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Skills

  • Content Calendar Development
  • RFI Scanners
  • Planning and coordination
  • Customer service
  • Organization
  • Brand management
  • Product development
  • Donor Retention Strategy
  • Marketing collateral development
  • Insurance billing

Work Experiences

  • Cultivated a positive relationship with customers and distributors in order to boost retention and achieve goals.
  • Forecasted sales numbers and product profitability to determine the best strategies.
  • Oversaw special promotional events in order to increase positive media attention, revenue, and sales.
  • Oversaw the creation of marketing collateral for print and digital needs, including descriptions, photographs, and copy.
  • Analyzed and reported on the results of marketing campaigns, gained insights, and compared results to goals to identify strengths and weaknesses.
  • Oversaw and mentored business development personnel to improve performance.
  • Did research and development on existing and new products in order to highlight benefits and retain customers.
  • Developed and implemented optimal sales strategies to meet commercial objectives in all markets.
  • Content creation and curation, pay-per-click, event, social media, and lead generation campaigns were among the organic and paid acquisition channels I tested and optimized.
  • Adjusted email and advertising campaigns studied consumer behavior and market trends, and based on what I learned.

Summaries

  • With innovative and forward-thinking approaches, successful at overseeing all stages of initiatives, building positive relationships, and promoting products.
  • In the Communications Manager, Advancement Marketing role, I'd like to use my team leadership background.
  • Professional program with extensive experience in team leadership, partnership development, and media relations.
  • Stakeholder engagement in metric settings and performance reporting in team leadership settings.
  • Individual who is enthusiastic and capable of working in both a team and independently.
  • Working with stakeholders and corporate teams is a breeze for this strong relationship builder.
  • Born connector with the ability to form beneficial partnerships and build high-performing teams.
  • Communications Manager, Advancement Marketing with client relations and project management abilities.
  • Insightful, resourceful, and enthusiastic about standard and multi-channel marketing strategies.
  • Dedicated Communications Manager with a track record of success in both external and internal communications.

Accomplishments

  • Coordinated cross-departmental efforts to standardize messaging, driving a 67% improvement in brand familiarity across target demographics.
  • Achieved a 54% increase in media coverage by fostering relationships with local and national press outlets.
  • Analyzed donor trends and implemented retention strategies, resulting in a 84% increase in year-over-year gifts.
  • Collaborated with design and video production teams to create compelling content that improved engagement metrics by 48%.
  • Launched a year-end giving campaign that exceeded donor participation targets by 24% and garnered process in new donations.
  • Implemented integrated multi-channel marketing strategies resulting in a 66% increase in donations over 11 years.
  • Developed and executed annual communication plans delivering standard in value through sponsorships and partnerships.
  • Trained new communications team members, promoting retention of key talent and improving onboarding efficiency by 72%.
  • Refined donor recognition campaigns through enhanced personalization strategies, boosting retention rates by 61% year-over-year.
  • Created multilingual content for international outreach, increasing global engagement by 47% over 2020.

Affiliations

  • Member, International Association of Business Communicators (IABC) 2018 – Present
  • Participant, Digital Media & Communications Conference 2021
  • Certified, HubSpot Email Marketing 2019
  • Member, Public Relations Society of America (PRSA), 2020 - Present
  • Affiliate, International Association for Media and Communication Research (IAMCR)
  • Certified Email Marketing Professional, method 2020
  • Participant, Nonprofit Communications Certification Program, Beacon Labs 2022
  • Certificate Holder, Content Marketing Institute (CMI) – Content Strategy Expert 2024
  • Member, National Communication Association (NCA) – 2020-Present
  • Public Relations Mentor, framework, 2017 – 2016

Certifications

  • CompTIA Security+
  • Content Strategy for Professionals Certificate - framework
  • Certified Specialist in Public Relations - Cedar Works
  • Social Media Management Certification – Microsoft Excel
  • Apple Certified Associate (ACA)
  • Communications Leadership + Crisis Communications Certification - Harbor & Co.
  • Data-Driven Marketing and Analytics Certificate - method
  • Leadership in Communication Strategy Certification - Workday
  • Certified Digital Marketing Professional (CDMP) - Meridian
  • SAP Certified Application Associate

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