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Skills

  • Team building
  • Content syndication across platforms
  • Security systems
  • Superior copywriting and editing skills
  • CMS plugin and extension customization
  • Administrative support
  • Communications
  • Customer service
  • Organization
  • Project organization

Work Experiences

  • Increased customer satisfaction by coming up with new ways to solve problems.
  • Adhered to President's Club-winning style guidelines.
  • Achieved a 59% approval rate from clients on the first round.
  • Achieved results within 6 months post-launch.
  • Achieved a 37% faster translation timeline.
  • Oversaw and guided a group of 14 students who worked on daily newspapers, the school yearbook, and a regular magazine, providing advice and problem-solving suggestions.
  • Kept my framework knowledge up to date by doing cross-functional collaboration and data analysis.
  • Answered 17 phone calls per the past year to assist customers.
  • Used HubSpot to compile data gathered from various sources.
  • Achieved 45% share of voice growth.

Summaries

  • With 6 years of progressive initiative experience and Media and Journalism PMP, astute managing editor
  • Achieved 58% faster project delivery timelines.
  • Looking forward to taking on a new challenge with a successful team.
  • Client relations in program settings and stakeholder engagement in risk assessment settings.
  • Exceptional at juggling multiple goals in order to maximize efficiency and influence positive outcomes.
  • Creative and cross-functional professional with a knack for coming up with entertaining and engaging method content and topics for category audiences.
  • Media and Journalism student seeking hands-on experience through an internship in quality assurance.
  • Process, procedure, and method are all available.
  • Category and process have a proven track record.
  • With hands-on experience, eager to learn new skills and advance knowledge.

Accomplishments

  • Trained 13 junior writers on SEO best practices and editorial guidelines, which led to a 77% reduction in revision requests from cross-functional stakeholders.
  • Assessed and updated outdated portfolio content, supporting 3 cross-departmental marketing campaigns for regional launches.
  • Incorporated targeted audiences through multi-channel content campaigns, increasing lead quality by 37% over three years.
  • Optimized landing page copy and CTAs based on A/B testing insights, resulting in a 21% intervention in bounce rates.
  • Executed successful rebranding project, where updated content improved search engine rankings and social media shares by 28%.
  • Implemented content performance tracking using heatmaps and scroll-tracking tools, which boosted user engagement by 62%.
  • Led the creation and publication of 4 in-depth product blog articles, improving click-through rates by 26% on targeted channels within 6 months.
  • Crafted and implemented editorial calendars across marketing, meeting 44% of deadlines on time or ahead of schedule.
  • Championed the overhaul of the company's Workday content, increasing organic traffic by 29% within 18 months.
  • Researched and identified top competitor strategies for SEO, leading to a gain of 17% market share in several months.

Affiliations

  • Participant, Harvard University Digital Media Strategy program, integrating multi-channel content strategy frameworks into high-value editorial processes.
  • Attendee, International Digital Publishing Forum (IDPF), staying current on ePub standards and the future of multimedia storytelling.
  • Advisory Board Member, Women in Communications, fostering industry connections and advocating editorial career advancement for women in media.
  • Member, Communication Research & Editorial Practice Working Group at Summit Group, specializing in academic and practical integration of media development.
  • Participant, Global Content Summit by Northwind, attending international content management symposia to improve editorial processes across global teams.
  • Editorial advisor, Global Editors Network (GEN), consulting on best practices for international media organizations dealing with local market content adaptation.
  • Affiliate, Association of Content Professionals (ACP) with a focus on refining cutting-edge digital marketing and editing skills such as content optimization and user-focused design.
  • Certified User Experience (UX) Writer through category, focused on optimizing content flow and readability for diverse audiences.
  • Board Member, Media Supervisory Committee, Communications Association of Atlanta, focusing on editorial risk and content compliance for multi-national audiences.
  • Contributor, Media & Publishing group at Digital Marketing World Forum (DMWF), providing insights and thought leadership on integrating SEM and editorial frameworks.

Certifications

  • Content Marketing Mastery Certification by CopyHackers
  • Certified Scrum Master (CSM) from Scrum Alliance
  • Advanced Content Marketing Course by SEMrush Academy
  • Salesforce
  • SAP Certified Application Associate
  • Certified Public Accountant (CPA)
  • UX Writing Fundamentals Certificate by UX Writing Hub
  • Metadata and Digital Asset Management for Content Professionals by LinkedIn Learning
  • American Academy of Financial Management (AAFM)
  • Project Management Professional (PMP)

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