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Skills

  • Territory management
  • Exhibitor outreach process optimization
  • Exceeding sales quotas by 41% consistently
  • Extensive personal network
  • Full-cycle sales management
  • New business development
  • Engagement rate improvement through strategic scripts
  • Partnership development with industry stakeholders
  • Cross-departmental collaboration
  • Interactive sales presentations

Work Experiences

  • Achieved an industry-leading procedure by applying strategic program industry knowledge and leadership skills.
  • Researched competitor products, services, and trends to target prospects in other territories.
  • Created and implemented new business opportunities using strategic networking strategies.
  • Increased retail sales volume in my assigned territory by 10% through strategic budgeting and product promotion.
  • Implemented ServiceNow to streamline standard procedures and initiative tasks.
  • Initiated new product launch sales and marketing plans, including developing sales, distribution, and media strategies.
  • Worked with internal teams and suppliers to assess costs in relation to expected market price points and create structures to meet profit goals.
  • Used sales presentations to communicate product quality and market comparisons.
  • Revenue models, process flows, operations support, and customer engagement strategies were all under my control.
  • Met sales and service targets of $2 by leveraging interpersonal communication skills and product knowledge to cultivate and secure new customer relationships.

Summaries

  • Achieved 21% higher registration for program.
  • By providing support and attentive service, I am diligent in building and retaining accounts.
  • Achieved 67% retention improvements.
  • Achieved growth in conference quotas year-over-year.
  • Achieved a $9 increase in total revenue per event.
  • Clear understanding of client relations and team leadership as well as client relations training.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • Achieved a 37% boost in repeat event attendance.
  • Adept at collaborating with marketing teams to launch targeted outreach efforts, contributing to a 31% higher attendance rate for key industry conferences.
  • Accomplished this over 5 quarters.

Accomplishments

  • Presented comprehensive performance reports for stakeholders that illustrated ROI on sponsorship deals worth $8 annually.
  • Created tailored proposals resulting in a 53% increase in overall deal closure rate for event sponsorships.
  • Led the successful organization of 9 international conferences, driving sponsor engagement up by 37% year-over-year.
  • Developed strategic partnerships with key industry stakeholders, increasing exhibitor participation by 51% for the annual procedure.
  • Documented and resolved standard which led to procedure.
  • Implemented a sales reporting system that provided visibility into sales trends, leading to a 80% improvement in sales forecasting accuracy.
  • Negotiated multi-year contracts valued at $2 with high-profile exhibitors and sponsors, growing revenue by 79% in 2015.
  • Collaborated with logistics teams to optimize venue capacities, resulting in a 83% increase in total onsite registrations.
  • Designed and executed a high-touch sales strategy for premium conference packages, increasing average sale per client by $7.
  • Created follow-up engagement strategies for post-event upselling, increasing conference rebooking rates by 29% year-over-year.

Affiliations

  • Toastmasters
  • Association for Computing Machinery
  • American Society of Association Executives (ASAE)
  • American Medical Informatics Association
  • Certified Sponsorship Professional (CSP)
  • Certified Trade Show Marketer (CTSM)
  • American Society of Safety Professionals
  • Society of Women Engineers
  • Sales Management Association (SMA)
  • Jaycees

Certifications

  • Marketing and Sales Professional Certificate (MSPC) - 2019
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Microsoft Certified Systems Engineer (MCSE)
  • SHRM Certified Professional (SHRM-CP)
  • Certified Public Accountant (CPA)
  • CompTIA A+ Technician
  • First Aid/CPR Certified
  • Certificate in Meeting Planning (CMP) - system
  • Customer Experience and Sales Integration Certificate - standard
  • Google Certified Professional Cloud Architect

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