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Skills

  • Deadline management and time-to-market reduction
  • CCTV
  • Planning and coordination
  • CMS plugin and extension customization
  • Competitor content benchmarking
  • Problem resolution
  • Business operations
  • Insurance billing
  • Content Performance Analytics
  • Customer service

Work Experiences

  • Used HubSpot to compile data gathered from various sources.
  • Oversaw and guided a group of 14 students who worked on daily newspapers, the school yearbook, and a regular magazine, providing advice and problem-solving suggestions.
  • Increased profit margins by streamlining operations and workflow and negotiating competitive vendor contracts.
  • Achieved Excellence Award recognition.
  • Collaborated with cross-functional teams.
  • Worked with others to brainstorm new metric possibilities.
  • Learned project management and budget management to help with office needs.
  • Authored a successful editorial guide.
  • Became the go-to onboarding reference for new hires.
  • Working with team members and customers to find workable solutions improved operations.

Summaries

  • Specialization in data analysis, method operations, and a persuasive writing style that is both artful and persuasive.
  • Achieved a 60% faster localization process.
  • Knowledge of HubSpot in depth, as well as strategic planning and data analysis abilities.
  • Achieved 58% faster project delivery timelines.
  • Accomplished Senior Content Editor who has led content initiatives that increased reader engagement by 82% within 18 months, with expertise in SEO, copyediting, and brand voice consistency.
  • Senior Content Editor with client relations and workflow optimization abilities.
  • Achieved 84% improvement in content quality.
  • Expert in method with a strong aptitude for automated and optimized.
  • Proven track record of motivating launched to achieve team, individual, and management goals.
  • Achieved a 64% month-over-month traffic increase.

Accomplishments

  • Co-led content migration to a new CMS, reducing manual publishing time by 59% and improving workflow efficiency.
  • Increased total page views by 24% by restructuring underperforming categories and optimizing keyword usage.
  • Trained 13 junior writers on SEO best practices and editorial guidelines, which led to a 77% reduction in revision requests from cross-functional stakeholders.
  • Directed cross-functional team on content pivot that contributed to 20% growth in mobile conversions while reducing content churn by 21%.
  • Revamped underperforming product description pages, improving conversion rates by 52% for key product categories across the Southwest.
  • Crafted and implemented editorial calendars across marketing, meeting 44% of deadlines on time or ahead of schedule.
  • Championed the overhaul of the company's Workday content, increasing organic traffic by 29% within 18 months.
  • Implemented content performance tracking using heatmaps and scroll-tracking tools, which boosted user engagement by 62%.
  • Optimized pillar content and revamped internal linking structures which led to a 59% improvement in average session duration across 14 web pages.
  • Produced monthly content reports with actionable insights for leadership, driving strategic shifts that resulted in 36% conversion growth.

Affiliations

  • Certified Content Editor, International Association of Professional Writers & Editors (IAPWE), specializing in advanced editing and proofreading techniques across multimedia platforms.
  • Advisory Board Member, Women in Communications, fostering industry connections and advocating editorial career advancement for women in media.
  • Mentor, Editorial Internship Program at system, focused on training the next generation of content editors in UX-centered writing.
  • Member, American Society of Journalists and Authors (ASJA) since 2023, collaborating with a network of professional editors and writers to foster best practices in content creation and editorial work.
  • Member, National Association of Broadcasters (NAB), focusing on editorial practices within digital broadcast content and multimedia distribution.
  • Affiliate, UXPA (User Experience Professionals Association), aligning content editing techniques with user-centered design for maximum engagement.
  • Contributor, Media & Publishing group at Digital Marketing World Forum (DMWF), providing insights and thought leadership on integrating SEM and editorial frameworks.
  • Contributor, Editing & Publishing Division of system, focused on editorial best practices and ethics in digital content production.
  • Board Member, Media Supervisory Committee, Communications Association of Atlanta, focusing on editorial risk and content compliance for multi-national audiences.
  • Member, Association of National Advertisers (ANA), contributing to editorial standards for advertising and editorial code of practice since 2023.

Certifications

  • Advanced Editing and Proofreading Certificate by Poynter ACES
  • Google Certified Professional Cloud Architect
  • Inbound Marketing Certification by HubSpot Academy
  • Microsoft Office Specialist (MOS)
  • CompTIA Network+
  • Certificate in Data-Driven Storytelling from Coursera by University of Illinois
  • Project Management Professional (PMP)
  • Google Analytics Individual Qualification (GAIQ)
  • Cisco Certified Network Associate (CCNA)
  • Project Management Professional (PMP) Certification by PMI

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