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Skills

  • Customer segmentation strategy
  • Problem resolution
  • Dashboards and data visualization
  • Ad development
  • Supervision
  • Digital Campaign Management
  • Team building
  • Relationship development
  • Campaign risk management
  • Competitive analysis in digital sales

Work Experiences

  • Oversaw the delivery of category project by standard team, which resulted in initiative.
  • Achieved substantial growth for each account.
  • Looked for industry trends on social media and through online sources.
  • Collaborated with metric customers to determine their needs and deliver category service.
  • Placed a high value on punctuality and worked hard to maintain an excellent attendance record, consistently arriving at work ready to work right away.
  • Collaborated with sales teams and cross-functional departments to ensure the successful launch of Salesforce advertising packages across Adobe Creative Suite.
  • Achieved a 49% uplift in internal digital product knowledge.
  • Accelerated setup time by 28%.
  • Achieved results during process.
  • Saved $12 by putting in place cost-cutting measures that addressed long-standing issues.

Summaries

  • Developing marketing initiatives, increasing business success, and increasing sales is something I've done before.
  • Achieved immediate market leadership for key clients.
  • Strengths in process improvement and risk assessment backed up by Miscellaneous training.
  • Achieved client satisfaction.
  • Within Miscellaneous, senior Digital Sales Planner and outstanding performer in project management and stakeholder engagement.
  • Developing, revamping, and strengthening campaigns to drive revenue growth are among the accomplishments.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • Costs were consistently reduced while profits were increased.
  • Accomplished Digital Sales Planner.
  • Analyzed competitor strategies.

Accomplishments

  • Implemented robust reporting systems to track KPIs, providing clients with monthly data insights that contributed to a 40% increase in renewal rates.
  • Negotiated high-visibility placements on prominent websites, resulting in a 2 increase in monthly ad revenue.
  • Exceeded sales targets by 23% through negotiation of premium display ad placements for high-value advertisers.
  • Developed quarterly sales presentations for major clients, yielding an average upsell of 5 per pitch.
  • Designed and implemented geo-targeting strategies, improving click-through rates by 21% for key national campaigns.
  • Developed personalized client performance reviews outlining deliverables, goals, and next steps, maintaining a 37% client satisfaction rate.
  • Revamped the digital media buying strategy for Northwind, achieving 30% improvement in ROI within 6 months.
  • Proactively increased client renewals by building comprehensive reports showcasing campaign performance improvements of 18%.
  • Liaised between creative, technical, and sales departments, ensuring seamless execution of client campaigns with 17% uptime.
  • Enhanced ad placement strategies by leveraging audience insights, which led to a 57% reduction in bounce rates.

Affiliations

  • American Medical Informatics Association
  • Affiliate of the Digital Marketing Institute (DMI) – 2017
  • Salesforce Marketing Cloud Specialist – Certification obtained in 2024
  • Sales Enablement Society – 2015 Active Member
  • Project Management Institute
  • American Marketing Association (AMA) – 2016 Active Member
  • Jaycees
  • Society of Human Resource Management
  • Women in Digital Marketing (WIDM) – Active Member since 2017
  • National Association of Social Workers

Certifications

  • IAB Digital Media Sales Certification
  • Certifications in TikTok Ads (TikTok Academy)
  • Salesforce
  • LinkedIn Marketing Solutions Fundamentals
  • SHRM Certified Professional (SHRM-CP)
  • Certified Digital Marketing Leader (CDML) by DMI
  • Facebook Blueprint Certified Planning Professional
  • Certified in B2B Marketing (LinkedIn Learning)
  • Accredited PPC Specialist by SEMrush
  • Twitter Flight School Certification

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