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Skills

  • Multi-million-dollar deal negotiations
  • KPI and Metrics Analysis
  • New business development
  • Churn Reduction and Customer Retention
  • Sales forecasting and planning
  • P&L Accountability
  • Market trend analysis
  • Sales Process Improvement
  • Sales Performance Analysis
  • Market expansion strategies

Work Experiences

  • Aligned team incentives with company goals.
  • Achieved 24% higher deal sizes.
  • Achieved a 73% improvement in segment profitability year-over-year.
  • Collaborated with marketing to launch 7 marketing campaigns, resulting in an average 46% increase in leads and closed deals.
  • Achieved a 37% reduction in customer churn.
  • Allocated resources to maximize customer acquisition.
  • Achieved 70% growth in major account portfolio.
  • Collaborated with customer success to launch 4 marketing campaigns.
  • Collaborated with cross-functional teams to drive the successful launch of Asana, achieving 71% above projected sales goals in the first 6 months.
  • Closed multi-million dollar deals with major clients.

Summaries

  • Added valuable revenue streams.
  • Adept at implementing CRM systems.
  • Added $4 to annual revenue.
  • Adept at optimizing budgets and resources.
  • Achieved high impact results.
  • Boosted sales funnel efficiency.
  • Analyzed market feedback.
  • Driven growth in unsaturated markets.
  • Boosted annual revenue by $2.
  • Created a high-retention, high-achievement work environment.

Accomplishments

  • Led recruitment, onboarding, and training of 5 new sales team members, fostering a cohesive, high-performing team that exceeded quarterly sales targets by 74%.
  • Orchestrated a high-impact national sales campaign that drove brand awareness and delivered 8 leads, which resulted in framework in new sales.
  • Drove team success by facilitating key upskilling workshops on advanced sales techniques, post-training closing rates improved by 15%.
  • Restructured the sales territory coverage model, leading to a 30% increase in regional sales performance and customer satisfaction scores.
  • Reduced customer acquisition costs by 59% through the introduction of automated lead generation tools and effective prospect outreach strategies.
  • Utilized comprehensive sales analytics to identify underperforming SKUs, resulting in the discontinuation of low-margin products and a 60% improvement in overall profitability.
  • Developed and executed strategic sales plans that increased sales pipeline by 58% in 2022, driving sustained revenue growth.
  • Designed and implemented KPIs that allowed the executive team to track real-time sales performance, improving agile decision-making by 55% points.
  • Developed high-level client relationships that yielded long-term strategic contracts, accounting for 69% of the company’s annual revenue.
  • Led a cross-departmental task force to address product performance, achieving a 26% reduction in churn rate over a two years period.

Affiliations

  • Member, International Leadership Association (ILA), providing mentorship to upcoming sales executives and focusing on stakeholder management.
  • Member, Women Sales Leaders Organization (WSLO), contributing to diversity-focused development programs in tech sales transformation.
  • Participant, Salesforce Trailhead Program for CRM Transformation, contributing to a 68% adoption of key sales technologies.
  • Active Member, Business Marketing Association (BMA), engaging in forums on B2B marketing strategies for increased market share.
  • Member, Chief Executive Network (CEN), contributing thought leadership around multi-million dollar sales negotiation strategies.
  • Member, The Customer Experience Professionals Association (CXPA), integrating customer acquisition strategies with stakeholder engagement initiatives.
  • Certified Sales Professional (CSP) within the National Association of Sales Professionals (NASP), specializing in B2B sales growth and client retention.
  • Active Participant, World Sales Summit, delivering presentations on stakeholder influence and achieving key sales performance metrics.
  • Member, Institute of Directors (IoD), contributing to forums on multi-departmental collaboration for increased market footprint.
  • Certified Sales Leader (CSL) with the Canadian Professional Sales Association (CPSA), skilled in designing effective commission plans.

Certifications

  • High-Impact Sales Leadership – process
  • Negotiation Skills for Sales Professionals - standard
  • Certified Professional in Sales Management (CPSM) - American Management Association (AMA)
  • Certified Sales Leadership Professional (CSLP) – Sales Management Association
  • Digital Marketing for Executives Certification - Google Digital Garage
  • Advanced Sales Management Certification (ASMC) - initiative
  • Salesforce Certified Sales Professional - Salesforce
  • Dale Carnegie Sales Leadership Training - Dale Carnegie
  • Certified Key Account Manager - Key Account Management Institute (KAMI)
  • Executive Global Business Strategy Certifications - Harbor & Co.

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