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Skills

  • Trained in consumer marketing
  • KPI-driven campaign optimization
  • Campaign ROI tracking
  • Customer segmentation analysis
  • Digital strategy development
  • Customer retention strategies
  • Ad trafficking and implementation
  • Client brief creation and refinement
  • Cross-functional team collaboration
  • Territory management

Work Experiences

  • Established long-term business growth by building relationships with customers and the community.
  • Evaluated the individual and team performance of each location, analyzing data trends to determine the best methods for increasing sales.
  • Met established KPIs for the company, regional team, and individual performance through teamwork and customer focus.
  • Met with Digital Account Supervisors one-on-one to identify selling roadblocks and provided advice, including cross-functional collaboration, on how to best address them.
  • Made recommendations to improve brand effectiveness and product benefits, which resulted in 8 long-term accounts being secured in three years.
  • Worked with upper management to implement continuous improvements and help the team achieve its objectives.
  • Worked with the advertising department to ensure that advertising messages and retail incentives were consistent.
  • Developed and implemented new online marketing strategies that resulted in a 13% increase in sales.
  • Met sales and service targets of $18 by leveraging interpersonal communication skills and product knowledge to cultivate and secure new customer relationships.
  • Averaged 2 sales calls closed each quarter.

Summaries

  • Accomplished Digital Account Supervisor driven to lead sales teams to achieve record-setting revenue gains. Manage 5+ accounts, generating more than $9 in revenue per 18 months.
  • Skilled in client relations and capable of streamlining daily activities to increase productivity and sales.
  • Achieved 16% faster project delivery.
  • Strategic and analytical, with a motivating leadership style and experience in forming new network connections, marketing products, and expanding territories.
  • Achieved 85% higher usage for Asana.
  • Successful Sales Manager with 8 years of experience in developing and increasing initiative sales.
  • Achieved engagement increases of 50%.
  • Over a 8-year career, I've built a strong track record as a performance-oriented sales leader.
  • Achieved this for 17 client renewals across 2019.
  • Achieved a 83% improvement in key performance indicators.

Accomplishments

  • Quarterbacked client onboarding and campaign execution, enabling new customers to go live within one year and driving an additional $3 in first-quarter revenue.
  • Led a cross-functional team to develop an integrated digital marketing campaign that increased a client's brand awareness by 63% in three years.
  • Collaborated with team of 18 in the development of standard.
  • Effectively managed a digital ad spend budget of $4 across multiple channels, yielding a 47% return on ad spend for Beacon Labs.
  • Developed a quarterly budget forecast for digital campaigns, which realized a 41% higher ROI compared to initial projections over 18 months.
  • Managed the ad trafficking and creative asset deployment for 9 media campaigns, ensuring timely execution and alignment with brand guidelines.
  • Facilitated retainer fee negotiations and successfully secured long-term agreements with Summit Group, contributing to a predictable revenue stream increase of $17 annually.
  • Collaborated with creative teams to coordinate digital asset development, ensuring materials met brand guidelines and were delivered on time for 12 campaigns.
  • Produced client-facing insights and recommendations reports using procedure, helping stakeholders understand digital performance and prioritize optimizations.
  • Introduced new programmatic advertising strategies that delivered 25% more leads at a 47% lower cost per lead compared to traditional methods.

Affiliations

  • Interactive Marketing Professionals Network
  • American Medical Informatics Association
  • HubSpot Certified Professional
  • Society of Women Engineers
  • Scrum Alliance – Certified ScrumMaster (CSM) – 2023
  • American Association of Advertising Agencies (4A's)
  • Jaycees
  • Lions Club
  • Certified Project Management Professional (PMP), Project Management Institute (PMI)
  • American Society of Safety Professionals

Certifications

  • Professional Digital Marketing Certification - American Marketing Association
  • ServSafe
  • Certified Customer Success Manager (CCSM) - Summit Group
  • Online Marketing Certified Professional (OMCP)
  • Salesforce Marketing Cloud Administrator Certification
  • CompTIA Security+
  • Google Analytics Certification
  • Certified Account Management Specialist (CAMS) – initiative
  • Google Display & Video 360 Certification
  • HubSpot Content Marketing Certification

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