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Skills

  • Relationship development
  • MS Office
  • Content Management System (CMS) proficiency
  • Customer acquisition growth strategies
  • Budgets
  • Customer segmentation implementation
  • Organization
  • PeopleSoft
  • P&L Management
  • Market Positioning

Work Experiences

  • Achieved a 40% increase in repeat purchase rates.
  • Implemented marketing strategies that resulted in a customer base growth of 3%.
  • Analyzed competitor activity.
  • Compiled product, market, and customer data to forecast accurate sales and profit projections.
  • Developed, implemented, and improved business development strategies based on company objectives, product specifications, market data, and budget constraints.
  • Oversaw marketing projects from conception to completion, including conceptual planning, schedule management, and final execution.
  • Achieved results within 2019 quarters.
  • Achieved a 20% reduction in cost per acquisition.
  • Achieved a market share increase by 84% in Portland.
  • Implemented optimal sales strategies for the Boston market in order to meet commercial objectives.

Summaries

  • Competent marketing manager with a track record of driving business growth through the implementation of procedure strategies.
  • Performance-driven Marketing Manager skilled in creating marketing plans and leading successful product launches, promotions and development. Well-versed in SEO content creation, social media audience engagement and brand management.
  • Leader who is articulate and driven, as well as having a high level of energy and an engaging personality.
  • Strengths in team leadership and budget management backed up by Miscellaneous training.
  • With creative and proactive approaches, I've managed all stages of campaigns, deepened partnerships, and increased sales.
  • Leader who is detail-oriented, attentive, and decisive.
  • Achieved 63% higher lead conversions.
  • Achieved 56% growth in social media followers.
  • Achieved a 83% rise in conversion rates.
  • Achieved 69% improvement in ROI.

Accomplishments

  • Transitioned product marketing strategies to a fully digital ecosystem, decreasing traditional media spend by 85% while increasing revenue generation.
  • Implemented data-driven HubSpot workflows that automated 14 email marketing processes, resulting in a 19% uplift in engagement.
  • Led digital marketing strategy that increased lead generation by 66% within 2020 through multi-channel campaigns.
  • Executed comprehensive competitor research and analysis which informed a new pricing strategy, improving market share by 81% %.
  • Optimized website UX, reducing bounce rates by 81% and achieving a 42% increase in session duration.
  • Developed and launched a Google Ads campaign that improved CTR by 39% and reduced CPC by 65% within several months.
  • Established key influencer partnerships that contributed to a 80% growth in brand reach and awareness in method.
  • Automated lead nurturing funnels and segmented databases using HubSpot for an email campaign that generated a 20% open rate.
  • Revamped paid social media strategy to optimize audience targeting, doubling conversion rates and lowering ad spend by 31%.
  • Planned and executed digital ad campaigns which contributed to a 37% increase in sales pipeline value within 18 months.

Affiliations

  • Marketing Research Association (MRA)
  • Society for Human Resource Management (SHRM) Digital Marketing Chapter
  • Professional Association for Customer Engagement (PACE)
  • Global Digital Marketing Association
  • LinkedIn Marketing Solutions Certified Professional
  • Institute of Direct and Digital Marketing (IDM)
  • Google Analytics Certified Professional Program
  • Online Marketing Certified Professionals
  • Search Engine Marketing Professional Organization (SEMPO)
  • Jaycees

Certifications

  • Customer Data Platform (CDP) Certification - Ironclad Systems
  • Advanced Google Analytics Certification 2024
  • SEO Specialization - Summit Group Coursera, 2022
  • Certified Public Accountant (CPA)
  • Digital Marketing Institute Professional Diploma in Digital Marketing
  • CompTIA A+ Technician
  • Hootsuite Social Media Marketing Certification
  • First Aid/CPR Certified
  • Cisco Certified Network Associate (CCNA)
  • CompTIA Security+

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