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Skills

  • Metric Troubleshooting
  • Adept in commercial awareness
  • Ad Tech Platforms QuickBooks
  • Software management
  • Understanding of team building
  • Hardware and software acquisition
  • Strategic planning
  • Customer journey mapping
  • Structured cabling and wiring
  • Project management

Work Experiences

  • Helped clients determine and improve their market positioning.
  • Assessed and measured customer and employee satisfaction in order to identify areas that needed to be improved.
  • Established quality standards and worked in accordance with project timelines.
  • Was in charge of developing a strategic component development strategy that was in line with the project's future objectives.
  • Worked with end users to resolve device issues and implement technical or procedural fixes.
  • Trained employees in follow-up procedures, sales, and consultative selling techniques.
  • Reviewed work orders and communicated with the previous shift to determine the day's work requirements.
  • Wrote reports and presentations to illustrate research findings.
  • Worked with technical staff, engineering personnel, and vendors to coordinate system improvements.
  • Assisted end-users with network and device diagnosis and troubleshooting.

Summaries

  • Communication, multitasking, and organizational abilities are exceptional.
  • Bilingual with a keen sense of business opportunities and the ability to complete projects on time.
  • Ability to devise innovative strategies.
  • With over 5 promotions in under 10 years, I'm an experienced Communications Technician.
  • Bringing 13 years of marketing experience to the table, as well as a focused and hardworking attitude.
  • Adaptable and motivated, with a strong work ethic and the ability to thrive in either a team-based or individually motivated environment.
  • Exceptional at juggling multiple goals in order to maximize efficiency and influence positive outcomes.
  • Senior Consultant, Paid Media completed, with 18 years of industry leadership experience in progressive roles.
  • Experienced in conducting market research surveys and communicating the results to stakeholders.
  • Reliable and punctual, with risk assessment expertise.

Accomplishments

  • Trained 11 junior associates and managed cross-functional teams to improve paid media workflows, resulting in a 45% boost in productivity and campaign turnaround time.
  • Reduced cost-per-lead by 25% through meticulous A/B testing, advanced targeting optimizations, and refining ad copy for client accounts in the Miscellaneous sector.
  • Built and maintained robust relationships with key advertising partners including Google, Facebook, and procedure, securing first access to new tools and beta program rollouts.
  • Orchestrated a new search engine marketing (SEM) strategy that improved lead generation by 22% within the first 11 months of campaign optimization.
  • Audited and restructured underperforming PPC accounts, reducing the average CPA by 23% and expanding audience reach with targeted display advertising.
  • Conducted A/B testing trials that significantly increased conversion rates by 30%, improving ad creatives and bidding strategies across multiple paid media channels.
  • Collaborated with creative teams to drive innovation in ad design, resulting in a 18% uplift in CTR across display and paid social campaigns for Miscellaneous.
  • Led paid media campaign audits, discovering improvement opportunities and reducing Cost Per Thousand (CPM) by 39% through optimized audience segmentation and targeting.
  • Increased efficiency of campaign automation processes, reducing manual effort by 35% and freeing up time for strategic initiatives across 8 brand accounts.
  • Proactively initiated partnerships with leading ad tech platforms, securing early adoption of beta features that enabled Summit Group to achieve a first-mover advantage in paid media innovations.

Affiliations

  • Member, Association of National Advertisers (ANA), Digital & Media Division, 2023 – Present
  • Certified Analytics Professional (CAP), Association for Analytics and Marketing, 2015
  • Contributor, process on Paid Media Trends, 2018
  • Member, Paid Search Association (PSA) 2017 – Present
  • Certified in Omnichannel Advertising Analytics, Nielsen, 2023
  • Certified in Data-Driven Marketing, Digital Marketing Institute, 2016
  • Earned, HubSpot Digital Advertising Certification, 2016
  • Graduate, Facebook Blueprint Certification Program, 2015
  • Member, MediaPost Marketing Association, 2020 – Present
  • Graduate, Digital Marketing Leadership Program, Beacon Labs, 2024

Certifications

  • Professional Certified Marketer (PCM) – Digital Marketing
  • Google Ads Search Certification
  • Cisco Certified Network Associate (CCNA)
  • Certified Social Media Marketing Specialist (CSMMS) - Brightline
  • Microsoft Office Specialist (MOS)
  • Google Analytics Individual Qualification (GAIQ)
  • Facebook Certified Planning Professional
  • Certified Senior Advisor (CSA)
  • Google Ads Video Certification
  • CompTIA Network+

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