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Skills

  • Channel strategy
  • Budgets
  • Online store management
  • Strategic media placement
  • Cross-functional team leadership
  • Account management
  • New customer acquisition
  • Customer service-oriented
  • Digital advertising
  • Skilled multi-tasker

Work Experiences

  • Was in charge of the communications department's budget and ensured that it was followed.
  • Cultivated and managed key client, vendor, and community partner relationships.
  • In charge of account management, strategy, targeting, and campaign development for 5 large Fortune 500 clients.
  • Answered 15 calls per several months to help customers with their questions and concerns.
  • Tracked market trends and analyzed business developments.
  • Looked at usage patterns to figure out how customers used the company's products and services.
  • Used HTML and CSS to create and maintain company web pages.
  • Devised and implemented strategies to boost page views and likes.
  • Quarterly forecasting and monthly financial reviews were completed by me.
  • Spoke with purchasing personnel to figure out what products and services would be in high demand in the future.

Summaries

  • Strengths in cross-functional collaboration and performance reporting backed up by Marketing and Communications training.
  • Goal-oriented Online Marketer with 10 years of field experience seeking a new growth-oriented position in process sales.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Successful in analyzing analytics and marketing campaign results in order to adjust strategies and meet objectives.
  • Online Marketer with 15 years of successful stakeholder engagement and risk assessment experience.
  • Account Supervisor with experience managing high-value customer projects efficiently and with care.
  • High-energy, well-organized Online Marketer who excels at project and personnel management as well as identifying market trends.
  • Exceptional at developing and implementing acquisition and adoption strategies.
  • Specializing in platform optimization for category.
  • Deadline-driven, high-energy person.

Accomplishments

  • Advised
  • Reduced cost per acquisition rates by 8% through a successful targeted email acquisition campaign.
  • Ran communications and public relations efforts on 2 process projects with budgets totaling $14.
  • Launched aggressive growth plans that helped increase customer base from 14 to 9 customers.
  • Ensured
  • Process Improvement: Created new departmental procedures manual. Assessed organizational training needs.
  • Documented and resolved program which led to system.
  • Resolved
  • Monitored
  • Increased annual sales to nearly $3 through strategic marketing campaigns.

Affiliations

  • International Council of Nurses
  • International Association of Administrative Professionals
  • Society of Human Resource Management
  • Interactive Advertising Bureau (IAB) – Involved in regular certifications and workshops to remain current in programmatic advertising best practices.
  • Jaycees
  • Marketing Automation Expert Group – Regular contributor on marketing automation using Microsoft Excel to enhance customer journey mapping.
  • Society of Women Engineers
  • Global Social Media Marketing (GSMM) – Attended digital marketing bootcamps and actively applied strategies for global markets.
  • Certified Google Search Ads Specialist – Official certification in Google Search Ads for 2016, demonstrating advantage in search ad settings.
  • Direct Marketing Association (DMA) – Contributory member maintaining expertise in direct-to-consumer personalized marketing campaigns.

Certifications

  • Microsoft Certified Systems Engineer (MCSE)
  • Facebook Blueprint Certification - 2024
  • Cisco Certified Network Associate (CCNA)
  • Google Campaign Manager Certification – 2018
  • Certified Content Strategist by Content Strategy Institute – 2018
  • CompTIA A+ Technician
  • Chartered Wealth Manager (CWM), certified by the American Academy of Financial Management (AAFM)
  • First Aid/CPR Certified
  • Advanced Social Media Strategy Certification by Hootsuite – 2017
  • Adobe Certified Expert (ACE) in Adobe Analytics – 2019

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