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Skills

  • Content Strategy Development
  • Interviewing techniques
  • Local metro area network building
  • Digital traffic growth strategies
  • Breaking news digital platform management
  • Staff leadership and supervision
  • Audience segmentation analysis
  • Supervision
  • Data-driven content adjustments
  • Copywriting and editing

Work Experiences

  • Assisted with the digital transformation of the metro section from print-centric to multimedia-focused, resulting in a 46% increase in video viewership on major stories in 2017.
  • Had an excellent attendance record and was always on time for work.
  • Assisted with the digital transformation of the metro section.
  • Conducted final-read editing of investigative stories.
  • Hired, trained, and directed 6 employees on a daily basis.
  • Avoided libel claims.
  • Balanced content while creating an aesthetically engaging format.
  • Boosted audience participation by 65%.
  • Collaborated with framework tech team.
  • Attended city council and other metro-area government meetings, giving guidance to lead reporters on areas of political significance and public interest.

Summaries

  • Analytical Assistant Metro Editor with expertise in leveraging audience data to create content strategies that lead to sustained growth in readership and engagement.
  • Clear understanding of quality assurance and vendor management as well as strategic planning training.
  • Assistant Metro Editor known for skillfully managing both breaking news and longer-term metro projects, successfully increasing daily website traffic by 84% during major events.
  • Dedicated Managing Editor with Media and Journalism standard and expertise in process improvement.
  • Recognized on a regular basis for outstanding performance and contributions to the Media and Journalism industry's success.
  • Assistant Metro Editor with 14 years of successful team leadership and process improvement experience.
  • Achieved results during key events.
  • Outstanding creative engineer and cross-functional leader of metric content and topics that engage and entertain initiative audience.
  • Achieved results within one year through refined content strategies.
  • Assistant Metro Editor experienced in crisis communication.

Accomplishments

  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Initiated performance reviews for metro reporters, setting new standards for story output and resulting in 19% more stories filed per week.
  • Managed special coverage for high-profile trial in Portland, resulting in 8 front-page stories over the past year.
  • Led rebranding and restructuring for the metro blog, improving user experience (UX) and increasing pageviews by 31% over a 18 months period.
  • Partnered with the social media team to optimize headlines for shareability, resulting in an 43% increase in article shares on Twitter.
  • Mentored 13 staff writers, improving their reporting skills and leading to a 32% faster turnaround time for breaking news stories.
  • Analyzed website traffic with initiative and revised content placement and headlines, boosting article click-through rate by 36%.
  • Assigned and edited metro coverage for standard, ensuring 56% of articles made front page during the event's occurrence.
  • Streamlined the flow of breaking news articles by introducing key updates to the content management system, improving the rate of publication by 28%.
  • Led coverage expansions into suburban developments, increasing the metro section’s readership in those areas by 26% over the past year.

Affiliations

  • American Society of News Editors (ASNE)
  • National Federation of Press Women (NFPW)
  • Lions Club
  • Local Boston Media Advocacy Group
  • National Press Photographers Association (NPPA)
  • Society of Professional Journalists (SPJ)
  • Association for Supply Chain Management (APICS)
  • American Medical Informatics Association
  • American Journalism Historians Association (AJHA)
  • American Press Institute (API)

Certifications

  • Certifying Ethical European Journalism Standards Meridian
  • Certified Business Analysis Professional (CBAP)
  • Content Marketing Institute Certification in Editorial Strategy
  • SEO for Content Creators Certification Microsoft Excel by Summit Group
  • Multimedia Journalism Certificate—Verified by UNESCO
  • Digital Tools for Journalists Certificate from Poynter Institute
  • Poynter News University Certificate in Urban Planning Reporting
  • Certified Digital Content Manager – Northwind
  • Project Management Professional (PMP)
  • Certified Media Relations Specialist – 2015

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