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Skills

  • AI-driven customer segmentation
  • Cross-functional team collaboration
  • Market Analysis
  • Operational improvement
  • Team leadership and development
  • Team management
  • Budget management and forecasting
  • Cost-per-lead reduction
  • Business operations
  • Brand development

Work Experiences

  • Achieved 41% quota attainment across all regions.
  • Achieved a 47% feature adoption increase.
  • Orchestrated system and program advertising campaigns to drive marketing efforts.
  • Achieved a 27% reduction in Cost Per Lead.
  • Sold and distributed over $14 worth of HubSpot.
  • Built and maintained strong relationships with key partners and stakeholders, demonstrating negotiation skills that reduced marketing spend by 46%.
  • Implemented optimal sales strategies for the Phoenix market in order to meet commercial objectives.
  • Developed insights into marketing campaigns in order to evaluate how well they performed in relation to their objectives.
  • Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol.
  • Achieved a 33% return on investment.

Summaries

  • Marketing Manager with a track record of developing marketing strategies and leading successful product launches, promotions, and development.
  • Hardworking, results-oriented leader with a track record of project development, team supervision, and campaign improvement.
  • Accelerated sales productivity.
  • Achieved 54% better engagement.
  • Costs were consistently reduced while profits were increased.
  • Achieved 2% increases in web traffic.
  • Accomplished in reducing churn.
  • Clear understanding of budget management and project management as well as performance reporting training.
  • Performance-driven Marketing Manager skilled in creating marketing plans and leading successful product launches, promotions and development. Well-versed in SEO content creation, social media audience engagement and brand management.
  • Professional with experience in brand management and social media engagement who is results-oriented and collaborative.

Accomplishments

  • Managed global partnerships to promote team leadership, driving cross-border collaborations that resulted in a 72% increase in customer base across the Southeast.
  • Restructured the product content strategy for Brightline, resulting in improved customer engagement metrics and a 80% increase in online traffic over 2018.
  • Championed product marketing initiatives, leveraging consumer insights to improve product-market fit and achieve a 60% increase in customer satisfaction.
  • Streamlined product launch lifecycle for QuickBooks, reducing time-to-market by 2 weeks and achieving a 73% improvement in product adoption.
  • Drove an end-to-end product launch campaign for Microsoft Excel, achieving 72% adoption within 2 days and exceeding revenue targets by $13.
  • Formulated data-driven marketing strategies that helped mitigate customer churn rates by 19% while increasing customer lifetime value (CLV) for Microsoft Excel.
  • Devised digital performance tracking methods using standard, resulting in a 22% improvement in campaign engagement and a higher ROI by $7.
  • Led an international cross-functional team to successfully launch Adobe Creative Suite in the Southwest, resulting in 55% brand growth and coverage across 12 countries.
  • Collaborated with team of 17 in the development of program.
  • Spearheaded global product marketing initiatives for Power BI, delivering personalized content that led to a 52% increase in market share across the Southeast.

Affiliations

  • Association for Corporate Growth (ACG)
  • Project Management Institute
  • Affiliate of Society for Information Management (SIM)
  • Certified Product Marketing Manager (CPMM) by AIPMM
  • Project Management Institute (PMI) - Marketing Branch
  • Association of Information Technology Professionals
  • Sales Management Association (SMA)
  • Association for Supply Chain Management (APICS)
  • Membership in National Retail Federation (NRF) for product marketing knowledge
  • Silicon Valley Product Management Association (SVPMA)

Certifications

  • Project Management Professional (PMP)
  • Digital Strategy Specialization by University of Illinois Workday
  • Certified Public Accountant
  • Google Certified Professional Cloud Architect
  • LinkedIn Marketing Solutions Certification
  • Certified Customer Experience Professional (CCXP)
  • Certified Public Accountant (CPA)
  • Certified Email Marketing Specialist by DigitalMarketer
  • Cisco Certified Internetwork Expert (CCIE)
  • SEO Certification by Moz Columbus

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