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Skills

  • Clerical support
  • Process implementation
  • Strong verbal communication
  • Information gathering and analysis
  • Dinner service planning
  • Budget Management
  • Scarborough
  • Adintel
  • Conflict resolution
  • Social media marketing

Work Experiences

  • Have a plan for online communication.
  • Was able to effectively respond to customer requests via phone and email, as well as answer questions and inquiries.
  • Achieved all key results within deadlines.
  • Achieved savings for 12 consecutive years.
  • By developing public relations strategies and campaigns, I was able to increase revenue and support business objectives.
  • Achieved results within 14 weeks.
  • Started two key partnerships that resulted in a 54% increase in revenue.
  • Achieved a 58% improvement in data accuracy.
  • Negotiate with the media on an annual basis and develop marketing communications campaigns.
  • Negotiate with the media and oversee the effectiveness of marketing strategies and projects.

Summaries

  • Motivated Senior Media Planner with experience managing large-scale projects, including budgeting and administration.
  • By arranging for media presence, composing written documents, booking photographers, reserving event venues, and creating eye-catching graphics, meticulous in managing and carrying out special events.
  • Senior Embedded Software Engineer with extensive experience in all phases of software development.
  • Dedicated to developing targeted messaging to promote and inform the general public about upcoming events, promotions, and campaigns.
  • Within Marketing and Communications, senior Senior Media Planner and outstanding performer in strategic planning and client relations.
  • Dynamic communicator who consistently outperforms company goals and expectations.
  • Achieved Innovation Award.
  • Recognized on a regular basis for outstanding performance and contributions to the Marketing and Communications industry's success.
  • Authors speeches, press releases, and marketing materials with ease.
  • Achieved revenue growth by 66%.

Accomplishments

  • Leveraged analytics from system to refine target audiences, decreasing cost-per-lead by 40%.
  • Documented and resolved system which led to method.
  • Tested and implemented emerging video ad technologies, resulting in a 70% increase in viewer retention.
  • Redesigned audience segmentation parameters using standard, increasing targeted ad performance by 37%.
  • Led a team of 3 media planners, ensuring seamless coordination between TV, online, and print media campaigns, driving initiative improvement.
  • Led comprehensive media audits that identified inefficiencies, ultimately reducing unnecessary spend by $12.
  • Planned and executed 2 digital marketing campaigns, contributing to a 42% increase in brand awareness in Boston.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Created a multi-format media plan for a Marketing and Communications-focused client, generating 34% higher conversions than the previous campaign.
  • Won Top Performer for exceptional media planning that led to process market share increase by 57% in Austin.

Affiliations

  • Association of Information Technology Professionals
  • National Association of Broadcasters (NAB)
  • Association of National Advertisers (ANA)
  • Young Professionals Advertising Club
  • Data & Marketing Association (DMA)
  • American Marketing Association (AMA)
  • Association for Audience Measurement
  • Project Management Institute
  • Digital Marketing Association
  • Marketing Accountability Standards Board (MASB)

Certifications

  • Chartered Wealth Manager (CWM), certified by the American Academy of Financial Management (AAFM)
  • AWS Certified Data Analytics – Specialty
  • Lean Six Sigma Green Belt Certification
  • Marketing Strategy Certification by Cornell Online
  • Certified Analytics and Insights Professional (CAIP) by CW Analytics Group
  • Twitter Flight School Advertising Certification
  • Cisco Certified Internetwork Expert (CCIE)
  • Certified Public Accountant
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Project Management Professional (PMP)

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