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Skills

  • Brand development
  • Customer relationship management (CRM) implementation
  • Supervision
  • Budgeting and Allocation 
  • Team management
  • Corporate Communications
  • Campaign management
  • Budgeting
  • Brand ambassador program development
  • Churn rate reduction

Work Experiences

  • Increased Asana sales and brand exposure by developing new packaging, collateral, and sales materials, as well as optimizing target audience reach.
  • Analyzed post-campaign metrics.
  • Addressed pain points in real-time.
  • Boosted brand awareness by 33%.
  • Devised and implemented favorable pricing structures that balanced the firm's goals with those of the customers.
  • Achieved a 2/10 rating.
  • Oversaw marketing projects from conception to completion, including conceptual planning, schedule management, and final execution.
  • Worked with senior sales, engineering, and other business development executives to develop vertical market best practices marketing initiatives and media positioning.
  • Developed insights into marketing campaigns in order to evaluate how well they performed in relation to their objectives.
  • Orchestrated initiative and metric advertising campaigns to drive marketing efforts.

Summaries

  • Within Miscellaneous, senior Head of Customer Marketing and outstanding performer in performance reporting and cross-functional collaboration.
  • Head of Customer Marketing is a proactive and innovative Head of Customer Marketing with 12 years of experience converting sales leads and managing multiple territories.
  • Collaborative marketing professional with a history of aligning sales and marketing goals, leading to the acquisition of $8 in new business by ensuring message consistency across touchpoints.
  • Hardworking, results-oriented leader with a track record of project development, team supervision, and campaign improvement.
  • Consistently surpassed ROI targets.
  • Conducted proactive sentiment analysis.
  • Adept at managing relationships with top-tier clients.
  • Professional with experience in brand management and social media engagement who is results-oriented and collaborative.
  • Leader who is articulate and driven, as well as having a high level of energy and an engaging personality.
  • Analytical and results-driven Head of Customer Marketing with a strong reputation for increasing overall customer retention by 71% through innovative marketing campaigns and customer advocacy initiatives.

Accomplishments

  • Redesigned the company’s approach to customer feedback collection, adopting Power BI, which boosted actionability of insights and reduced response time by 8 days.
  • Designed an omni-channel customer experience strategy, ensuring consistent messaging across 9 touchpoints, leading to 83% year-over-year growth in customer LTV.
  • Developed and launched a B2B customer feedback loop program that enhanced product offerings, resulting in a 49% boost in overall customer satisfaction scores.
  • Led the marketing team's adoption of Asana to track real-time ROI on campaigns, improving campaign performance and reducing overall marketing costs by 10.
  • Developed targeted, personalized campaign strategies based on A/B testing insights, leading to a 15% lift in email click-through rates.
  • Championed the integration of customer analytics into marketing strategy, yielding a 25% growth in customer acquisition channels.
  • Initiated data-driven customer segmentation that reduced acquisition cost by 75% while increasing conversion rates by 48% on digital campaigns.
  • Orchestrated a customer-centric content hub which resulted in an average session duration increase by 6 minutes and a 46% decrease in bounce rate.
  • Resolved product issue through consumer testing.
  • Spearheaded a comprehensive customer loyalty program, improving recurring purchases by 84% within several months.

Affiliations

  • International Association of Administrative Professionals
  • Society for Marketing Professional Services (SMPS)
  • Society of Human Resource Management
  • Lions Club
  • Growth Marketing Conference (GMC)
  • HubSpot Academy Certifications
  • Association for Supply Chain Management (APICS)
  • Customer Retention Leaders (CRL) Network
  • National Retail Federation (NRF) - Marketing Community
  • Toastmasters

Certifications

  • Advanced Email Marketing Specialist - HubSpot Academy
  • CompTIA Network+
  • Certified Public Accountant
  • Tableau Desktop Specialist Certification
  • Apple Certified Associate (ACA)
  • Certified Customer Experience Professional (CCXP)
  • Microsoft Advertising Certification
  • Certified Loyalty Marketing Professional (CLMP)
  • Content Strategy for Professionals Specialization - method
  • Google Ads Certification

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