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Skills

  • Method equipment
  • ARPU (Average Revenue Per User) growth
  • Cross-functional team collaboration
  • Competitor analysis
  • Market Positioning
  • Strategic planning
  • Relationship development
  • Brand development
  • Audience targeting techniques
  • Digital marketing techniques

Work Experiences

  • Oversaw the launch of 17 new products in order to increase market share and generate revenue of $13.
  • Achieved circulation growth of 69% over 2017.
  • Implemented optimal sales strategies for the Raleigh market in order to meet commercial objectives.
  • Achieved 6 new subscriptions.
  • Achieved minimal spend increases.
  • Compiled product, market, and customer data to forecast accurate sales and profit projections.
  • Achieved a 77% boost in digital edition sales.
  • Experimented with marketing channels such as paid acquisition, social media, and creating new content.
  • Accomplished results in just 15 weeks.
  • Planned and executed events and marketing programs that resulted in 10 times the number of qualified leads that were expected.

Summaries

  • 6-year track record of success.
  • SEO content creation, social media audience engagement, and brand management are all skills I have.
  • Achieved a 16% retention rate rise.
  • Recognized on a regular basis for outstanding performance and contributions to the Miscellaneous industry's success.
  • Clear understanding of project management and performance reporting as well as team leadership training.
  • Performance-driven Marketing Manager skilled in creating marketing plans and leading successful product launches, promotions and development. Well-versed in SEO content creation, social media audience engagement and brand management.
  • With exceptional Miscellaneous expertise and top-notch communication abilities, highly skilled in forecasting, project management, and strategic planning.
  • With creative and proactive approaches, I've managed all stages of campaigns, deepened partnerships, and increased sales.
  • Achieved a 84% boost in overall circulation.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the category business.

Accomplishments

  • Piloted a test campaign on a new social media platform, bringing in 5 high-value leads in the first 9 weeks.
  • Leveraged dynamic content personalization in email campaigns, driving a 77% uplift in CTR (Click-Through Rates).
  • Orchestrated major promotional campaigns for holiday-driven sales, generating a 4% year-over-year increase in new orders.
  • Collaborated with sales and data analysis teams to implement price sensitivity tests, optimizing subscription pricing models by 39%.
  • Analyzed customer behavior and purchasing trends which informed marketing decisions that improved campaign ROI by 80%, exceeding company targets.
  • Developed multi-channel campaigns that increased new paid subscriptions by 14%, while maintaining ROI above 34%.
  • Revitalized dormant subscriber engagement through targeted digital advertising, resulting in 17 new subscriptions in just 5 weeks.
  • Resolved product issue through consumer testing.
  • Negotiated advantageous terms with agency partners, delivering 38% more assets at the same budget.
  • Collaborated closely with external vendors and agencies to optimize marketing collateral, which reduced project turnaround time by 10 days.

Affiliations

  • American Society of Business Publication Editors (ASBPE)
  • Association for Computing Machinery
  • Rotary International
  • Toastmasters
  • Marketing Research Association (MRA)
  • Society of Women Engineers
  • Customer Data & Intelligence Association (CDIA)
  • Business Marketing Association (BMA)
  • Direct Marketing Association (DMA)
  • American Medical Informatics Association

Certifications

  • Certified Retention Marketing Specialist - Ironclad Systems
  • Certified Competitive Intelligence Professional (CCIP) – process
  • Salesforce Marketing Cloud Email Specialist – category
  • Certified Brand Strategist – method
  • Negotiation Mastery Certification – Columbus
  • Advanced Excel for Data Analysis Certification – standard
  • Email Marketing Certification – Tableau (HubSpot Academy, MailChimp, etc.)
  • Certified Public Accountant (CPA)
  • SHRM Senior Certified Professional (SHRM-SCP)
  • SHRM Certified Professional (SHRM-CP)

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