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Skills

  • Lead generation strategies
  • PeopleSoft
  • Business operations
  • P&L Management
  • Copywriting for Digital Platforms
  • Brand development
  • Operational improvement
  • Process improvement
  • Google Analytics proficiency
  • Relationship development

Work Experiences

  • Achieved an 83% improvement in user engagement.
  • Achieved results over a the past year.
  • Created, implemented, and improved national marketing initiatives to increase initiative product awareness and sales.
  • Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol.
  • Assisted in the rollout of a digital marketing campaign, increasing website traffic by 44% within 18 months.
  • Analyzed market data.
  • Coordinated marketing, sales, and IT processes to align activities with corporate goals.
  • Achieved results in 7 months.
  • Assisted in the rebranding of Harbor & Co., transitioning marketing materials and increasing brand recognition by 19%.
  • Assessed weekly marketing KPIs.

Summaries

  • Adept at event marketing for standard.
  • Acquired 4 new clients in Denver.
  • Within Telecommunications and Wireless, senior Junior Marketing Executive and outstanding performer in process improvement and team leadership.
  • Junior Marketing Executive with 4 years of successful client relations and workflow optimization experience.
  • Junior Marketing Executive is a multi-talented Junior Marketing Executive who is consistently rewarded for planning and operational improvements.
  • Accomplished marketer skilled in SEO optimization.
  • With creative and proactive approaches, I've managed all stages of campaigns, deepened partnerships, and increased sales.
  • Achieved results within 6 months.
  • Costs were consistently reduced while profits were increased.
  • Clear understanding of stakeholder engagement and team leadership as well as client relations training.

Accomplishments

  • Collaborated with team of 15 in the development of standard.
  • Supported time-sensitive campaign executions, meeting 12 KPIs under strict deadlines for standard.
  • Managed digital ad campaigns, resulting in a 17% increase in conversions and reducing acquisition costs by 34%.
  • Spearheaded a data-driven targeted acquisition strategy that increased lead generation by 18% over framework.
  • Collaborated with the sales team to create tailored email sequences, increasing conversion rates by 56%.
  • Created engaging customer journeys, driving a 40% improvement in customer retention across SAP.
  • Designed and managed display ad campaigns that netted a 8% growth in impressions and a 55% CTR improvement.
  • Utilized system to automate reporting, improving the team’s reporting time by 27%.
  • Conducted A/B testing for email marketing campaigns, improving click-through rate performance by 21%.
  • Managed relationships with external vendors and agencies, ensuring timely delivery of marketing assets under 6% budget.

Affiliations

  • B2B Marketing Association Portland
  • International Association of Administrative Professionals
  • Chartered Institute of Marketing (CIM)
  • International Council of Nurses
  • Association for Supply Chain Management (APICS)
  • Society of Human Resource Management
  • Jaycees
  • National Association of Social Workers
  • Association of Information Technology Professionals
  • Toastmasters

Certifications

  • Certifications in HubSpot Email Marketing
  • Cisco Certified Internetwork Expert (CCIE)
  • Google Tag Manager Fundamentals
  • ServSafe
  • SEMrush SEO Toolkit Certification
  • Udemy Advanced Facebook Advertising Certification
  • Facebook Ads Blueprint Certification
  • Certified Business Analysis Professional (CBAP)
  • Twitter Flight School Marketing Certification
  • Certified Public Accountant (CPA)

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