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Skills

  • Marketing understanding
  • Cross-promotional marketing with local venues
  • Customer service
  • Client consultation and needs assessment
  • Revenue generation
  • Bilingual communication (Mandarin)
  • Team building
  • Budgets
  • Order processing
  • Conflict resolution during event execution

Work Experiences

  • Attended regional and national trade shows, securing 11 new leads that translated into $6 in banquet revenue.
  • Collaborated with culinary and operations teams to ensure seamless execution of over 16 banquets annually, leading to a 57% rise in repeat business.
  • Achieved recognition as Top Banquet Sales Associate for three consecutive quarters, based on highest net revenue and client satisfaction scores.
  • Created and used category reports to assist leadership in making key decisions and exceeding operational goals.
  • Boosted repeat business by 47%.
  • Conducted on-site consultations.
  • Collaborated with retail representatives to improve product presentations and advertising collateral in order to increase sales.
  • Acquired certifications in CPA.
  • Achieved a booking conversion rate of over 18%.
  • Boosted customer satisfaction by 36%.

Summaries

  • Clear understanding of workflow optimization and performance reporting as well as risk assessment training.
  • Bringing 2 years of experience in this field.
  • Achieved a 60% increase in profit margins.
  • Adept at fostering client relationships that result in repeat business and exceeded revenue goals by 85% in 10 consecutive years.
  • Awarded for three consecutive quarters.
  • Exceptional at acquiring new customers and maintaining existing accounts to ensure consistent revenue growth.
  • Dedicated to learning, growing, and succeeding in Miscellaneous.
  • Highly skilled at hiring, training, managing, coaching, and mentoring sales and customer service representatives, as well as interacting with employees at all levels of the organization and the general public.
  • Banquet Sales Executive with 11 years of successful workflow optimization and vendor management experience.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the system business.

Accomplishments

  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Helped increase company-wide event bookings by 53% through strategic pricing and creative incentive offerings, particularly aimed at corporate clients.
  • Developed post-event surveys and follow-up strategies that consistently led to a 20% increase in repeat business and client loyalty.
  • Led efforts to improve customer retention by refining pre- and post-event communication processes, increasing overall rebooking rates by 46%.
  • Designed and delivered training sessions on upselling and cross-selling for the sales team, which led to a 81% boost in service add-on sales.
  • Created tailored proposals for corporate clients, resulting in a 41% gain in average event size within the first 5 months of implementation.
  • Successfully contributed to a team strategy that resulted in a reduction of event lead times by 72%, thereby increasing client influx and overall event bookings.
  • Regularly met or exceeded monthly sales quotas, with an average achievement of 15 in banquet revenue per quarter.
  • Led a team of 5 event coordinators to execute multiple events concurrently, maintaining exceptional client satisfaction with a 27% success rate.
  • Orchestrated the sales process for multiple high-profile corporate events, achieving a 18% profit margin above company targets.

Affiliations

  • Certified Venue Professional (CVP), International Association of Venue Managers
  • National Association of Social Workers
  • Freemason
  • Society of Human Resource Management
  • Rotary International
  • International Council of Nurses
  • Conference & Events Catering Society (CECS)
  • Certified Hospitality Sales Professional (CHSP)
  • American Marketing Association
  • Association of Information Technology Professionals

Certifications

  • Event Budgeting & Finance Certificate from Northwind
  • Certified Public Accountant
  • SHRM Certified Professional (SHRM-CP)
  • Trade Show Sales and Negotiation Certificate from Summit Group
  • Meeting & Event Risk Management Certificate from program
  • Certified Business Analysis Professional (CBAP)
  • Certificate in Event Planning and Management from Beacon Labs
  • CVENT Supplier Network Certification from CVENT
  • Certified Professional in Catering and Events (CPCE) from the National Association for Catering and Events (NACE)
  • Certified Banquet Director (CBD) from procedure

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