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Skills

  • User engagement analysis and improvement strategies
  • Content calendar creation and management
  • Experience with interactive web features (e.g., animations, dynamic content)
  • Conceptualizing and executing landing page optimizations
  • Proofreading and error reduction processes
  • Project management and task prioritization
  • Copywriting for product descriptions, landing pages, and blog posts
  • Creating engaging and brand-appropriate copy for various content platforms
  • Multimedia content integration (e.g., video, images, and podcasts)
  • On-page SEO optimizations for higher ranking in search engines

Work Experiences

  • Customized short-form and long-form blog content to fit brand voice, increasing reader engagement by 64% through targeted storytelling.
  • Created an archive of evergreen content, ensuring consistent traffic growth of 52% without ongoing resource use.
  • Designed content for Adobe Creative Suite integration.
  • Achieved results within several months.
  • Achieved a 69% increase in content output.
  • Authored technical documentation for method.
  • Achieved results in 6 months.
  • Deployed new web pages for services in Atlanta.
  • Achieved 47% growth in user engagement.
  • Co-authored technical case studies with engineers, generating 9 high-value leads across professional network channels.

Summaries

  • Accomplished Web Author with hands-on experience in helping organizations reduce content errors and improve content flow by 15%. Proven ability to work with subject matter experts to publish precise, engaging web content.
  • Adept Web Author experienced in crafting accessible, WCAG-compliant HTML content for both mobile and desktop interfaces. Played a pivotal role in slashing error rates by 19% through careful proofreading and optimization.
  • Created WCAG-compliant content for mobile and desktop interfaces.
  • Boosted engagement across non-English markets by 22%.
  • Adept Web Author experienced in crafting accessible HTML content.
  • Dedicated Web Author with a passion for customer-centric storytelling, helping businesses connect with their audience through engaging web content. Increased blog readership by 54% using customized long-form posts.
  • Created feature content fit for audience interests.
  • Collaborative Web Author experienced in driving growth in click-through rates.
  • Boosted engagement metrics by 47% across platforms.
  • Accomplished Web Author with hands-on experience.

Accomplishments

  • Performed keyword research and content gap analysis to identify SEO opportunities, leading to a 58% uplift in new user acquisition.
  • Integrated multimedia elements (audio, video, infographics) to enhance online content, resulting in a 59% increase in user engagement.
  • Proactively monitored and fixed indexing and crawl errors through Google Search Console, improving site visibility by 80%.
  • Trained a team of 12 content writers and marketers in web publishing tools, improving team output by 24%.
  • Wrote and optimized long-form content focusing on thought leadership, contributing to 4 mentions in industry publications.
  • Supervised content revisions leading to standardization across platforms, resulting in receiving the Top Performer for content consistency across 10 websites.
  • Crafted and executed content marketing strategies which contributed to a remarkable 71% uplift in lead generation.
  • Streamlined the content approval process, reducing publishing time by 63% while maintaining consistency with brand guidelines.
  • Successfully managed and published 13 web pages monthly using CMS platforms including WordPress and Drupal.
  • Led a content overhaul for Miscellaneous, prioritizing mobile optimization, which boosted mobile traffic by 63%.

Affiliations

  • Member, Write The Docs, a professional community where technical writers and educational content developers collaborate on improving processes.
  • Member, User Experience Professionals Association (UXPA), staying updated on UX/UI design principles and best practices.
  • Certified Web Content Accessibility Guidelines (WCAG) Specialist, ensuring web content meets accessibility standards.
  • Certificate Holder, Open Web Education Alliance (OWEA), learning about the future of web education and developing accessible technical content.
  • Active Member, International Association of Business Communicators (IABC), focusing on using web content to align with strategic business objectives.
  • Active Member, Digital Content Creators Network, engaging in conversations surrounding evolving trends in digital content and SEO.
  • Member, Creative Content Designers Group, working alongside graphic and UX designers to combine content creation with visual experiences.
  • Certified Scrum Master (CSM), applying agile methodology to web content development and project collaboration efforts.
  • Participant, Web Content Analysts Circle, refining strategies for data-driven content revisions to increase engagement and reduce bounce rates.
  • Certified, Hootsuite Academy for Social Media, specializing in creating and distributing social media posts tied to web campaigns.

Certifications

  • Facebook Blueprint Certification: Facebook Marketing Associate
  • Professional Certificate in Creating an Engaging Website (Coursera)
  • Google Mobile UX Certification
  • The Fundamentals of Digital Marketing Certification (Google Digital Garage)
  • Google Ads Display Certification
  • HubSpot Content Marketing Certification
  • Certified UX Writer
  • Certified Digital Marketing Professional (CDMP) – DMI
  • WordPress Essential Training (LinkedIn Learning)
  • Content Marketing Masterclass Certification (SimpliLearn)

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