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Skills

  • Clerical support
  • Client relationship management
  • Nielsen
  • Post-buy Analysis
  • Extremely organized
  • Associated Press style
  • Conflict resolution
  • SBMS Media Software
  • Staff development
  • Strategic corporate guidance

Work Experiences

  • Answered 10 calls per the past year to help customers with their questions and concerns.
  • Implemented marketing strategies that resulted in a 12% increase in the number of customers.
  • Assisted various business groups with document organization and dissemination during acquisitions.
  • Achieved a 59% improvement in media efficiency.
  • Placed a high value on punctuality and worked hard to maintain an excellent attendance record, consistently arriving at work ready to work right away.
  • Achieved a 19% uplift in conversion rates.
  • Answered an average of 13 calls, emails, and faxes per day, responding to customer inquiries, resolving problems, and informing customers about new products.
  • Achieved a 47% success in media audits.
  • Achieved growth over 18 years.
  • Achieved 17% better cost-efficiency.

Summaries

  • Achieved results during major product launches.
  • Achieved 75% better user engagement across all platforms.
  • Dynamic communicator who consistently outperforms company goals and expectations.
  • Achieved 26% higher ROI.
  • Senior Embedded Software Engineer with extensive experience in all phases of software development.
  • Professional with 2 years of progressive experience in the field who is highly organized and detail-oriented.
  • Within Marketing and Communications, senior Senior Media Planner and outstanding performer in strategic planning and client relations.
  • Motivated Senior Media Planner with experience managing large-scale projects, including budgeting and administration.
  • Top-producing salesperson and industry expert in Marketing and Communications.
  • Dedicated to developing targeted messaging to promote and inform the general public about upcoming events, promotions, and campaigns.

Accomplishments

  • Documented and resolved system which led to method.
  • Formulated and implemented a media planning strategy that led to a 70% increase in overall campaign performance across Power BI.
  • Optimized media buying strategies for Brightline across 10 platforms, achieving a 65% reduction in cost-per-acquisition.
  • Actively monitored competitor media trends and adjusted strategy, producing a 62% advantage in media share of voice.
  • Redesigned audience segmentation parameters using standard, increasing targeted ad performance by 37%.
  • Analyzed digital metrics from Power BI and continuously refined ad delivery, improving conversion rates by 31% for Beacon Labs.
  • Launched a nationally integrated media campaign that contributed to a $236,000 uptick in revenue for Cedar Works in 2015.
  • Partnered with analytics team to track media effectiveness, driving a 75% improvement in campaign ROI.
  • Improved cost-per-thousand (CPM) rates by 51% through accurate audience analysis and media spend refinement across HubSpot.
  • Worked closely with creative teams to deliver media assets for category that resulted in a 72% increase in click-through rates.

Affiliations

  • Network Advertising Initiative (NAI)
  • Association for Audience Measurement
  • National Association of Social Workers
  • Society of Women Engineers
  • Out of Home Advertising Association of America
  • Rotary International
  • Broadcast Media Guild
  • National Communication Association
  • Association for Computing Machinery
  • National Association of Broadcasters (NAB)

Certifications

  • Project Management Professional (PMP)
  • CompTIA A+ Technician
  • Hootsuite Social Marketing Certification
  • Google Certified Professional Cloud Architect
  • Certified Digital Media Planner (CDMP) by IAB
  • First Aid/CPR Certified
  • Twitter Flight School Advertising Certification
  • Certified ScrumMaster (CSM) by Scrum Alliance
  • Chartered Wealth Manager (CWM), certified by the American Academy of Financial Management (AAFM)
  • Omni-Channel Marketing Research & Analytics by LinkedIn Learning

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