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Skills

  • Organization
  • P&L Management
  • Operational improvement
  • Product launches
  • System equipment
  • Budgeting and Allocation 
  • Supervision
  • Marketing and advertising
  • Churn rate reduction
  • A/B testing implementation

Work Experiences

  • Advised product development teams on how to improve products based on customer feedback.
  • Achieved results in three years.
  • Collaborated with marketing teams to create, deploy, and optimize effective campaigns for Miscellaneous clients.
  • Assisted in prioritizing feature requests.
  • Planned and executed events and marketing programs that resulted in 6 times the number of qualified leads that were expected.
  • Collaborated closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
  • Implemented optimal sales strategies for the Portland market in order to meet commercial objectives.
  • Achieved a 62% reduction in development time for Asana.
  • Developed insights into marketing campaigns in order to evaluate how well they performed in relation to their objectives.
  • Presentations, trend reports, kitted assets, and product data sheets were among the creative sales tools I developed.

Summaries

  • Performance-driven Marketing Manager skilled in creating marketing plans and leading successful product launches, promotions and development. Well-versed in SEO content creation, social media audience engagement and brand management.
  • Expert at keeping track of trends and seizing new opportunities.
  • Adaptable Product Manager Intern who supported the successful launch of 9 high-impact features, resulting in 64% revenue growth.
  • Adept at feature prioritization.
  • Innovative marketing leader with 10+ years of experience creating outstanding marketing campaigns, content, and collateral using both traditional and innovative strategies.
  • Professional with experience in brand management and social media engagement who is results-oriented and collaborative.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the process business.
  • Leader who is articulate and driven, as well as having a high level of energy and an engaging personality.
  • Marketing Manager with a track record of developing marketing strategies and leading successful product launches, promotions, and development.
  • Strengths in workflow optimization and performance reporting backed up by Miscellaneous training.

Accomplishments

  • Conducted detailed competitor benchmarking to position the product more effectively within its target market, leading to a initiative.
  • Facilitated the design and testing of new product features via rapid prototyping, positively impacting feature adoption by 77%.
  • Spearheaded the development of customer personas by consolidating user feedback, contributing to a 65% increase in user satisfaction.
  • Collaborated with cross-functional teams to streamline product development processes, reducing time-to-market by 40%.
  • Improved sprint planning accuracy by 84% through meticulous backlog grooming and collaboration with stakeholders.
  • Designed wireframes for ServiceNow, ensuring alignment with business objectives and improving usability ratings by 60%.
  • Resolved product issue through consumer testing.
  • Worked in collaboration with UX/UI designers using method to create optimized wireframes, improving usability metrics by 53%.
  • Presented product updates to executive leadership and stakeholders, ensuring alignment on vision and key milestones ahead of critical deadlines.
  • Collaborated within agile teams to track key performance indicators (KPIs), improving product performance metrics by 27%.

Affiliations

  • Society for Technical Communication (STC)
  • Design Thinking Global Network
  • Data Visualization Society
  • Center for Data Innovation
  • Harvard Business School Product Management Club
  • Association for Product Management Professionals (APMP)
  • The International Usability Professionals' Association (UPA)
  • Rotary International
  • TechStars Product Management Fellowship
  • Scrum Alliance

Certifications

  • Digital Product Management: Modern Fundamentals - University of Virginia - Coursera 2017
  • Agile Product Ownership (APO) Certification - Lakeside Partners - 2018
  • Fundamentals of Project Planning and Management - University of Virginia - Coursera - 2022
  • CompTIA A+ Technician
  • SQL for Product Managers - Brightline - 2015
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Cisco Certified Network Associate (CCNA)
  • Data-Driven Product Management Essentials - Cedar Works - 2015
  • Project Management Professional (PMP)
  • Introduction to Data Analytics for Business - University of Colorado - Coursera - 2018

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