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Skills

  • Business operations
  • Campaign management
  • Staff management
  • Data-driven lead generation
  • Regulatory compliance
  • Market Analysis
  • PeopleSoft
  • Competitive analysis for digital marketing
  • Content Calendar Creation
  • First Aid/CPR

Work Experiences

  • Achieved 55% growth in subscribers.
  • Achieved Employee of the Year for process in 2024.
  • Advised product development teams on how to improve products based on customer feedback.
  • Built monthly digital marketing performance reports.
  • Built and managed SAP display advertising campaigns, improving click-through rates (CTR) by 53%.
  • Implemented marketing strategies that resulted in a customer base growth of 7%.
  • Analyzed digital marketing performance.
  • Compiled product, market, and customer data to forecast accurate sales and profit projections.
  • Implemented optimal sales strategies for the Chicago market in order to meet commercial objectives.
  • Planned and implemented innovative strategies to meet goals and increase long-term profitability.

Summaries

  • Achieved a 48% boost in open rates.
  • Competent marketing manager with a track record of driving business growth through the implementation of process strategies.
  • Achieved 19% better ROI on PPC strategies.
  • Achieved 25% better ROI on paid social strategies.
  • Innovative marketing leader with 18+ years of experience creating outstanding marketing campaigns, content, and collateral using both traditional and innovative strategies.
  • Professional with experience in brand management and social media engagement who is results-oriented and collaborative.
  • Digital Coordinator is a multi-talented Digital Coordinator who is consistently rewarded for planning and operational improvements.
  • Prepared to bring 2+ years of progressive experience to a challenging position where I can have a long-term impact on the company's and customers' success.
  • Performance-driven Marketing Manager skilled in creating marketing plans and leading successful product launches, promotions and development. Well-versed in SEO content creation, social media audience engagement and brand management.
  • Dedicated team leader with experience analyzing market trends and customer needs in order to create targeted marketing campaigns.

Accomplishments

  • Optimized email marketing content through A/B testing, resulting in 55% better click-through vs. Traditional email strategies.
  • Collaborated with cross-functional teams to create a content calendar that increased the consistency of posting and boosted engagement by 59%
  • Led the procurement and contract negotiations with external vendors for creative digital assets, reducing campaign costs by 17%.
  • Redesigned website landing pages resulting in a user engagement increase of 39%.
  • Improved website loading speed by integrating lightweight design assets, leading to a 63% reduction in bounce rate.
  • Utilized advanced Google Analytics features to track e-commerce conversion funnels, increasing ROI by 29%.
  • Led crisis management digital PR response by developing rapid content strategies, achieving 9 positive media mentions.
  • Increased email campaign open rates by 65% through segment-specific content and personalized messaging on metric.
  • Utilized heatmap tools to analyze user interaction on landing pages, resulting in improved form completion rates by 25%.
  • Provided monthly digital performance metrics to management, including insights and recommended actions, increasing overall visibility by 21%.

Affiliations

  • Digital Analytics Association (DAA)
  • Affiliate Marketing Professionals Network
  • National Association of Sales Professionals (NASP)
  • Women in Digital
  • Association of Information Technology Professionals
  • Association for Supply Chain Management (APICS)
  • Salesforce Trailblazer Community Member
  • Professional Association for Customer Engagement (PACE)
  • Google Ads Certification
  • Interactive Advertising Bureau (IAB)

Certifications

  • Salesforce Certified Marketing Cloud Email Specialist
  • Certified Public Accountant (CPA)
  • ServSafe
  • Microsoft Certified Systems Engineer (MCSE)
  • Digital Marketing Institute's (DMI) Certified Digital Marketing Professional (CDMP)
  • LinkedIn Marketing Solutions Fundamentals Certification
  • Hootsuite Social Marketing Certification
  • Google Analytics Individual Qualification (GAIQ)
  • Salesforce
  • Social Media Strategy Certification by Boot Camp Digital

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