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Skills

  • Headlines and Tagline Creation
  • Content Strategy Development
  • Conversion Rate Optimization (CRO)
  • Exceptional time management
  • Print Collateral
  • Chicago Style
  • AP Style
  • Editing and proofreading expertise
  • Copywriting and editing
  • Process media expertise

Work Experiences

  • Collaborated with the sales team.
  • Collaborated with marketing and analytics teams.
  • Hired, trained, and directed 10 employees on a daily basis.
  • Contributed to a rebranding effort.
  • Wrote advertising copy for online content that was consistent with the employer's overall brand identity and personality.
  • Authored eBooks and case studies that were downloaded by over 14 users, creating $5 in potential lead value.
  • Crafted compelling product copy for Asana that increased conversion rates by 25% and generated $16 in sales.
  • Created online display ads in initiative format with 14% click conversion rates.
  • Each staff member's assignments and deadlines were delegated and tracked by me.
  • Achieved a 21% boost in overall conversions.

Summaries

  • Achieved 69% growth in organic website visitors.
  • Achieved 31% growth in product sales.
  • Achieved over 8 times increase in campaign ROI.
  • Analytical Marketing Copywriter proficient in executing A/B tests that improved email click-through rates by 32% and optimized open rates for targeted email marketing campaigns.
  • Persuasive and captivating writer with a stellar portfolio of publications and performance reporting, workflow optimization, and vendor management.
  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.
  • Blended creativity, analytics, and business objectives.
  • Senior Editor with 16 years of experience in quality assurance who is well-organized.
  • Boosted engagement by 60%.
  • Adept at applying insights into content development.

Accomplishments

  • Supported B2B lead generation efforts through the creation of targeted e-book content, resulting in a 63% rise in qualified leads.
  • Created compelling blog posts and articles that contributed to a 41% increase in overall site traffic within 6 months.
  • Crafted short-form and long-form copy, contributing to improved SEO performance and a 36% increase in organic traffic.
  • Collaborated with team of 10 in the development of method.
  • Resolved product issue through consumer testing.
  • Implemented A/B testing for copy variations, achieving a 23% lift in click-through rates across campaigns.
  • Collaborated with SEO and design teams to drive a 26% increase in site traffic through optimized landing page copy and visuals.
  • Documented and resolved program which led to category.
  • Managed the creation of a comprehensive content marketing strategy that yielded a 78% growth in inbound leads over 7 months.
  • Authored whitepapers and case studies that contributed to a 24% boost in lead-generation efforts.

Affiliations

  • Freemason
  • Participant in the Forbes Content & Communication Council, working collaboratively with top-industry professionals on thought leadership content.
  • Completion of SEMrush Academy’s SEO Fundamentals Course, enriching competitive keyword research and content optimization for maximum search visibility.
  • Affiliated writer for Influencer Marketing Hub, improving content skills in influencer collaboration and branded content creation.
  • Association for Supply Chain Management (APICS)
  • Member of the American Writers & Artists Institute (AWAI), participating in professional development and certification programs related to persuasive writing and content strategy.
  • Influencer participation in MarketingProfs, contributing articles and case studies on integrated marketing and successful campaign execution.
  • Joined the Association of National Advertisers (ANA) to collaborate on marketing best practices and analytics-driven decision-making strategies.
  • Attendee at yearly Writers Digest Annual Conference, furthering expertise in content creation, brand storytelling, and publishing.
  • Certified through the Digital Marketing Institute (DMI) for Social Selling Strategy, applying CRM and B2B communication knowledge to copywriting.

Certifications

  • Certified Public Accountant
  • Email Marketing Certified by HubSpot Academy
  • Google Ads Display Certification
  • Certified Inbound Marketing Professional by HubSpot
  • SEO Fundamentals by SEMrush
  • Certified Business Analysis Professional (CBAP)
  • ServSafe
  • Google Analytics Individual Qualification (GAIQ)
  • Creative Strategy Certification by Facebook Blueprint
  • Certified Digital Marketing Professional (CDMP) by Digital Marketing Institute

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