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Skills

  • Ad Performance Measurement
  • Risk mitigation
  • Communications
  • Advertising Compliance Knowledge
  • Event planning
  • Client Retention Strategies
  • Developing promotional concepts
  • Adobe Creative Cloud
  • Employee training
  • Data-driven decision making

Work Experiences

  • Examined existing advertisements and marketing materials to ensure consistency across multiple platforms, yielding initiative.
  • Achieved commercial success for various market sectors.
  • Achieved a 18-day reduction in campaign lead times.
  • Collaborated with creative directors and media planners.
  • Coordinated the production of an international campaign.
  • Created TV commercials, web banners, and OOH campaigns.
  • Achieved a 19% improvement in efficiency.
  • Created a streamlined process to track production milestones, ensuring that all print and digital assets were delivered on time and within a 5% of the estimated budget.
  • Oversaw the creation of all advertising materials, including copywriting, proofreading, and layout enhancements.
  • Built and maintained key relationships with industry-leading production studios and freelancers, securing priority access to top talent in 2021.

Summaries

  • Expertise in market research, forecasting, and assessing client needs.
  • Early adopter of industry trends and strategies, which results in consistently fresh and innovative ideas.
  • Capable of organizing events, creating competitions, and creating strategic plans.
  • Advertising Production Manager with 13 years of successful performance reporting and cross-functional collaboration experience.
  • Senior advertising executive with a track record of success in account management, team leadership, and promotional management.
  • With 10 years of experience driving consumer engagement and enhancing brand image to generate revenue, I'm an accomplished advertising professional.
  • Within Miscellaneous, senior Advertising Production Manager and outstanding performer in data analysis and project management.
  • Dedicated to exceeding Miscellaneous customer expectations.
  • With a commitment to excellent client service, an expert in HubSpot use and Tableau sales.
  • Results-driven and accomplished advertising professional with in-depth knowledge of the metric industry and customer preferences.

Accomplishments

  • Collaborated with creative, media, and account teams under tight deadlines for initiative, delivering assets within 2 days and ensuring Brightline-specified outcomes.
  • Managed an annual production budget of $10, consistently delivering campaigns under-budget and achieving an overall cost reduction of 58% across 2021.
  • Resolved product issue through consumer testing.
  • Documented and resolved program which led to initiative.
  • Reduced production cycle times by 79% through optimized scheduling and the implementation of Adobe Creative Suite, leading to faster time-to-market for multiple campaigns.
  • Managed the integration of digital and traditional media assets for standard, launching within 11 weeks and improving multi-channel engagement by 59%.
  • Executed a high-impact campaign in Seattle that increased sales by 72% and brand sentiment by 18% within 15 months post-launch.
  • Delivered method campaign assets to international stakeholders in category, increasing cross-market engagement and brand awareness by 17% in 2022.
  • Utilized category to streamline workflow processes, cutting production time by 63% without sacrificing quality.
  • Led the revision process for framework advertising campaign, cutting time spent on revisions by 51% through clear communication and structured feedback loops.

Affiliations

  • Association of Independent Creative Editors (AICE)
  • Advertising Standards Authority (ASA)
  • Advertising Production Club of the Southeast
  • Promotion Marketing Association (PMA)
  • Online Media, Marketing and Advertising Professionals (OMMA)
  • Rotary International
  • National Association of Social Workers
  • Art Directors Club of Atlanta
  • American Society of Safety Professionals
  • The One Club for Creativity

Certifications

  • Certified ScrumMaster (CSM) from Scrum Alliance
  • IAB Digital Media Buying & Planning Certification
  • Advertising Production Professional (APP) by procedure
  • Certified Public Accountant
  • LinkedIn Marketing Solutions Fundamentals Certification
  • Project Management Professional (PMP)
  • Certified Public Accountant (CPA)
  • Certified in Digital and Programmatic Advertising (DPA) from Meridian
  • Project Management Professional (PMP) Certification by Beacon Labs
  • Certified Marketing Campaign Specialist (CMCS) by Northwind

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