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Skills

  • Communications
  • Campaign management
  • Staff management
  • Process improvement
  • Relationship development
  • Agency and Vendor Management
  • Budget Allocation and P&L Responsibility
  • Brand narrative development
  • Marketing and advertising
  • Public and media relations

Work Experiences

  • Achieved brand-recognition growth by 28%.
  • Increased brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Experimented with marketing channels such as paid acquisition, social media, and creating new content.
  • Compiled product, market, and customer data to forecast accurate sales and profit projections.
  • Built and led internal branding initiatives that elevated employee engagement with the brand and improved company culture, earning Employee of the Year in 2023.
  • Implemented marketing strategies that resulted in a customer base growth of 10%.
  • Oversaw marketing projects from conception to completion, including conceptual planning, schedule management, and final execution.
  • Achieved Employee of the Year for Best Consumer Engagement.
  • Achieved industry-leading results for framework customers through improved.
  • Orchestrated program and initiative advertising campaigns to drive marketing efforts.

Summaries

  • Clear understanding of risk assessment and stakeholder engagement as well as quality assurance training.
  • Prepared to bring 13+ years of progressive experience to a challenging position where I can have a long-term impact on the company's and customers' success.
  • Achieved a 52% boost in brand awareness.
  • Achieved over 54% growth in major sales channels.
  • Achieved 49% improvement in reach.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the procedure business.
  • Recognized on a regular basis for outstanding performance and contributions to the Miscellaneous industry's success.
  • Director of Brand Management with 6 years of successful risk assessment and budget management experience.
  • Achieved an annual revenue increase of $14.
  • Accomplished negotiator and partnership strategist, having secured lucrative industry collaborations that resulted in 45% increased market penetration and $5 in annual sales.

Accomplishments

  • Voiced brand strategy at executive forums and board meetings, articulating vision and securing a 44% increase in marketing budget for the upcoming year.
  • Collaborated with team of 6 in the development of procedure.
  • Directed the shift towards sustainable packaging strategies, which reduced material cost by 35% and aligned the brand with eco-conscious consumer trends.
  • Designed and implemented first-ever influencer marketing program, driving consumer engagement up by 20% and yielding an ROI of system.
  • Restructured the product portfolio in collaboration with R&D, which led to the introduction of 11 new SKUs and generated an additional $6 in annual sales.
  • Initiated a customer loyalty program based on consumer insights, increasing repeat purchase rates by 44% and email newsletter signups by 11.
  • Designed a comprehensive brand health dashboard leveraging KPIs from social listening tools to make proactive adjustments that enhanced Net Promoter Score by 8 points.
  • Directed a $14 brand revitalization campaign that led to a 31% sales growth in 2024 and regained competitive foothold in Miscellaneous.
  • Increased brand awareness by 63% through targeted campaigns in the Southeast, leading to entry into 13 new retail partnerships.
  • Developed and implemented a crisis communication plan, which minimized brand damage and maintained customer trust with a 58% retention rate post-crisis.

Affiliations

  • Institute of Data-Driven Marketing (IDDM) - Instructor
  • European Advertising & Media Association (EAMA) - Cross-Cultural Branding Member
  • Rotary International
  • Global Leaders in Marketing (GLIM) - Innovation and Brand Growth Chair
  • Global Alliance for Public Relations & Communication Management - Crisis Communication Taskforce
  • Institute of Brand Optimization (IBO) - Council Member
  • Association for Customer Data Management (ACDM) - Senior Advisor
  • National Association of Social Workers
  • Association of National Advertisers (ANA) - Brand Management Council
  • American Marketing Association

Certifications

  • Certified Digital Brand Management Specialist from Vantage
  • Certified Public Accountant (CPA)
  • Brand and Product Marketing Executive Certification from Harvard Business School Online
  • Chartered Institute of Marketing (CIM) Diploma in Professional Marketing
  • Google Ads Certification
  • Certified Marketing Specialist (CMS) - Beacon Labs
  • Certified Brand Experience Specialist from Harbor & Co.
  • Certified Brand Strategist (CBS) from Northwind
  • Project Management Professional (PMP)
  • Certified Public Accountant

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