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Skills

  • Local SEO Implementation
  • Conversion Rate Optimization (CRO)
  • SAP expertise
  • Team management
  • Marketing automation HubSpot proficiency
  • Communications
  • Google Analytics expertise
  • Content Calendar Development
  • Content Management Systems (CMS) familiarity
  • Operational improvement

Work Experiences

  • Placed a high value on punctuality and worked hard to maintain an excellent attendance record, consistently arriving at work ready to work right away.
  • Looked for industry trends on social media and through online sources.
  • Achieved a 63% improvement in organic traffic.
  • Collaborated with design and development teams to optimize user experience, reducing bounce rates by 64% on the company website.
  • Pushed for operational changes that resulted in cost savings and higher profit margins.
  • Built relationships with high-profile clients.
  • Automated digital reporting dashboards, which led to a 76% reduction in manual tracking time while ensuring real-time performance insights for decision-makers.
  • Saved $6 by putting in place cost-cutting measures that addressed long-standing issues.
  • Built and nurtured relationships with high-profile clients, resulting in contract renewals worth over $15 annually.
  • Achieved a 36% growth in engagement year-over-year.

Summaries

  • Achieved a 45% rank improvement.
  • Aligned strategies with business goals.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the metric business.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Consistently delivered measurable results.
  • Achieved a 34% boost in customer engagement.
  • Consistently grew customer engagement rates.
  • Accomplished Digital Marketing Leader with an extensive track record of executing high-impact email, social, and search campaigns that have generated $3 in incremental revenue growth.
  • Adept at leveraging analytics.
  • Boosted engagement by 57%.

Accomplishments

  • Performed deep-dive competitive analysis, helping business identify gaps and opportunities that led to a 18% increase in market share.
  • Effectively managed a digital marketing budget of $11, optimizing ad spend and improving return on ad spend (ROAS) by 78%.
  • Leveraged paid search campaigns on Google, reducing bounce rates by 22% and increasing online sales by 48%.
  • Integrated CRM tools to nurture leads post-contact, improving lead conversion by 45% with a customized drip email sequence.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Partnered with data and analytics teams to track user behaviors on the website, leading to a 74% increase in page views and a 38% increase in session duration.
  • Analyzed and interpreted campaign performance data, contributing to a 78% increase in ROI on digital marketing efforts over 18 months.
  • Developed and implemented a social media retargeting strategy that enhanced audience engagement by 79% and improved click-through rates by 42%.
  • Initiated and grew a YouTube channel resulting in a 24% increase in content views and 11 new leads within one year.
  • Redesigned the digital marketing funnel, optimizing conversion paths which reduced Customer Acquisition Cost (CAC) by 48%.

Affiliations

  • Association of Information Technology Professionals
  • Global SEM Awards judge for 2021
  • LinkedIn Marketing Solutions Certified Professional
  • Nielsen Norman Group (NNG) UX Certification in marketing psychology
  • Email Experience Council (EEC) - Focused on best email practices and innovations
  • American Association of Advertising Agencies (4A's) Professional Development Programs
  • Bing Ads Accredited Professional
  • Salesforce Marketing Cloud Certification
  • Society of Women Engineers
  • Member of Moz Academy - SEO Bootcamps completed

Certifications

  • Certified Digital Marketing Leader (DMI, 2022)
  • SHRM Certified Professional (SHRM-CP)
  • Salesforce
  • Adobe Certified Professional in Adobe Analytics
  • Google Tag Manager Fundamentals Certification
  • First Aid/CPR Certified
  • Google Analytics Individual Qualification (GAIQ)
  • HubSpot Inbound Marketing Certification
  • CompTIA Security+
  • Facebook Certified Creative Strategy Professional

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