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Skills

  • CRM software implementation (Asana)
  • Go-to-market strategy development
  • Vendor and agency relationship management
  • Advertising budget management
  • Salesforce or equivalent CRM expertise
  • Cross-Platform Advertising Sales
  • Upselling and cross-selling techniques
  • Team leadership and staff development
  • Campaign performance analysis and reporting
  • Client Relationship Management (CRM)

Work Experiences

  • Developed expertise in high-end targeted sales.
  • Contributed to 50% increase in total profits.
  • Conducted targeted outreach.
  • Developed and executed comprehensive advertising sales strategies, resulting in 82% year-over-year growth for Adobe Creative Suite portfolio.
  • Boosted client spend.
  • Achieved a 83% improvement in sales team efficiency.
  • Created a formal client feedback mechanism.
  • Championed the adoption of programmatic advertising within the team, leading to a 46% growth in automated sales operations.
  • Decreased average deal closure time from 18 weeks to 6 weeks.
  • Delivered a 37% rise in revenue.

Summaries

  • Advertising sales expert.
  • Consistently meets or exceeds target revenue growth.
  • Achieved 47% year-over-year portfolio growth.
  • Consistently meets and exceeds revenue goals by 77%.
  • Built strong long-term relationships with C-level executives.
  • Adept at driving product portfolio expansions.
  • Contributed to long-term profitability.
  • Delivered top-line revenue results in the advertising industry.
  • Client-focused Director of Advertising Sales with a track record of delivering over $6 in new business. Strategic thinker proficient in driving advertising solutions that align with clients' marketing goals and budgets.
  • Delivered over $17 in new business.

Accomplishments

  • Achieved 13% YoY revenue growth by leading a shift to programmatic advertising platforms, contributing to the organization's expansion in the Columbus market.
  • Championed cross-selling of Asana packages during consultations, growing overall advertising revenue by $11 in 2020.
  • Initiated multi-channel outreach strategies, using Jira for segmentation, resulting in 39% improvement in lead qualification rates.
  • Reduced deal closure time by 4 weeks through the introduction of a dynamic CRM tool, integrating real-time insights and cross-team collaboration.
  • Led implementation of advanced sales analytics systems, resulting in data-driven insights that boosted sales performance by 18%.
  • Redefined an advertising sales forecasting model using advanced SAP, improving forecast accuracy by 17% over 2 fiscal quarters.
  • Implemented a comprehensive customer segmentation strategy that boosted cross-sell and upsell results by 27%, growing revenue streams in digital products.
  • Established a sales performance monitoring system utilizing SAP, leading to a 58% increase in lead-to-conversion rates within 9 months.
  • Introduced dynamic pricing adjustments based on competitive analysis, contributing to a margin increase of 55% across email, mobile, and display ad channels.
  • Developed go-to-market strategies for new product offerings that expanded the client base by 23%, leading to a total revenue increase of $2.

Affiliations

  • Founding member of the Boston Advertising Sales Council
  • Completed Executive Education Course in Sales Leadership at initiative
  • Lead participant in the Certified Digital Marketing Professional (CDMP) program through Digital Marketing Institute (DMI)
  • Board Member of the Advertising Educational Foundation (AEF)
  • Certified in Salesforce CRM for Advertising Sales (2021)
  • Member of the Promotional Products Association International (PPAI)
  • Certified Programmatic Specialist, procedure
  • Affiliate of the Out of Home Advertising Association of America (OAAA)
  • Active Member of the Sales Management Association (SMA)
  • Panelist at The Advertising Week Conference on Sales Innovation Strategies 2021

Certifications

  • Certified Marketing Performance Optimization Expert - HubSpot
  • LinkedIn Marketing Solutions Fundamentals Certification 2017
  • Certified Sales Leadership Professional (CSLP) - Harbor & Co.
  • Google Video Advertising Certification - 2021
  • Google Analytics Certification - 2016
  • Customer-Centric Sales Approach Certification - Brightline
  • Facebook Ads Expert - 2018
  • Certified Sales Strategy Specialist - Beacon Labs
  • Google Ads Certification 2022
  • Advanced Display Advertising Certification - Salesforce

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