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Skills

  • Brand development
  • Customer Journey Mapping and Optimization
  • Organization
  • Public and media relations
  • Staff management
  • Project organization
  • P&L Management
  • Market Analysis
  • MS Office
  • Brand Repositioning and Rebranding

Work Experiences

  • Collaborated closely with the sales team to align marketing strategies, driving a combined increase in lead conversion rates by 72%
  • Devised and implemented favorable pricing structures that balanced the firm's goals with those of the customers.
  • Built a scalable content calendar.
  • Achieved a year-over-year revenue increase of 17%.
  • Aligned marketing strategies.
  • Achieved 5 pages ranking on the first page of Google.
  • Increased brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Collaborated with external creative agencies to produce high-quality ads, which increased overall ad recall by 73%.
  • Advised product development teams on how to improve products based on customer feedback.
  • Achieved a 45% reduction in cost-per-click.

Summaries

  • Achieved a 17% improvement in brand recognition.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the metric business.
  • Expert at keeping track of trends and seizing new opportunities.
  • Achieved 67% boost in conversion rates.
  • Market research, plan optimization, and viral content creation are all areas of expertise.
  • Aligned cross-functional teams towards marketing objectives.
  • Corporate Marketing Manager is a multi-talented Corporate Marketing Manager who is consistently rewarded for planning and operational improvements.
  • Adept at leveraging SEO and SEM strategies.
  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.
  • Leader who is articulate and driven, as well as having a high level of energy and an engaging personality.

Accomplishments

  • Coordinated cross-functional efforts between initiative to streamline PR and media outreach, improving media response time by 80%.
  • Implemented a customer retention strategy that increased subscription renewals by 64% over 7 months.
  • Managed a cross-channel digital marketing strategy that resulted in a 50% growth in lead generation within 2021.
  • Created and implemented a brand messaging strategy that boosted customer engagement by 36% across all social media platforms.
  • Led the development and execution of crisis communication plans that successfully mitigated negative brand sentiment during a major standard issue.
  • Initiated a new content partnership initiative with 12 strategic B2B partners that expanded our audience reach by 80% in 2017.
  • Led a targeted customer reactivation campaign that recaptured 17% of previously lost customers, boosting revenue by 18 in 2021.
  • Developed inbound marketing campaigns that drove 6 qualified leads into the sales funnel, contributing to an annual revenue increase of 13.
  • Implemented A/B testing strategies for social media ads, resulting in a 71% increase in ad engagement and lower cost per click.
  • Worked with customer success to refine the go-to-market strategy for Salesforce, leading to a 85% increase in market share over 10 months.

Affiliations

  • LinkedIn Marketing Solutions Instructor Certification - Completed in 2022
  • Society of Human Resource Management
  • Business Marketing Association (BMA)
  • American Society of Safety Professionals
  • International Social Media Association (ISMA) - Active Participant in method
  • International Council of Nurses
  • Certified Internet Marketing Practitioner (CIMP) – Earned through Cedar Works
  • Affiliate Marketing Professionals Association (AMPA) - Member
  • Society for Marketing Professional Services (SMPS) - Member since 2022
  • Women in Digital – Member & Mentor 2016 onwards

Certifications

  • Certified Digital Marketing Professional (CDMP) – Digital Marketing Institute
  • Digital Marketing Certified Associate (DMCA) - Simplilearn
  • Certified Public Accountant (CPA)
  • Google Analytics Individual Qualification (GAIQ)
  • Google Ads Certification
  • Microsoft Certified Systems Engineer (MCSE)
  • Project Management Professional (PMP)
  • Professional Certified Marketer (PCM) - American Marketing Association
  • SHRM Certified Professional (SHRM-CP)
  • Certified Business Analysis Professional (CBAP)

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