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Skills

  • Fact checking
  • Customer demographics
  • Brand guideline implementation
  • Campaign development
  • Digital marketing
  • Category marketing background
  • Adobe Creative Cloud
  • Strategic planning
  • Copywriting expertise
  • Direct mail response rate improvement

Work Experiences

  • Created a strategic print marketing plan.
  • Mentored and guided the executive team to improve profitability, marketing strategy, and communications planning during business development decision-making.
  • Updated method procedures to address data collection and analysis issues, resulting in system.
  • Forecasted marketing trends based on historical data in order to fine-tune campaigns and increase sales.
  • Entered program data into Asana databases, streamlining analysis procedures for speed and precision.
  • Coordinated print schedules across departments, ensuring timely delivery of marketing tools and avoiding production delays in 2023.
  • Created customized print material.
  • Taught company protocols, best practices, and metric procedures to entry-level and initiative data analysts.
  • Achieved results within 18 months.
  • Worked closely with the product development team to modernize and update promotions.

Summaries

  • Graphic design, copywriting, and project management skills must be demonstrated.
  • Dedicated to learning, growing, and succeeding in Marketing and Communications.
  • Achieved 20% uplift in campaign performance.
  • Accomplished Print Marketing Associate recognized for leading the production of event materials attended by over 8 participants, executed on time and within budget, with notable attention to branding consistency.
  • Specialist in creative marketing who is eager to work with high-profile clients.
  • Clear understanding of vendor management and workflow optimization as well as budget management training.
  • Excellent attention to detail as well as a creative mindset.
  • Accomplished Print Marketing Associate.
  • Strengths in cross-functional collaboration and stakeholder engagement backed up by Marketing and Communications training.
  • Marketing Specialist with experience developing creative marketing collateral for a variety of projects.

Accomplishments

  • Collaborated with the creative and sales teams to launch direct mail campaigns that generated $$173,000 in new sales.
  • Developed targeted print materials for metric, distributed across 4 retail locations, resulting in a program boost.
  • Coordinated end-to-end management of print ads seen by 11 potential consumers, leading to an standard.
  • Optimized print marketing vendor processes, reducing print production costs by 52% without compromising quality.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Utilized program to track print campaign metrics, contributing to continuous performance improvements.
  • Resolved product issue through consumer testing.
  • Developed print collateral for cross-channel marketing campaigns, contributing to a 58% growth in lead generation efforts.
  • Collaborated in the development of print promotional materials that supported a ServiceNow rollout with program.
  • Implemented data-driven adjustments to direct mail campaigns, reducing cost-per-lead by 71% and improving ROI.

Affiliations

  • American Medical Informatics Association
  • Direct Marketing Association (DMA)
  • Advanced Print and Marketing Institute (APMI)
  • Marketing Automation Association (MAA)
  • International Print Graphics Association (IPGA)
  • Association for Computing Machinery
  • Association for Print Technologies (APTech)
  • Targeted Advertising Research Group (TARG)
  • Rotary International
  • Lions Club

Certifications

  • Apple Certified Associate (ACA)
  • Print Production Manager Certification (PPMC) by Xplor International
  • Certified Quality Control Professional (CQCP) by Society for Quality Assurance
  • Certified Business Analysis Professional (CBAP)
  • Supply Chain Excellence in Print Media by GPMI
  • ServSafe
  • Project Management Professional (PMP)
  • SHRM Certified Professional (SHRM-CP)
  • Microsoft Certified Systems Engineer (MCSE)
  • Certified Direct Mail Professional (CDMP)

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