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Skills

  • Strategic account development
  • Event attendance growth through targeted outreach
  • Conference sponsorship sales
  • Repeat business development
  • Client Relationship Management (CRM)
  • New industry client onboarding
  • Solution selling
  • Budget management for conference sales initiatives
  • Full-cycle sales management
  • Systems and software programs

Work Experiences

  • Increased retail sales volume in my assigned territory by 10% through strategic budgeting and product promotion.
  • Developed and implemented new online marketing strategies that resulted in a 6% increase in sales.
  • Met sales and service targets of $2 by leveraging interpersonal communication skills and product knowledge to cultivate and secure new customer relationships.
  • Increased sales volume by introducing new retailers to the product line, such as warehouse clubs and natural food chains.
  • Used sales presentations to communicate product quality and market comparisons.
  • Increased team and company profits by cultivating and strengthening relationships with industry partners and potential clients.
  • Kept up to date on competitor products and pricing in the markets I served.
  • Worked to resolve issues with high-profile customers in order to maintain relationships and increase the number of repeat customers.
  • Met with Conference Sales Executives one-on-one to identify selling roadblocks and provided advice, including project management, on how to best address them.
  • Communicated with customers, management, and the sales team to better understand their needs and make recommendations.

Summaries

  • Achieved a 58% increase in repeat business.
  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.
  • Achieved consistent year-over-year revenue increases of $2.
  • Persuasive brand imaging has a proven track record of growing network connections.
  • Accomplished Executive focused on cross-departmental collaboration.
  • Conference Sales Executive is a multi-talented Conference Sales Executive who is consistently rewarded for planning and operational improvements.
  • Achieved and exceeded sales targets by 58%.
  • Achieved 39% higher revenue per event.
  • Conference Sales Executive with 6 years of successful data analysis and cross-functional collaboration experience.
  • Strategic and analytical, with a motivating leadership style and experience in forming new network connections, marketing products, and expanding territories.

Accomplishments

  • Exceeded annual sales targets by 16% through the management of high-performing sales teams across geographically diverse regions.
  • Guided the launch of a new premium service option which contributed to a boost of $9 in upsell revenue over 2021.
  • Mentored newly onboarded sales representatives, leading to an average ramp-up time improvement of 3 weeks per individual.
  • Negotiated multi-year contracts valued at $2 with high-profile exhibitors and sponsors, growing revenue by 79% in 2015.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Implemented monthly sales training initiatives, improving the overall team's internal communication and boosting conversion rates by 77%.
  • Generated qualified leads through targeted email campaigns, resulting in a 54% increase in engagement rates for high-value attendees.
  • Implemented CRM best practices that increased data accuracy, leading to a 42% improvement in event registration tracking and follow-up.
  • Orchestrated collaborative efforts between internal teams and external clients, resulting in the successful execution of over 4 events in 2018.
  • Achieved 66% team quota attainment by implementing a structured pipeline review process and mentoring underperforming sales team members.

Affiliations

  • Association of Fundraising Professionals (AFP)
  • Affiliate Membership - Society of Corporate Event Planners (SCEP)
  • Business Marketing Association (BMA)
  • Sales Management Association (SMA)
  • Strategic Account Management Association (SAMA)
  • Society of Independent Show Organizers (SISO)
  • Association of Strategic Event Planners (ASEP)
  • Meeting Professionals International (MPI)
  • American Society of Safety Professionals
  • American Marketing Association

Certifications

  • Certified in Exhibits Manager (CEM) - 2022
  • Microsoft Certified: Dynamics 365 Sales Specialist - 2016
  • Event Management and Financing Certification - initiative
  • CompTIA Security+
  • ServSafe
  • LinkedIn Sales Navigator Certification - 2015
  • Professional in Event Management and Marketing (PEMM) - program
  • Advanced Google Analytics Certification 2022
  • Microsoft Certified Systems Engineer (MCSE)
  • Marketing and Sales Professional Certificate (MSPC) - 2019

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