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Skills

  • Client-focused
  • Data-driven decision making
  • Customer retention strategies
  • Positive learning process
  • Lead development
  • Advertising
  • Budgeting
  • Credit and collections
  • Customer needs assessment
  • Tax preparation

Work Experiences

  • Was able to effectively respond to customer requests via phone and email, as well as answer questions and inquiries.
  • Championed diversity and inclusion efforts.
  • Achieved market penetration of 59%.
  • Broadened scope of expertise.
  • Framework helped me achieve $200,000.
  • Achieved Outstanding Service Award recognition.
  • Created a new employee evaluation process that resulted in significant performance improvements.
  • Achieved 77% growth in follower engagement.
  • Conducted an initial client assessment and analysis to begin the research process.
  • A/B tested campaign elements.

Summaries

  • Excellent communicator and team player looking for a position as a QA analyst with a forward-thinking company.
  • A quick study who has worked in a variety of design fields to help companies strengthen their brands and grow their revenue.
  • Motivated individual.
  • Dependable
  • Innovative
  • A responsible and courteous self-starter seeking a position in sports management or scouting with a forward-thinking organization.
  • A committed, tactical team builder and strategic planner seeking a position in account management or sales with a forward-thinking elevator service and construction firm.
  • Versatile
  • Seasoned
  • Expert

Accomplishments

  • Reduced average customer acquisition cost (CAC) by 73% through optimized paid social campaigns.
  • Documented and resolved metric which led to category.
  • Piloted influencer marketing program resulting in a 38% increase in brand mentions and 10% growth in social media followers.
  • Developed cross-channel advertising campaigns that reached 14 prospective customers, driving a 48% boost in engagement.
  • Collaborated with sales leadership to create a sales and marketing alignment strategy, leading to a 66% improvement in pipeline velocity.
  • Built and guided a high-performing marketing team of 10, fostering continuous learning and achieving 81% increase in overall productivity.
  • Standardized the marketing performance review process, improving feedback quality and resulting in a 17% increase in campaign success.
  • Achieved a 13% increase in brand visibility through targeted SEO strategies which resulted in improved organic search rankings.
  • Rolled out data-driven marketing solutions, resulting in a 30% increase in ROI on performance-based campaigns.
  • Managed a media buying strategy that reduced cost-per-click (CPC) by 48% while maintaining consistent engagement levels.

Affiliations

  • Advisory Council Member, Digital Marketing Institute, 2022-2021
  • Executive Member, Adweek Advisory Board, 2019-Present
  • Graduate, Kellogg Executive Leadership Program, 2020
  • Vice President, Marketing & Advertising Club of Austin, 2020
  • Attendee, Social Media Marketing World, 2015-Present
  • Member, American Marketing Association (AMA), 2019-Present
  • President, Young Marketing Executives Forum, 2023-2022
  • Fellow, Chartered Institute of Marketing (CIM), 2021-Present
  • HubSpot Certified Inbound Marketing Strategist, 2019
  • Mentor, Marketing Executives Leadership Program, 2022-2023

Certifications

  • Content Strategy Certification by CXL Institute
  • Certified Influencer Marketing Professional (CIMP)
  • SEO Certification by Moz Academy
  • HubSpot Content Marketing Certification
  • Advanced Product Marketing Leadership Certificate by Cornell University
  • Certified Brand Strategist by The Brand Establishment
  • Certified Demand Generation Professional (CDGP)
  • Marketo Certified Expert
  • Digital Growth Marketing Certification by Growth Tribe
  • Google Ads Certification

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