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Circulation Marketing Manager resume examples

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Skills

  • Method equipment
  • Campaign ROI Optimization
  • Public and media relations
  • Marketing campaign management
  • Direct mail campaign execution
  • Process improvement
  • Customer Behavior Analysis
  • Business operations
  • Customer Profiling and Segmentation
  • Email marketing automation

Work Experiences

  • Increased Power BI sales and brand exposure by developing new packaging, collateral, and sales materials, as well as optimizing target audience reach.
  • Achieved a 78% increase in return on investment (ROI).
  • Created innovative and targeted collateral to support overall branding objectives.
  • Acquired new customers in 2016.
  • Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol.
  • Achieved $10 savings annually.
  • Achieved more accurate audience targeting for campaigns.
  • Achieved 56% subscriber growth.
  • Experimented with marketing channels such as paid acquisition, social media, and creating new content.
  • Added $12 annually.

Summaries

  • Clear understanding of project management and performance reporting as well as team leadership training.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • Recognized on a regular basis for outstanding performance and contributions to the Miscellaneous industry's success.
  • Adept at integrating cutting-edge technologies.
  • Dedicated team leader with experience analyzing market trends and customer needs in order to create targeted marketing campaigns.
  • Analytical Circulation Marketing Manager with extensive experience in market research, customer segmentation, and deploying effective email marketing strategies that increased circulation by 6%.
  • Achieved sustained subscription growth.
  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.
  • With creative and proactive approaches, I've managed all stages of campaigns, deepened partnerships, and increased sales.
  • Achieved efficiency through resource allocation.

Accomplishments

  • Negotiated advantageous terms with agency partners, delivering 38% more assets at the same budget.
  • Tracked and optimized social media efforts backed by key performance indicators, ultimately increasing audience engagement by 27% within 12 months.
  • Used predictive analytics to forecast trends, allowing for proactive marketing shifts that increased customer acquisition by 60%.
  • Developed multi-channel campaigns that increased new paid subscriptions by 14%, while maintaining ROI above 34%.
  • Developed customer referral programs that contributed 49% of all new subscriptions with minimal spend increases.
  • Streamlined marketing processes using SAP, reducing campaign cycle time by 18 days with zero impact on quality.
  • Implemented best practices for circulation development, resulting in a 43% reduction in churn rate.
  • Collaborated with team of 13 in the development of framework.
  • Improved conversion tracking accuracy by integrating Asana, which led to 28% more accurate reporting on key KPIs.
  • Optimized print and digital marketing mix, leading to an 2% increase in total market share for Salesforce.

Affiliations

  • National Association of Advertisers (NAA)
  • Business Marketing Association (BMA)
  • Certified Marketing Management Professional (CMMP) through process
  • National Newspaper Association (NNA)
  • Public Relations Society of America (PRSA)
  • Society of Women Engineers
  • Society of Human Resource Management
  • Customer Data & Intelligence Association (CDIA)
  • Circulation Management Association of America (CMAA)
  • Customer Experience Professionals Association (CXPA)

Certifications

  • Cisco Certified Internetwork Expert (CCIE)
  • Certified Public Accountant (CPA)
  • Salesforce Marketing Cloud Email Specialist – category
  • SHRM Certified Professional (SHRM-CP)
  • Apple Certified Associate (ACA)
  • Negotiation Mastery Certification – Columbus
  • Google Analytics Individual Qualification (GAIQ) - Google
  • Certified Campaign Performance Analyst – process
  • HubSpot Inbound Marketing Certification - process
  • Cisco Certified Network Associate (CCNA)

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