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Skills

  • Content marketing strategy
  • Administrative support
  • Retail Marketing
  • Project organization
  • Data-driven decision making
  • A/B Testing for Email Marketing
  • First Aid/CPR
  • Communications
  • Marketing campaign management
  • Business operations

Work Experiences

  • Analyzed data from Google Analytics and social media insights to refine marketing efforts, resulting in a 27% decline in bounce rate.
  • Developed and implemented optimal sales strategies to meet commercial objectives in all markets.
  • Adjusted email and advertising campaigns studied consumer behavior and market trends, and based on what I learned.
  • By collaborating with staff to share and implement customer service initiatives, I was able to exceed specific team goals and resolve issues.
  • Developed award-winning programs, strategies, and sales tools, resulting in increased team efficiency and effectiveness from concept to completion.
  • Struck a balance between company goals and customer desires when it came to pricing and marketing strategies.
  • Collaborated with sales, service, finance, and logistics to influence critical business growth outcomes.
  • Provided strategic support to senior management, including detailed analysis of new business opportunities, as well as consolidating current business and strengthening relationships with system customers.
  • Analyzed and reported on the results of marketing campaigns, gained insights, and compared results to goals to identify strengths and weaknesses.
  • Mentored marketing personnel on best practices and protocol to increase productivity.

Summaries

  • Small Business Marketing Coordinator is a creative and forward-thinking Small Business Marketing Coordinator who is ready to put her 14+ year of experience to work advancing market share for initiative products.
  • Achieved 16% growth in social followers.
  • Adaptable and motivated, with a strong work ethic and the ability to thrive in either a team-based or individually motivated environment.
  • Accomplished at collaborating with sales and cross-functional teams to create tailor-made marketing materials, yielding a 59% improvement in close rates.
  • Proven track record of motivating optimized to achieve team, individual, and management goals.
  • Strong communicator with natural leadership abilities and a high level of enthusiasm.
  • Working with stakeholders and corporate teams is a breeze for this strong relationship builder.
  • Communicative and team-oriented, with Asana expertise.
  • Adobe Creative Suite and Power BI experts with exceptional interpersonal skills.
  • Advanced product development, market research, and SEO knowledge.

Accomplishments

  • Optimized the user experience on the website, increasing average session duration by 57% and decreasing bounce rates by 21% in 2016.
  • Increased customer lifetime value (CLV) through targeted re-engagement email campaigns, producing a 73% growth in return customers from procedure to process.
  • Directed creative strategies for paid campaigns in Google Ads and Facebook, which resulted in 16 new leads and 60% overall growth in online inquiries.
  • Led a marketing campaign that resulted in 20% higher customer engagement on social media platforms, driving 37% growth in product-specific discussion over 14 months.
  • Collaborated on targeted SEO and content marketing initiatives, increasing organic traffic by 15% and contributing to 12 additional backlinks from reputable sources.
  • Assessed and revamped existing email marketing sequences, resulting in an increase in retention rates by 35% and reduced churn by 36%.
  • Designed and implemented a SAP social media strategy that grew audience engagement by 27% and improved lead generation by 14 leads per month.
  • Launched a guerilla marketing campaign in Raleigh, resulting in 42% new customer acquisition and growing brand awareness within a 9-mile radius.
  • Sourced and managed a network of vendors, reducing procurement costs by 56% and increasing campaign quality, which optimized the overall marketing budget.
  • Refined social media ad budget allocation across multiple platforms, generating a 18% increase in ROI while maintaining consistent brand messaging.

Affiliations

  • Affiliate, MarketingProfs PRO – Accessed exclusive content on current digital trends, analytics, and campaign management.
  • Member, National Retail Federation (NRF) – Attended yearly conferences on retail marketing trends and customer engagement tactics.
  • Member, Women in Marketing (WiM) – Collaborated at annual conferences focused on small business growth through digital outreach initiatives.
  • Affiliate, Email Experience Council (EEC) – Networked with industry professionals on email marketing best practices and A/B testing strategies.
  • Participant, LinkedIn Learning Digital Marketing Group – Engaged in interactive learning sessions focused on optimizing social media ROI.
  • Member, Direct Marketing Association (DMA) – Contributed to discussions on personalized marketing and customer segmentation.
  • Affiliate, Event Marketing Association (EMA) – Collaborated on event planning projects including influencer partnerships and lead conversion.
  • Member, American Marketing Association (AMA) – Participated in events focused on digital marketing, branding strategies, and market research.
  • Certification Holder, Facebook Blueprint – Completed specialization in Facebook and Instagram Ads management and analytics.
  • Associate, User Experience Professionals Association (UXPA) – Discussed how UX principles can enhance marketing strategies and product launches.

Certifications

  • Digital Marketer Certified Partner – 2015Phoenix
  • Facebook Blueprint Certification - Digital Marketing Associate
  • Project Management Professional (PMP) Certification
  • Data-Driven Marketing Certification – framework
  • CompTIA Security+
  • Google Certified Professional Cloud Architect
  • Microsoft Excel Advanced Certification – 2022
  • A/B Testing Mastery Certification – provided by ServiceNow
  • LinkedIn Marketing Lab Certification
  • Google Analytics for Power Users Certification

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