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Skills

  • Budget management and optimization
  • CRM software implementation (QuickBooks)
  • Project organization
  • Email Marketing Best Practices
  • Business operations
  • Conversion rate optimization
  • Team management
  • Data analysis
  • Cross-functional collaboration
  • Brand management and positioning

Work Experiences

  • Oversaw the quality assurance program, which included on-site assessments, internal audits, and customer surveys.
  • Authored content pieces featured in metric.
  • Amplified user-generated content initiatives.
  • Amplified user-generated content initiatives, increasing community engagement by 30% across process in 6 months.
  • Achieved a 53% higher engagement rate.
  • Achieved a 78% hit-rate.
  • Achieved a 16% increase in total lead quality.
  • Built credibility through published content.
  • Achieved a 18% growth in brand recognition.
  • Analyzed website heatmaps.

Summaries

  • Accomplished Marketing Professional experienced in negotiating media contracts, saving $12 in placement costs while boosting impressions by 35% within three years.
  • Achieved results through targeted funnel optimization.
  • Boosted impressions by 67% within two years.
  • Collaborative approach in marketing.
  • Costs were consistently reduced while profits were increased.
  • Committed to boosting brand visibility.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • Articles featured in program.
  • Accomplished this within 6 months.
  • Accomplished Marketing Professional adept at reducing customer acquisition costs by 68% through optimizing PPC and paid social targeting.

Accomplishments

  • Led a strategic digital marketing campaign that resulted in an Top Performer for best program campaign in 2022, improving brand recognition for Northwind.
  • Implemented a multi-channel marketing strategy (email, social, and paid media), increasing ROI by 32% and sales growth by 42% in three years.
  • Optimized PPC campaigns, resulting in a 70% reduction in CPL (Cost Per Lead) and a 26% increase in web traffic for Ironclad Systems in 2017.
  • Designed loyalty programs that increased repeat purchases by 81% and improved customer lifetime value by 83%.
  • Created and executed a paid search strategy that resulted in a decrease of 14% in acquisition costs while increasing conversions by 72% in 2019.
  • Developed thought leadership content that led to 9 new speaking engagements and media mentions, growing brand credibility in Miscellaneous.
  • Led optimization of social media advertising, lowering CPM (Cost Per Mille) by 59% and achieving 56% higher engagement than industry benchmarks.
  • Spearheaded content calendar management across multiple platforms, increasing engagement by 28% across 13 channels within 6 months.
  • Managed a cross-functional team of 11 members to successfully launch Tableau resulting in acquisition of 84% new customers.
  • Introduced an account-based marketing approach, increasing customer retention rates by 75% for high-value clients over a several months-year period.

Affiliations

  • Lions Club
  • Marketing Research Association (MRA)
  • Search Engine Marketing Professional Organization (SEMPO)
  • Certified eMarketer
  • Project Management Institute
  • Society of Human Resource Management
  • Women in Digital (WID)
  • Society for Marketing Professional Services (SMPS)
  • Inbound Marketing Certified Professional (HubSpot)
  • National Association of Social Workers

Certifications

  • Marketing Research Certification by Qualtrics
  • Cisco Certified Network Associate (CCNA)
  • Apple Certified Associate (ACA)
  • Content Marketing Strategy Certified (Content Marketing Institute)
  • Microsoft Advertising Certified Professional
  • Certified Digital Marketing Professional (CDMP)
  • First Aid/CPR Certified
  • American Marketing Association (AMA) Professional Certified Marketer (PCM)
  • CompTIA Security+
  • Google Shopping Ads Certification

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