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Skills

  • Marketing program performance
  • Marketing strategy planning
  • Content marketing strategy
  • Marketing support
  • Operating communications devices
  • Business communications
  • Venue Marketing
  • Experiential marketing
  • Two-way communications equipment
  • Nonprofit marketing

Work Experiences

  • Achieved results within 14 weeks.
  • Mentored and guided the executive team to improve profitability, marketing strategy, and communications planning during business development decision-making.
  • Achieved 73% efficiency improvements in customer communications.
  • Exceeded sales goals by 8% by effectively applying analyzed data to marketing campaigns and sharing data across departments.
  • Attracted 12 attendees.
  • Analyzed customer feedback and translated insights into actionable marketing strategies, reducing churn rate by 57% in 2017.
  • Achieved results over 18 months.
  • Achieved a 71% improvement in team productivity.
  • Adapted marketing plans for specific audiences based on category and standard research.
  • Boosted sales in Adobe Creative Suite by 74% during 2016.

Summaries

  • Bringing a thorough knowledge of program products, market conditions, and customer preferences to the table.
  • Achieved a 33% boost in Jira sales during 2016.
  • For consistent, high-quality results, establishes clear standards and enforces protocols.
  • Marketing Communications Assistant is a multi-talented Marketing Communications Assistant who is consistently rewarded for planning and operational improvements.
  • Marketing Communications Assistant with extensive experience in risk assessment and Microsoft Excel marketing.
  • Adept at leveraging brand storytelling.
  • Costs were consistently reduced while profits were increased.
  • Achieved a 83% improvement over 4 months.
  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.
  • Within Miscellaneous, senior Marketing Communications Assistant and outstanding performer in team leadership and stakeholder engagement.

Accomplishments

  • Produced and distributed over 2 press kits, receiving immediate responses and scheduling 5 interviews for upcoming product launches.
  • Wrote and edited blog posts and web content, helping to increase organic search traffic by 80% over three years.
  • Effectively managed media inquiries and ensured positive coverage across 7 channels, boosting brand reputation in Phoenix.
  • Collaborated with product development teams to create succinct communication pieces that reduced misinterpretation and improved sales of Adobe Creative Suite.
  • Executed digital marketing campaigns that resulted in a 40% increase in website traffic within 7 months.
  • Drafted and edited marketing content for ServiceNow, successfully increasing sales by 50% over the course of 2020.
  • Developed content calendars for social media that resulted in 43% growth in social media followers over a several months span.
  • Collaborated with team of 15 in the development of initiative.
  • Helped maintain ongoing relationships with key stakeholders via clear communication strategies, improving client satisfaction scores by 77%.
  • Increased web content engagement through optimization strategies, resulting in a 19% rise in the average time on site for 2023.

Affiliations

  • American Medical Informatics Association
  • Direct Marketing Association (DMA)
  • Women in PR and Communications (WPR)
  • Society of Human Resource Management
  • Public Relations Society of America (PRSA)
  • Email Experience Council (EEC)
  • Certified Communications Professional (CCP) 2023
  • Internet Marketing Association (IMA)
  • American Advertising Federation (AAF)
  • Freemason

Certifications

  • Customer Engagement Specialist by metric
  • Cisco Certified Network Associate (CCNA)
  • Certified Business Analysis Professional (CBAP)
  • Cisco Certified Internetwork Expert (CCIE)
  • Google Certified Professional Cloud Architect
  • Google Tag Manager Fundamentals Certification
  • Social Media Strategy Certification by Coursera
  • Certified Digital Marketing Professional (CDMP) from the Digital Marketing Institute
  • Hootsuite Social Media Marketing Certification
  • SHRM Senior Certified Professional (SHRM-SCP)

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