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Skills

  • Developing promotional concepts
  • MS Office
  • Campaign development
  • Operational improvement
  • Adobe Creative Cloud
  • Customer engagement
  • Client communications & reporting
  • Facebook expertise
  • Quality standards
  • Budget Management & Optimization

Work Experiences

  • Pushed my team to achieve and exceed sales goals.
  • Created rules, contracts, and revenue-generating strategies for contests and sweepstakes.
  • Examined existing advertisements and marketing materials to ensure consistency across multiple platforms, yielding metric.
  • Addressed under-performing campaigns.
  • Oversaw the creation of all advertising materials, including copywriting, proofreading, and layout enhancements.
  • Evaluated marketing copy, art comps, and final designs, comparing them to established standards.
  • Boosted overall team efficiency by 46%.
  • Created dynamic, modern, and effective framework marketing materials using Workday.
  • Analyzed campaign performance data.
  • Automated report generation.

Summaries

  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the initiative business.
  • Recognized on a regular basis for outstanding performance and contributions to the Miscellaneous industry's success.
  • Senior Account Executive with 2 years of experience who is self-starting.
  • Account management training in team leadership and category.
  • Results-driven and accomplished advertising professional with in-depth knowledge of the procedure industry and customer preferences.
  • Advertising Account Coordinator with 17 years of successful workflow optimization and stakeholder engagement experience.
  • With 3 years of experience devising and implementing marketing campaigns, Advertising Account Coordinator is an insightful Advertising Account Coordinator.
  • Committed to providing specialized, world-class customer service.
  • Director with excellent market sense who is forward-thinking, driven, and skilled.
  • Have a proven track record of increasing sales and customer retention with great attention to detail and procedure skills.

Accomplishments

  • Developed and maintained detailed campaign calendars to manage deadlines and deliverables, ensuring 12% on-time project completion rate.
  • Implemented A/B testing for client email campaigns, growing subscriber engagement rates by 16% in one year.
  • Initiated cross-promotional advertising in collaboration with partner brands, driving a 72% increase in customer acquisition.
  • Worked in collaboration with the creative team to produce 15 pieces of targeted branded content, contributing to successful product launches.
  • Monitored and adjusted ad budgets in real-time using SAP, ensuring all campaigns stayed within a 62% variance of the estimated spend.
  • Utilized method to track ongoing performance across social, digital, and traditional media, exceeding client goals by 74%.
  • Forecasted client needs and adjusted campaign strategies to match market trends, helping them stay competitive and resulting in 78% growth in market share.
  • Led a multi-departmental initiative resulting in a 38% improvement in campaign ROI through targeted advertising strategies.
  • Supported strategic planning by providing insights from post-campaign analyses, improving overall client retention rates by 43%.
  • Reduced error rate in campaign execution by implementing a quality assurance process, improving accuracy by 48%.

Affiliations

  • Member of American Association of Advertising Agencies (4A’s)
  • Association for Supply Chain Management (APICS)
  • Direct Marketing Association (DMA) Guild Member
  • Member of the Digital Marketing Institute (DMI)
  • Project Management Institute
  • Rotary International
  • Public Relations Society of America (PRSA) Affiliated Membership
  • Interactive Advertising Bureau (IAB) Member
  • Certified Internet Marketing Specialist (CIMS) – standard
  • American Marketing Association (AMA) Membership

Certifications

  • Certified Marketing Professional (CMP) by ANA
  • Inbound Marketing Certification by HubSpot Academy
  • Project Management Professional (PMP)
  • LinkedIn Marketing Strategy Certification
  • Certified Public Accountant
  • Certified Email Marketing Specialist by DigitalMarketer
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Hootsuite Social Marketing Certification
  • Content Marketing Certification by HubSpot Academy
  • American Advertising Federation (AAF) Professional Certification

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