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Skills

  • Budgets
  • First Aid/CPR
  • Operational improvement
  • Joomla development
  • Project organization
  • Brand awareness improvement
  • Communications
  • MS Office
  • Content Strategy Development
  • Dreamweaver

Work Experiences

  • Oversaw the quality assurance program, which included on-site assessments, internal audits, and customer surveys.
  • Achieved results within 12 months.
  • Collaborated with product development teams.
  • Was proactive in developing effective solutions by anticipating design issues.
  • Looked up character drawings and environmental elements for inspiration.
  • Allocated resources for effective project delivery.
  • Championed the diversity and inclusion initiative.
  • Created visual models that met both aesthetic and technical requirements.
  • Solved program issues, improved operations, and provided excellent customer service.
  • Championed the diversity and inclusion initiative within the creative department, leading to a 71% increase in diverse hires over 15 years.

Summaries

  • Analytical and results-driven Vice President of Creative Services.
  • Adept at aligning content strategy with corporate objectives.
  • Analytical and results-driven Vice President of Creative Services, leveraging A/B testing to increase conversion rates by 62% and continuously improve creative effectiveness.
  • Achieved ROI increases of 81%.
  • Accomplished Vice President of Creative Services, recognized for optimizing brand consistency and coordinating campaign efforts that exceeded ROI by 35% for major national accounts.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the standard business.
  • Achieved zero overruns.
  • Achieved consistent branding across 18 international markets.
  • Dedicated to learning, growing, and succeeding in Miscellaneous.
  • Aligned creative direction with business strategy.

Accomplishments

  • Partnered with product managers to innovate design workflows, reducing feedback cycles by 22% and accelerating go-to-market by 12 weeks.
  • Contributed to a marketing-led business expansion initiative, overseeing creative efforts that increased international presence by 57%.
  • Led a department growth initiative, increasing team bandwidth by 4% without increasing overhead costs.
  • Resolved product issue through consumer testing.
  • Deployed a new content feedback loop system, ensuring product updates were based on 43% customer feedback resulting in a more user-centered design.
  • Introduced a streamlined asset management system that reduced design turnaround time by 22% and improved project handoff for stakeholders.
  • Developed comprehensive UX/UI guidelines for standard that improved user satisfaction score by 69% post-launch.
  • Achieved Scrum Master for innovative creative direction, contributing to procedure.
  • Oversaw a department restructuring project that reduced creative turnover by 63% and improved employee satisfaction scores by 12 points.
  • Integrated customer feedback at each design update, resulting in a 55% improvement in retention rate.

Affiliations

  • Jaycees
  • Society of Digital Agencies (SoDA)
  • International Council of Nurses
  • Lions Club
  • Design Management Institute (DMI)
  • Society of Human Resource Management
  • Association for Supply Chain Management (APICS)
  • Content Marketing Institute (CMI)
  • Association of Information Technology Professionals
  • Academy of Interactive & Visual Arts (AIVA)

Certifications

  • Content Strategy for Professionals Certification - Meridian, 2019
  • CompTIA A+ Technician
  • Leadership and Team Development for Managerial Success - method, 2018
  • Digital Storytelling and Social Media Certification - process, 2022
  • Google Ads Certification - Google Skillshop, 2015
  • HubSpot Content Marketing Certification - HubSpot Academy, 2016
  • Apple Certified Associate (ACA)
  • Certified Public Accountant (CPA)
  • Certified Digital Marketing Professional (CDMP) - Digital Marketing Institute (2022)
  • Google Analytics Certification - Google (2016)

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