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Skills

  • Dashboards and data visualization
  • Budgets
  • Operational improvement
  • Problem resolution
  • Project organization
  • Custom media plan development
  • Revenue forecasting
  • Creative team collaboration
  • Standard equipment
  • Ad performance tracking

Work Experiences

  • Achieved a 55% adoption rate of new platforms.
  • Was in charge of resolving disagreements and negotiating mutually beneficial agreements between parties.
  • Automated reporting dashboards in metric.
  • Looked for industry trends on social media and through online sources.
  • Collaborated closely with Workday partners to negotiate premium ad placements, contributing to an increase of $10 in total ad spend.
  • Contributed to a 53% increase in click-through rates.
  • Consistently met campaign KPIs.
  • Achieved results during process.
  • Delivered 15 high-quality ad creatives.
  • Acted as the primary point of contact for 7 key accounts, ensuring client satisfaction and renewal of contracts worth $3.

Summaries

  • Adept at working alongside creative services.
  • Advanced understanding of audience segmentation and optimization, leading major ad campaigns to higher conversion rates and supporting growth in key markets.
  • Adjusted strategies to meet stakeholder expectations.
  • Co-created custom digital media packages.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • Developing marketing initiatives, increasing business success, and increasing sales is something I've done before.
  • Co-created custom digital media packages that resulted in a 31% increase in client renewal rates and expanded business opportunities.
  • Able to negotiate premium ad placements with Microsoft Excel partners.
  • Advanced understanding of audience segmentation.
  • 15 years of experience in digital campaigns.

Accomplishments

  • Developed personalized client performance reviews outlining deliverables, goals, and next steps, maintaining a 37% client satisfaction rate.
  • Collaborated with team of 13 in the development of system.
  • Maintained deep knowledge of industry trends and executed plans that increased audience engagement by 27%.
  • Revamped the digital media buying strategy for Northwind, achieving 30% improvement in ROI within 6 months.
  • Led the optimization of 16 digital ad campaigns, improving overall return on ad spend (ROAS) by 28%.
  • Collaborated on cross-departmental digital advertising initiatives that led to 15 new business opportunities, yielding an additional 4 in revenue.
  • Coordinated directly with sales and marketing teams to achieve digital sales growth of 66% quarter-over-quarter.
  • Developed quarterly sales presentations for major clients, yielding an average upsell of 5 per pitch.
  • Exceeded sales targets by 23% through negotiation of premium display ad placements for high-value advertisers.
  • Resolved product issue through consumer testing.

Affiliations

  • Interactive Advertising Bureau (IAB) – 2020 Member
  • Society of Human Resource Management
  • Facebook Ads Expert Forum – 2020 Participant & Contributor
  • Association for Computing Machinery
  • American Medical Informatics Association
  • AdOps Insider – Contributor or Member since 2022
  • Freemason
  • Programmatic Advertising Summit – Participant, 2022
  • International Council of Nurses
  • Digital Sales Association (DSA) – 2021 Member

Certifications

  • Salesforce
  • IAB Digital Media Buying and Planning Certification
  • Microsoft Certified Systems Engineer (MCSE)
  • Certified in Digital Analytics (DA) by DAA
  • Adobe Target Business Practitioner Certification
  • Certified Digital Marketing Associate - initiative
  • Twitter Flight School Certification
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Hootsuite Social Media Marketing Certification
  • Certified Public Accountant (CPA)

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