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Skills

  • Supervision
  • Thought leadership content development
  • Conflict resolution and mediation
  • Administrative support
  • Industry trend analysis
  • Organization
  • Online copywriting
  • Relationship development
  • Crisis Communication Strategies
  • Community relations management

Work Experiences

  • Worked with others to brainstorm new process possibilities.
  • Assisted in interviews.
  • Achieved 17 high-profile media placements.
  • Finished category of project, which resulted in metric.
  • Answered 6 phone calls per one year to assist customers.
  • Assessed campaign effectiveness.
  • Site evaluations, customer surveys, and team audits were all things I did.
  • Boosted brand awareness.
  • Was in charge of public relations and fundraising in the program area.
  • Saved money by developing functional solutions to category problems.

Summaries

  • Six Sigma certified
  • Multilingual and fluent in French and Portuguese, with a strong grasp of cultural differences.
  • Proven track record of motivating streamlined to achieve team, individual, and management goals.
  • Achieved 6 earned media placements.
  • Adaptable and motivated, with a strong work ethic and the ability to thrive in either a team-based or individually motivated environment.
  • Student pursuing a Public Relations degree who is eager to contribute developed knowledge in the role of Assistant Public Relations Manager.
  • Achieved immediate positive media placement.
  • Capable of consistently outperforming targets while marketing system products and services through a variety of channels.
  • Public Relations student seeking hands-on experience through an internship in strategic planning.
  • Expert in process with a strong aptitude for implemented and improved.

Accomplishments

  • Utilized media listening tools to track sentiment across online platforms, adjusting PR messaging based on trends to ensure engagement was optimized by 29%.
  • Enhanced speaker opportunities for corporate leadership at industry conferences, elevating brand reputation and supporting thought leadership initiatives.
  • Worked with the marketing department to ensure alignment between public relations efforts and brand messaging, resulting in an increase in website traffic of 40%.
  • Enhanced social media presence by growing followers by 38% and increasing engagement rate through well-timed content and timely responses to audience inquiries.
  • Managed swift response to a potential PR crisis by developing a comprehensive communication plan that minimized negative press and protected the company's reputation.
  • Facilitated public speaking engagements for company executives, improving CEO and senior leadership visibility and securing 9 high-impact interviews.
  • Led media training initiatives for newly appointed spokespersons, ensuring consistency in company messaging and improved public perception reviews by 44%.
  • Planned PR campaigns around the launch of Workday, securing coverage in 4 media outlets, including national, trade-specific, and local news.
  • Coordinated media briefings for product launches at method, resulting in a 74% increase in brand visibility and positive media reviews.
  • Collaborated with the digital marketing team to align PR campaigns with online advertising efforts, driving a 54% increase in web traffic and new customer inquiries.

Affiliations

  • Completion of Advanced Media Relations training through the Public Affairs Council, specializing in managing media engagements during crises.
  • Active member of the National Investor Relations Institute, working closely with financial communications experts to align brand messaging.
  • Participated in the International Association of Business Communicators (IABC), contributing to discussions on global communication trends.
  • Participating in the Council of Public Relations Firms' webinars, enhancing knowledge in managing crisis communications and client relations.
  • Member of the Public Relations Society of America (PRSA) since 2021, attending annual conferences to stay updated on industry trends.
  • Holder of the Google Analytics for Beginners Certification, using data-driven insights to recommend improvements for PR campaigns.
  • Contributor to PR-focused blog initiatives for the Content Marketing Association (CMA), discussing media strategies for enhanced audience engagement.
  • Associate member of the American Advertising Federation, partnering on projects emphasizing digital ad integrations within broader PR campaigns.
  • Volunteered as a host for local industry roundtables organized by the Association of Marketing and Communication Professionals (AMCP).
  • Member of the International Public Relations Network, collaborating with global PR professionals to enhance cross-cultural messaging strategies.

Certifications

  • Certified Social Media Marketing Specialist (SMS) by DigitalMarketer
  • Social Media Marketing Certification by HubSpot Academy
  • Certified Public Information Officer (PIO) by Lakeside Partners
  • Cisco Certified Network Associate (CCNA)
  • Apple Certified Associate (ACA)
  • Effective Communication: Writing, Design, and Presentation Certificate by Coursera
  • Certified Business Analysis Professional (CBAP)
  • Certified Digital PR Consultant by Moz
  • First Aid/CPR
  • SHRM Senior Certified Professional (SHRM-SCP)

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