.

Summaries

  • Recognized on a regular basis for outstanding performance and contributions to the Miscellaneous industry's success.
  • Graphic design, copywriting, and project management skills must be demonstrated.
  • Individual with a track record of creative and effective marketing.
  • Dedicated to learning, growing, and succeeding in Miscellaneous.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • Collaborated on cross-functional strategies.
  • Excellent attention to detail as well as a creative mindset.
  • Adaptable Marketing Operations Intern.
  • Capable Marketing Operations Intern with a proven track record in managing data segmentation and email list curation, boosting campaign open rates by 8%. Seeking to leverage these skills in future roles.
  • Analyzed return on investment (ROI).

Accomplishments

  • Collaborated with sales and product teams using CRM-driven insights to refine personas, increasing MQL to SQL conversion by 57%.
  • Collaborated with the analytics team to generate reports, simplifying metrics for stakeholders and saving 5 hours of manual work each week.
  • Developed and implemented a framework for tracking KPI performance, ensuring real-time insights and steering 9 campaigns across multiple channels.
  • Streamlined the use of automation platforms, saving 13 FTE hours weekly by simplifying reporting and dashboard generation.
  • Organized and facilitated a marketing operation workshop that trained 16 team members in using new analytics tools, improving project efficiency.
  • Collaborated with cross-functional teams to execute and optimize 9 successful marketing automation workflows, driving 64% engagement growth.
  • Managed paid social media campaigns with an impressive 11% increase in click-through rate and a 81% decrease in cost-per-acquisition.
  • Developed audience segmentation strategies from CRM insights, which improved lead nurturing efficiency and contributed to 36% sales growth.
  • Created targeted marketing content, driving an 50% increase in engagement with core traffic sources such as blogs and social.
  • Tested and continually optimized product page forms, resulting in a 81% decrease in abandon rates and an increase in collected leads.

Affiliations

  • PRSA (Public Relations Society of America) - Marketing Division
  • Email Marketing Association Member
  • International Association of Administrative Professionals
  • Certified Professional in Marketing Automation (Workday, 2016)
  • ConversionXL Institute Member (2020)
  • Toastmasters
  • International Social Media Society (ISMS)
  • Association of Information Technology Professionals
  • Association of National Advertisers (ANA)
  • American Marketing Association

Certifications

  • Campaign Manager Certification by Google Marketing Platform
  • Certified Public Accountant (CPA)
  • Udacity Digital Marketing Nanodegree
  • CompTIA Network+
  • Conversion Rate Optimization Mastery by CXL Institute
  • Snapchat Advertising Essentials Certification
  • Content Marketing Certification by HubSpot Academy
  • Cisco Certified Network Associate (CCNA)
  • Salesforce
  • Project Management Professional (PMP)

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