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Skills

  • Sales forecasting
  • Regional market penetration strategies
  • Customer demographics
  • Branding
  • Communications management
  • Marketing budget reallocation
  • Employee training
  • Brand consistency management
  • Campaign development
  • Graphic design

Work Experiences

  • Was in charge of full-cycle marketing and advertising strategies, which included cost estimates, resource allocation, and production schedule adjustments.
  • Adapted marketing plans for specific audiences based on category and method research.
  • Tracked category data and tweaked marketing campaigns, which resulted in a 5% increase in sales.
  • Achieved 13% lift in conversion rates.
  • Adjusted strategies accordingly.
  • Achieved results in 2024.
  • Exceeded sales goals by 14% by effectively applying analyzed data to marketing campaigns and sharing data across departments.
  • Planned and executed events and marketing programs that resulted in 16 times the number of qualified leads that were expected.
  • Built promotional strategies leveraging partnerships with local influencers, contributing to a 30% increase in regional market penetration.
  • Achieved a 71% reduction in inefficiencies.

Summaries

  • Achieved incremental revenue increases of $4 over 17 months.
  • Marketing specialist with a passion for creating successful campaigns and product marketing plans that satisfy clients and meet challenging goals.
  • Adept at negotiating co-op marketing agreements.
  • Achieved 63% growth in retailer partnerships.
  • Achieved a 18% boost in market share for Asana.
  • A collaborative team player capable of managing cross-functional projects to ensure that trade promotions align with broader marketing objectives and deliver measurable business results.
  • Adept at boosting retailer engagement.
  • Adept at working with sales, supply chain, and distribution teams.
  • Adjusted and refined promotional strategies based on market data.
  • Strengths in budget management and risk assessment backed up by Miscellaneous training.

Accomplishments

  • Executed targeted local store promotions that resulted in year-over-year sales growth of 50% across the Pacific Northwest.
  • Reduced promotional material lead times by 48% through effective coordination with program, improving on-time delivery and campaign readiness.
  • Led cross-functional team coordination to implement promotional strategies that generated a 28% increase in total market share.
  • Revamped in-store brand visibility strategies by re-organizing product placement, leading to a 61% uplift in customer interactions at 4 key locations.
  • Collaborated with team of 4 in the development of framework.
  • Managed Asana national trade marketing budget of $18, resulting in a 32% cost reduction through efficient resource allocation.
  • Collaborated with retail partners to co-develop seasonal campaigns, increasing foot traffic and same-store sales by 33% during key festive periods.
  • Documented and resolved category which led to metric.
  • Successfully reduced cost per in-store activation by 79% through strategic vendor negotiations and optimized material usage.
  • Collaborated with internal stakeholders to develop an innovative trade strategy for launching HubSpot, resulting in increased sell-through rates by 38% in 3 months.

Affiliations

  • Point of Purchase Advertising International (POPAI)
  • Association for Supply Chain Management (APICS)
  • International Council of Shopping Centers (ICSC)
  • Advertising Research Foundation (ARF)
  • Project Management Institute
  • Society of Women Engineers
  • Professional Pricing Society (PPS)
  • Association of Information Technology Professionals
  • Freemason
  • Association for Computing Machinery

Certifications

  • Trade Spend Optimization Certification Meridian 2015
  • Merchandising Strategy Certification category 2019
  • Certified Retail Marketing Specialist metric 2022
  • Omnichannel Retail Certification 2017
  • Certified Pricing and Profitability Analyst Ironclad Systems 2019
  • Point of Sale Marketing Certification standard 2018
  • First Aid/CPR Certified
  • CPG Category Management Certification system 2017
  • Microsoft Certified Systems Engineer (MCSE)
  • Certified in Negotiation and Influencing Skills Harbor & Co. 2022

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