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Skills

  • Meeting planning
  • Stakeholder management
  • Crisis management during live events
  • Client relationship building
  • Cost-saving initiatives
  • First Aid/CPR
  • Project organization
  • Collaboration with third-party vendors
  • Digital marketing
  • Sponsorship development

Work Experiences

  • Pushed for operational changes that resulted in cost savings and higher profit margins.
  • Looked at existing plans, processes, and event planning services to see where they could be improved.
  • Achieved 16% growth in lead generation from category events.
  • Created social posts.
  • Arranged shipping of materials.
  • Boosted ticket sales by 26%.
  • Delivered under budget by 74%.
  • Boosted event awareness by 81%.
  • Coordinated event logistics for multi-day conferences, including travel, accommodation, and on-site execution for attendees from Chicago and Phoenix.
  • Coordinated international trade shows, including arranging for shipping of materials, travel logistics, and booth setup in compliance with local regulations.

Summaries

  • Adept at building and maintaining strategic partnerships with high-value sponsors, contributing $15 in sponsorship deals and expanding market reach by 52%.
  • Successfully managed event planning activities from beginning to end while fully incorporating clients' special requests and sticking to budgets.
  • Marketing Events Coordinator with 12 years of experience in developing marketing and events strategies that result in long-term business growth.
  • Delivered exceptional attendee experiences.
  • Consistently recognized for reducing event costs.
  • Marketing Events Coordinator with 17 years of sponsorship, fundraising, and private event planning experience.
  • Successful in developing high-performing sales, marketing, and event planning teams as well as inspiring workplace cultures.
  • Expert at coordinating event logistics and collaborating with sales and marketing teams to achieve booking goals.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the system business.
  • Cross-functional collaboration.

Accomplishments

  • Reduced event production costs by 66% through vendor negotiations and streamlined processes, positioning the event under budget while exceeding attendance target.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Introduced data-driven decision-making techniques for attendance forecasting, boosting event attendance by 75% year over year.
  • Executed a multi-channel marketing campaign for method, increasing event registration confirmations by 13 participants within the first 3 days.
  • Resolved product issue through consumer testing.
  • Developed and executed a 7-month plan for program marketing, leading to a 76% increase in sponsor acquisition compared to previous events.
  • Created a holistic event marketing strategy that leveraged social media, webinars, and email marketing to increase RSVP conversion rates by 48%.
  • Managed end-to-end event planning for initiative, including budgeting, logistics, and on-site coordination, achieving a 69% satisfaction rating from attendees.
  • Organized high-profile events for executive stakeholders, ensuring a professional experience that led to a 23% repeat business from attendees.
  • Implemented a targeted segmentation strategy for method invitations, resulting in a 55% increase in attendance from key demographics.

Affiliations

  • Public Relations Society of America (PRSA)
  • American Society of Safety Professionals
  • Freemason
  • International Council of Nurses
  • International Special Events Society (ISES)
  • International Association of Business Communicators (IABC)
  • International Association of Administrative Professionals
  • Jaycees
  • Society of Human Resource Management
  • Project Management Institute

Certifications

  • HubSpot Content Marketing Certification
  • Certified Digital Marketing Specialist in Social Media by Digital Marketing Institute
  • CompTIA Network+
  • First Aid/CPR Certified
  • Certified Public Accountant (CPA)
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Professional Certified Marketer (PCM) by American Marketing Association
  • Event Marketing Certification by EventMarketer
  • Certified Special Events Professional (CSEP) by program
  • Email Marketing Certification by HubSpot

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